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Twizzlers

Fail

Shoppers spend an estimated $40K a year here, so Twizzlers is a Fail.

Flapen Score
46
46 / 100
Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median
Market size
€40K/yr51K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
69%top-5 click share · 6 brands · 14 sellers

Flapen Score

Twizzlers against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Twizzlers is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Twizzlers market on Amazon at a glance

Shoppers on Amazon Germany searched for Twizzlers 51K times last year and spent an estimated €40K. The top 5 brands take 88% of clicks. Demand peaks in Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
5.8%
Market size, estimated
€40Ka year
Peak month
November1.7× the quietest month
Top search term
twizzlers35K searches a year

02 · Price

A sale here is worth €13.47.

Listings sell for €13.47 on average, from €4.80 to €29.89. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €13.47 that is €1K to €3K a year per listing.

Average price
€13.47under the $15 to $100 sweet spot
Price range
€4.80–€29.89
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #299 within Süßigkeiten & Knabbereien. It carries 812 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
69%
Out of stock, average day
17.5%
Average rank
#299in Süßigkeiten & Knabbereien
Average rating
3.83 starsAmazon Germany average 4.37 stars
Average reviews
812per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
77 months

Products

Top Twizzlers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

14

Top-5 brand share

88%

Top 20: 90%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • Brand 162%
  • Brand 213%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2%)

Demand

Twizzlers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Twizzlers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twizzlers35K/yr
  • red vines5K/yr
  • twizzlers strawberry4K/yr
  • rote lakritze4K/yr
  • twizzler3K/yr

Reviews and returns

What reviews say buyers love and hate about Twizzlers

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Süße”
42%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Geschmacklos”
A buyer, on “Geschmack insgesamt”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Twizzlers questions

Answered from the same tracked data.