twizzlers
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Good812avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Avg price
Good€13.47avg listing price — sweet spot $15–$100
Price range
Good€4.80–€29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad€40K€40K/yr · 51K searches
According to Flapen's Amazon Germany niche tracking, twizzlers is a €40K/yr Amazon Germany market (51K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
twizzlers market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- €34K–€40K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #299
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 62%
- Out of stock
- 17.5%
- Avg brand age
- 77 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
6 flat
Sellers
14
Top-5 brand share
88%
Top 20: 90%
Top-5 click share
69%
Top 20: 100%
Open market
2%
- Twizzlers62%
- One Solution13%
- --10%
- Fini5%
- Red Vines4%
- Hershey's4%
- Open — no brand owns it (2%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -17.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top twizzlers search terms
- twizzlers35K/yr
- red vines5K/yr
- twizzlers strawberry4K/yr
- rote lakritze4K/yr
- twizzler3K/yr
Top twizzlers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TWIZZLERS Licorice Candy| Strawberry| 5 Ounce
Twizzlers€10.114.3★737 rev
Twizzlers Strawberry 7oz Fruchtgummi aus den USA - 4er Pack (4x198g)
One Solution€13.733.4★176 rev
Red Vines Tray Original Red Twists 5 OZ (141g)
--€8.863.5★263 rev
Twizzlers Rainbow**351g Pck. Fruchtgummi USA
Twizzlers€10.583.8★77 rev
Twizzlers Strawberry 198g
Twizzlers€6.893.2★2,037 rev
Newest
by launch date
40 Trend-Süßigkeiten aus aller Welt in einer Box auch als Geschenk z.B. zum Geburtstag - XXL Mix mit amerikanischen Süssigkeiten und Sweets
Monster SnackBag€29.89273 rev
Twizzlers Strawberry 7oz Fruchtgummi aus den USA - 4er Pack (4x198g)
One Solution€13.73176 rev
TWIZZLERS Gefüllte Twists süße und saure Geschmacksrichtungen
Twizzlers€10.72836 rev
Twizzlers Orange Cream Pop Filled Twists 311g
Twizzlers€9.6221 rev
TWIZZLERS Licorice Candy| Strawberry| 5 Ounce
Twizzlers€10.11737 rev
Trending
90-day click momentum40 Trend-Süßigkeiten aus aller Welt in einer Box auch als Geschenk z.B. zum Geburtstag - XXL Mix mit amerikanischen Süssigkeiten und Sweets
Monster SnackBag€29.893.9★
Red Vines Tray Original Red Twists 5 OZ (141g)
--€8.863.5★
TWIZZLERS Licorice Candy| Strawberry| 5 Ounce
Twizzlers€10.114.3★
TWIZZLERS Gefüllte Twists süße und saure Geschmacksrichtungen
Twizzlers€10.724.5★
Twizzlers Rainbow**351g Pck. Fruchtgummi USA
Twizzlers€10.583.8★
What buyers say about twizzlers
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Süßigkeiten”
“Fruchtig”
“Trotzdem lecker”
“Die Besten auf dem Markt”
“Und für den Preis sind sie unschlagbar”
“Die Konsistenz ist schön weich”
“macht einfach Spaß beim Naschen”
What buyers complain about
“Geschmacklos”
“Happiger Preis”
“Schmeckt leider sehr künstlich”
“Undefinierbarer Geschmack, keine Spur von Erdbeere”
“Mir hat vieles zu unnatürlich geschmeckt”
“Im vergleich zu was dort ist, sind die ultra Dünn und sehr wenig”
“Bisschen wenig”
“von der Konsistenz auch.”
“schmeckt widerlich+klumpie konsistenz”
“ist mir übrigens noch aufgefallen, dass die Red Vines in der kleineren Verpackung immer etwas trockener sind als die in der großen Box.”
Common questions
- Is twizzlers profitable to sell on Amazon Germany?
- The niche generates €40K/yr across 13 tracked products. 90-day search growth is -17.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the twizzlers niche?
- 6 brands and 14 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in twizzlers?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Künstliche Süßstoffe. The return rate is 0.0%.
- When does demand for twizzlers peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the twizzlers niche?
- Listings span €4.80–€29.89; the average listing price is €13.47 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.