Überraschungsei
FailDemand is soft, at -60.4% this quarter, so Überraschungsei is a Fail.
- Flapen Score
- 46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median46
- Market size
- €222K/yr452K searches / yr
- 90-day growth
- -60.4%search demand this quarter
- Competition
- 58%top-5 click share · 13 brands · 40 sellers
Flapen Score
Überraschungsei against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Überraschungsei is stronger. Inside it, weaker.
Market
The Überraschungsei market on Amazon at a glance
Shoppers on Amazon Germany searched for Überraschungsei 452K times last year and spent an estimated €222K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €222K a year.
- Searches, last 12 months
- 452K
- Growth, 90 days vs prior 90
- -60.4%
- Conversion, latest week
- 2.3%
- Market size, estimated
- €222Ka year
- Peak month
- April3.2× the quietest month
- Top search term
- schokobons69K searches a year
02 · Price
A sale here is worth €21.79.
Listings sell for €21.79 on average, from €2.25 to €88.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €21.79 that is €16K to €22K a year per listing.
- Average price
- €21.79inside the $15 to $100 sweet spot
- Price range
- €2.25–€88.06
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- €16K–€22K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #735 within Geschenkkörbe & Feinkostgeschenke. It carries 504 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 63%
- Out of stock, average day
- 16.1%
- Average rank
- #735in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 504per listing
- Listings tracked
- 27
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Überraschungsei products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
40
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
58%
Top 20: 92%
Open market
8%
- Brand 158%
- Brand 214%
- Brand 37%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (7 brands, 8%)
Demand
Überraschungsei search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov · busiest ÷ quietest = 3.2×
Search terms
Top Überraschungsei search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- schokobons69K/yr
- überraschungseier76K/yr
- ü eier44K/yr
- überraschungsei40K/yr
- kinder schokobons34K/yr
- kinder überraschungsei37K/yr
- schoko bons19K/yr
- schokobons großpackung11K/yr
- kinder überraschung15K/yr
- ü ei18K/yr
Reviews and returns
What reviews say buyers love and hate about Überraschungsei
We read the reviews and the return reasons for every product selling here.
“nicht gerade billig”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Überraschungsei questions
Answered from the same tracked data.









