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Uncle Bens Reis

Fail

Demand is soft, at -29.6% this quarter, so Uncle Bens Reis is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€104K/yr78K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
73%top-5 click share · 12 brands · 23 sellers

Flapen Score

Uncle Bens Reis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Uncle Bens Reis is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Uncle Bens Reis market on Amazon at a glance

Shoppers on Amazon Germany searched for Uncle Bens Reis 78K times last year and spent an estimated €104K. The top 5 brands take 81% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
11.2%
Market size, estimated
€104Ka year
Peak month
January1.6× the quietest month
Top search term
vollkornreis37K searches a year

02 · Price

A sale here is worth €11.90.

Listings sell for €11.90 on average, from €0.96 to €38.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €11.90 that is €6K to €9K a year per listing.

Average price
€11.90under the $15 to $100 sweet spot
Price range
€0.96–€38.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€6K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #114 within Nudeln, Reis & Hülsenfrüchte. It carries 201 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
71%
Out of stock, average day
0.4%
Average rank
#114in Nudeln, Reis & Hülsenfrüchte
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
201per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Uncle Bens Reis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

23

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Brand 141%
  • Brand 216%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Uncle Bens Reis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Uncle Bens Reis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vollkornreis37K/yr
  • naturreis13K/yr
  • bio reis8K/yr
  • vollkorn reis6K/yr
  • reis bio5K/yr
  • alnatura reis4K/yr
  • naturreis vollkornreis3K/yr
  • basmati reis bio3K/yr

Reviews and returns

What reviews say buyers love and hate about Uncle Bens Reis

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Geschmack insgesamt”
19%of negative reviews mention “Kochanleitung”
0.1%of orders come back
“etwas längere Garzeit”
A buyer, on “Kochanleitung”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Uncle Bens Reis questions

Answered from the same tracked data.