Is umami profitable to sell on Amazon Germany?

The niche generates €399K/yr across 53 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (57/100).

How competitive is the umami niche?

15 brands and 22 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in umami?

Top complaints mined from reviews: Geschmack, Salzgehalt, Geschmack insgesamt. The return rate is 0.0%.

When does demand for umami peak?

Demand peaks in Feb–Mar–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the umami niche?

Listings span €5.00–€61.30; the average listing price is €12.74 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.

umami

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Review moat

Great125.62

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Price range

Great€5.00–€61.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good€12.74

avg listing price — sweet spot $15–$100

Market size

Good€399K

€399K/yr · 472K searches

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, umami is a €399K/yr Amazon Germany market (472K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Mar–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €382K–€510K; units × avg price
Launch success: 11%; 1 of 9 new (360d)
Conversion rate: 6.7%
Avg BSR: #536
Page quality: 0%
Prime: 98%
Sponsored: 64%
Out of stock: 4.0%
Avg brand age: 49 months
Avg seller age: 190 days

Competition

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

15 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

34%

Top 20: 74%

Open market

11%

POTLUCK Gewürzfreunde64%
stay spiced!8%
He-Ju6%
MeerBach & Rose4%
Bremer-Gewürzhandel Genuss leben.4%
Hanse&Pepper Gewürzkontor4%
Open — no brand owns it (9 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 2.8×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 53 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Potluck | Umami Crunch | Würzmischung im Keramiktopf | 75 g | Vegan glutenfrei und mit natürlichen Inhaltsstoffen

POTLUCK Gewürzfreunde€5.554.4★171 rev

Potluck | 10er Mini Set | 10 Gewürzhighlights in kleinen Keramiktöpfen | Wiederverwendbarer Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause

POTLUCK Gewürzfreunde€32.854.8★87 rev

STAY SPICED ! Umami Gewürz Premium I Gourmet Allrounder für Soßen Fleisch & Gemüse I Würzmischung aus der Salzburger Gewürzmanufaktur I Gewürzdose 70 g

stay spiced!€8.144.6★1,217 rev

He-Ju Umami Gewürzmischung 200g Umami Gewürz Vegan ohne Zusätze Alleswürzer Gewürz Allrounder Mischung mit vollmundigem Geschmack Universalwürzer

He-Ju€6.934.6★441 rev

POTLUCK Gewürzfreunde€23.664.9★37 rev

Newest

by launch date

Potluck | Tomate-Mozzarella Gewürz | Gewürzzubereitung im Keramiktopf | Gesunde Ernährung Lecker Essen für zu Hause | 65 g

POTLUCK Gewürzfreunde€5.4813 rev

5mo ago

Potluck | Olio Special Box | Design Edition Grün | Geschenkset Olivenöl Aglio e Olio Gewürz und Sizilianisches Zitronensalz | Gesunde Ernährung Lecker Essen für zu Hause

POTLUCK Gewürzfreunde€28.2415 rev

6mo ago

Potluck | Olio Special Box | Design Edition Rosa | Geschenkset Olio Olivenöl Avocado Spice und Tomate-Mozzarella | Gesunde Ernährung Lecker Essen für zu Hause

POTLUCK Gewürzfreunde€28.5415 rev

6mo ago

Potluck | Colours of Spring | 8er Design Edition in Geschenkbox | 8 wiederverwendbare Keramiktöpfe | Gesunde Ernährung Lecker Essen für zu Hause

POTLUCK Gewürzfreunde€37.8427 rev

6mo ago

North Natural€6.0410 rev

7mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt30%

“Jummy”

Qualität insgesamt13%

“Super Produkt”

Würzigkeit10%

“Favorit: Stullen Spice”

Geschmack10%

“Super Geschmack”

Mischung/Verhältnis8%

“Eine sehr interessante Gewürzmisching”

Geschenk Zweck6%

“Geschenkidee”

Salzgehalt3%

“Hochwertiges Salz”

Backen2%

“Sehr leckeres Gewürz für Butterbrot usw”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben”

Preis-Leistungs-Verhältnis2%

“Preis Leistung optimal”

What buyers complain about

Geschmack19%

“Geschmacksfrage”

Salzgehalt16%

“Grobkörniges Zitronensalz”

Geschmack insgesamt13%

“Geschmacksfrage”

Farbe6%

“nicht wie abgebildet gelb”

Preis-Leistungs-Verhältnis5%

“teuer”

beworben Vs Tatsächliches Produkt4%

“Leider entspricht sie nicht dem Bild”

Qualität insgesamt3%

“Andere Hersteller machen solche Produkte doch besser im Vergleich”

Kochanleitung3%

“Jeder der kocht kennt das Problem”

Gesamtgröße2%

“Jetzt wird es nur noch ein kleines”

Sauer2%

“Hatte mir den Geschmack irgendwie etwas an das vorgestellt es hat ein leicht säuerlichen Geschmack finde ich aber dennoch okay”

Common questions

Is umami profitable to sell on Amazon Germany?: The niche generates €399K/yr across 53 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -26.6%. Flapen's verdict: Worth a look (57/100).
How competitive is the umami niche?: 15 brands and 22 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in umami?: Top complaints mined from reviews: Geschmack, Salzgehalt, Geschmack insgesamt. The return rate is 0.0%.
When does demand for umami peak?: Demand peaks in Feb–Mar–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the umami niche?: Listings span €5.00–€61.30; the average listing price is €12.74 (sweet spot $15–$100). The average incumbent carries 126 reviews — the moat a new listing must climb.

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umami

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Common questions

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