Umami
Umami shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46
Is Umami profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Umami is a €399K/yr Amazon Germany market (472K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 57/100.
Umami: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -26.6% over the last 90 days and 6.7% of searches end in a purchase.
€399K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 53 products
Top Umami products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Potluck | Umami Crunch | Würzmischung im Keramiktopf | 75 g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €5.55
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago
Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago
STAY SPICED ! Umami Gewürz Premium I Gourmet Allrounder für Soßen Fleisch & Gemüse I Würzmischung aus der Salzburger Gewürzmanufaktur I Gewürzdose 70 g
- Price
- €8.14
- Rating
- 4.6/5
- Reviews
- 1,217
- Age
- 5y ago
He-Ju Umami Gewürzmischung 200g Umami Gewürz Vegan ohne Zusätze Alleswürzer Gewürz Allrounder Mischung mit vollmundigem Geschmack Universalwürzer
- Price
- €6.93
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago
Potluck | 6er Gewürzset | 6 erlesene Gewürzmischungen | Ideal als Geschenk | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €23.66
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 1y ago
Trending
90-day click momentum
Potluck | Tomate-Mozzarella Gewürz | Gewürzzubereitung im Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause | 65 g
- Price
- €5.48
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago
Potluck | Olio Special Box | Design Edition Grün | Geschenkset Olivenöl Aglio e Olio Gewürz und Sizilianisches Zitronensalz | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €28.24
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago
Potluck | Kräuter Kumpel 6er Set | Gewürzmischungen im Keramiktopf | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €24.53
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 3y ago
Potluck | Avocado Spice | Gewürzsalz im Keramiktopf | 80g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €5.53
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 4y ago
Newest
by launch datePotluck | Tomate-Mozzarella Gewürz | Gewürzzubereitung im Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause | 65 g
- Price
- €5.48
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago
Potluck | Olio Special Box | Design Edition Grün | Geschenkset Olivenöl Aglio e Olio Gewürz und Sizilianisches Zitronensalz | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €28.24
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago
Potluck | Colours of Spring | 8er Design Edition in Geschenkbox | 8 wiederverwendbare Keramiktöpfe | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €37.84
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 6mo ago
Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago
Just Spices Umami Allrounder I Soßen Fleisch Gemüse & mehr herzhaft würzen I Gewürzdose 55 g
- Price
- €5.50
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
15 falling
Sellers
22
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
34%
Top 20: 74%
Open market
11%
- POTLUCK Gewürzfreunde64%
- stay spiced!8%
- He-Ju6%
- MeerBach & Rose4%
- Bremer-Gewürzhandel Genuss leben.4%
- Hanse&Pepper Gewürzkontor4%
- Open — no brand owns it (9 brands, 11%)
Umami demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.8×
Top Umami search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- potluck gewürze142K/yr
- potluck81K/yr
- umami gewürz106K/yr
- umami45K/yr
- stay spiced20K/yr
- potluck gewürze set14K/yr
- umami gewürz ohne glutamat17K/yr
- stay spiced gewürze11K/yr
- gewürze potluck6K/yr
- pottluck5K/yr
What reviews say buyers love and hate about Umami
What buyers mention most, as a share of all reviews.
What buyers love
87% of reviews“Jummy”
“Super Produkt”
“Favorit: Stullen Spice”
“Super Geschmack”
“Eine sehr interessante Gewürzmisching”
What buyers complain about
71% of reviews“Geschmacksfrage”
“Grobkörniges Zitronensalz”
“Geschmacksfrage”
“nicht wie abgebildet gelb”
“teuer”
Common Umami questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
