Twinkies
FailDemand is soft, at -15.9% this quarter, so Twinkies is a Fail.
- Flapen Score
- 48 / 100Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 4648
- Market size
- €234K/yr295K searches / yr
- 90-day growth
- -15.9%search demand this quarter
- Competition
- 65%top-5 click share · 17 brands · 38 sellers
Flapen Score
Twinkies against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Twinkies is stronger. Inside it, weaker.
Market
The Twinkies market on Amazon at a glance
Shoppers on Amazon Germany searched for Twinkies 295K times last year and spent an estimated €234K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.
- Searches, last 12 months
- 295K
- Growth, 90 days vs prior 90
- -15.9%
- Conversion, latest week
- 4.2%
- Market size, estimated
- €234Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- lucky charms57K searches a year
02 · Price
A sale here is worth €18.72.
Listings sell for €18.72 on average, from €1.04 to €42.81. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €18.72 that is €5K to €9K a year per listing.
- Average price
- €18.72inside the $15 to $100 sweet spot
- Price range
- €1.04–€42.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €5K–€9K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #191 within Fertiggerichte. It carries 1,665 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 72%
- Out of stock, average day
- 2.6%
- Average rank
- #191in Fertiggerichte
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,665per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Twinkies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Lucky Charms von General Mills -10 5 Oz. (297 Gramm)
- Price
- €9.61
- Rating
- 4.5/5
- Reviews
- 7,971
- Age
- 7y ago

Hostess Twinkies 385 g (Pack of 1 Total 10 Cakes)
- Price
- €9.63
- Rating
- 4.2/5
- Reviews
- 366
- Age
- 12y ago

Kraft - Macaroni and Cheese Kraft -
- Price
- €32.80
- Rating
- 4.7/5
- Reviews
- 549
- Age
- 7y ago

Lucky Charms Frühstückscerealien 3er Set Knusprige Cereals mit Marshmallows 3×300 g
- Price
- €23.16
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 5mo ago

Kraft - Macaroni and Cheese Kraft -
- Price
- €13.54
- Rating
- 4.1/5
- Reviews
- 1,909
- Age
- 15y ago
Trending
estimated 90-day click momentum
Giftota Glücksschweinchen Geschenk - Handgehäkelter Positive Schwein mit Glücksmünze & Lederetui - Glücksbringer & Mutmacher - Geschenkidee zum Geburtstag - Alles Wird Gut Geschenk
- Price
- €10.50
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Süßigkeiten aus aller Welt Box mit Amerikanische Süßigkeiten & mehr - Geschenk für Männer Frauen & Kinder - USA Süssigkeiten Candy Box - Geschenkidee
- Price
- €28.33
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 3mo ago

Lucky Charms Berry Swirl Frühstücksmüsli mit Marshmallows Kinder-Frühstücks-Müsli hergestellt aus Vollkorn 309 ml
- Price
- €13.03
- Rating
- 4.4/5
- Reviews
- 209
- Age
- 1y ago

Lucky Charms Frühstückscerealien 3er Set Knusprige Cereals mit Marshmallows 3×300 g
- Price
- €23.16
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 5mo ago

2 x Kraft Macaroni - Mac and Cheese - 2 x 7 25oz / 206g
- Price
- €8.52
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 2y ago
Newest
by launch date
Süßigkeiten aus aller Welt Box mit Amerikanische Süßigkeiten & mehr - Geschenk für Männer Frauen & Kinder - USA Süssigkeiten Candy Box - Geschenkidee
- Price
- €28.33
- Rating
- 3.9/5
- Reviews
- 23
- Age
- 3mo ago

Giftota Glücksschweinchen Geschenk - Handgehäkelter Positive Schwein mit Glücksmünze & Lederetui - Glücksbringer & Mutmacher - Geschenkidee zum Geburtstag - Alles Wird Gut Geschenk
- Price
- €10.50
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago

Lucky Charms Frühstückscerealien 3er Set Knusprige Cereals mit Marshmallows 3×300 g
- Price
- €23.16
- Rating
- 5.0/5
- Reviews
- 22
- Age
- 5mo ago

Lucky Charms 652g - Marshmallow Breakfast Cerealien AmericanBrands - Frühstückszerealien Bunte Marshmallows Süßes Frühstück Kinder Müsli - Frühstücks-Cerealien Breakfast
- Price
- €19.81
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 1y ago

Knorr Fix Würzmischung Macn Cheese(Makkaroni in Käsesauce)für eine leckere Pasta ohne geschmacksverstärkende Zusatzstoffe 3 Portionen
- Price
- €1.04
- Rating
- 4.2/5
- Reviews
- 198
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
38
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 96%
Open market
15%
- Lucky Charms33%
- Kraft23%
- Hostess19%
- Kraft Mac & Cheese4%
- Knorr4%
- sweets aus aller welt3%
- Open — no brand owns it (11 brands, 15%)
Demand
Twinkies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Twinkies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lucky charms57K/yr
- twinkies52K/yr
- amerikanische lebensmittel30K/yr
- mac and cheese32K/yr
- american food17K/yr
- amerikanische15K/yr
- joyride candy11K/yr
- kraft mac and cheese13K/yr
- hostess15K/yr
- mac n cheese10K/yr
Reviews and returns
What reviews say buyers love and hate about Twinkies
We read the reviews and the return reasons for every product selling here.
“Teuer”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Twinkies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









