Umami
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -26.6% this quarter, so Umami is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 4657
- Market size
- €399K/yr472K searches / yr
- 90-day growth
- -26.6%search demand this quarter
- Competition
- 34%top-5 click share · 15 brands · 22 sellers
Flapen Score
Umami against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Umami is stronger. Inside it, weaker.
Market
The Umami market on Amazon at a glance
Shoppers on Amazon Germany searched for Umami 472K times last year and spent an estimated €399K. The top 5 brands take 86% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.7% of those searches ended in a purchase.
Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €399K a year.
- Searches, last 12 months
- 472K
- Growth, 90 days vs prior 90
- -26.6%
- Conversion, latest week
- 6.7%
- Market size, estimated
- €399Ka year
- Peak month
- December2.8× the quietest month
- Top search term
- potluck gewürze142K searches a year
02 · Price
A sale here is worth €12.74.
Listings sell for €12.74 on average, from €5.00 to €61.30. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €12.74 that is €6K to €10K a year per listing.
- Average price
- €12.74under the $15 to $100 sweet spot
- Price range
- €5.00–€61.30
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €6K–€10K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #536 within Gewürze & Fix-Produkte. It carries 126 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 98%
- Out of stock, average day
- 4.0%
- Average rank
- #536in Gewürze & Fix-Produkte
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 126per listing
- Listings tracked
- 53
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Umami products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Potluck | Umami Crunch | Würzmischung im Keramiktopf | 75 g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €5.55
- Rating
- 4.4/5
- Reviews
- 171
- Age
- 1y ago

Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago

STAY SPICED ! Umami Gewürz Premium I Gourmet Allrounder für Soßen Fleisch & Gemüse I Würzmischung aus der Salzburger Gewürzmanufaktur I Gewürzdose 70 g
- Price
- €8.14
- Rating
- 4.6/5
- Reviews
- 1,217
- Age
- 5y ago

He-Ju Umami Gewürzmischung 200g Umami Gewürz Vegan ohne Zusätze Alleswürzer Gewürz Allrounder Mischung mit vollmundigem Geschmack Universalwürzer
- Price
- €6.93
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 2y ago

Potluck | 6er Gewürzset | 6 erlesene Gewürzmischungen | Ideal als Geschenk | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €23.66
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 1y ago
Trending
estimated 90-day click momentum
Potluck | Tomate-Mozzarella Gewürz | Gewürzzubereitung im Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause | 65 g
- Price
- €5.48
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago

Potluck | Olio Special Box | Design Edition Grün | Geschenkset Olivenöl Aglio e Olio Gewürz und Sizilianisches Zitronensalz | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €28.24
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago

Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago

Potluck | Kräuter Kumpel 6er Set | Gewürzmischungen im Keramiktopf | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €24.53
- Rating
- 4.5/5
- Reviews
- 39
- Age
- 3y ago

Potluck | Avocado Spice | Gewürzsalz im Keramiktopf | 80g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen
- Price
- €5.53
- Rating
- 4.5/5
- Reviews
- 195
- Age
- 4y ago
Newest
by launch date
Potluck | Tomate-Mozzarella Gewürz | Gewürzzubereitung im Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause | 65 g
- Price
- €5.48
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 5mo ago

Potluck | Olio Special Box | Design Edition Grün | Geschenkset Olivenöl Aglio e Olio Gewürz und Sizilianisches Zitronensalz | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €28.24
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 6mo ago

Potluck | Colours of Spring | 8er Design Edition in Geschenkbox | 8 wiederverwendbare Keramiktöpfe | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €37.84
- Rating
- 4.9/5
- Reviews
- 27
- Age
- 6mo ago

Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause
- Price
- €32.85
- Rating
- 4.8/5
- Reviews
- 87
- Age
- 9mo ago

Just Spices Umami Allrounder I Soßen Fleisch Gemüse & mehr herzhaft würzen I Gewürzdose 55 g
- Price
- €5.50
- Rating
- 4.4/5
- Reviews
- 289
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
15 falling
Sellers
22
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
34%
Top 20: 74%
Open market
11%
- POTLUCK Gewürzfreunde64%
- stay spiced!8%
- He-Ju6%
- MeerBach & Rose4%
- Bremer-Gewürzhandel Genuss leben.4%
- Hanse&Pepper Gewürzkontor4%
- Open — no brand owns it (9 brands, 11%)
Demand
Umami search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Umami search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- potluck gewürze142K/yr
- potluck81K/yr
- umami gewürz106K/yr
- umami45K/yr
- stay spiced20K/yr
- potluck gewürze set14K/yr
- umami gewürz ohne glutamat17K/yr
- stay spiced gewürze11K/yr
- gewürze potluck6K/yr
- pottluck5K/yr
Reviews and returns
What reviews say buyers love and hate about Umami
We read the reviews and the return reasons for every product selling here.
“Geschmacksfrage”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Umami questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









