Skip to content

Überraschungsei

Fail

Demand is soft, at -60.4% this quarter, so Überraschungsei is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€222K/yr452K searches / yr
90-day growth
-60.4%search demand this quarter
Competition
58%top-5 click share · 13 brands · 40 sellers

Flapen Score

Überraschungsei against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Überraschungsei is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Überraschungsei market on Amazon at a glance

Shoppers on Amazon Germany searched for Überraschungsei 452K times last year and spent an estimated €222K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 452K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -60.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €222K a year.

Searches, last 12 months
452K
Growth, 90 days vs prior 90
-60.4%
Conversion, latest week
2.3%
Market size, estimated
€222Ka year
Peak month
April3.2× the quietest month
Top search term
schokobons69K searches a year

02 · Price

A sale here is worth €21.79.

Listings sell for €21.79 on average, from €2.25 to €88.06. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At €21.79 that is €16K to €22K a year per listing.

Average price
€21.79inside the $15 to $100 sweet spot
Price range
€2.25–€88.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
€16K–€22K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 16.1% of listings are out of stock. The average listing ranks #735 within Geschenkkörbe & Feinkostgeschenke. It carries 504 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
63%
Out of stock, average day
16.1%
Average rank
#735in Geschenkkörbe & Feinkostgeschenke
Average rating
4.44 starsAmazon Germany average 4.37 stars
Average reviews
504per listing
Listings tracked
27

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Überraschungsei products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

40

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 92%

Open market

8%

  • Brand 158%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 8%)

Demand

Überraschungsei search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov · busiest ÷ quietest = 3.2×

Search terms

Top Überraschungsei search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schokobons69K/yr
  • überraschungseier76K/yr
  • ü eier44K/yr
  • überraschungsei40K/yr
  • kinder schokobons34K/yr
  • kinder überraschungsei37K/yr
  • schoko bons19K/yr
  • schokobons großpackung11K/yr
  • kinder überraschung15K/yr
  • ü ei18K/yr

Reviews and returns

What reviews say buyers love and hate about Überraschungsei

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“nicht gerade billig”
A buyer, on “Preis-Leistungs-Verhältnis”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Überraschungsei questions

Answered from the same tracked data.