Tortendeko
MaybeAn estimated 0.5% of orders come back. But prices span $1.85–$12.59, mostly outside the sweet spot, so Tortendeko is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 1,367 Lebensmittel & Getränke niches · +9 vs the category median of 4655
- Market size
- €237K/yr1.8M searches / yr
- 90-day growth
- -15.8%search demand this quarter
- Competition
- 23%top-5 click share · 63 brands · 99 sellers
Flapen Score
Tortendeko against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Tortendeko is stronger. Inside it, weaker.
Market
The Tortendeko market on Amazon at a glance
Shoppers on Amazon Germany searched for Tortendeko 1.8M times last year and spent an estimated €237K. The top 5 brands take 27% of clicks. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €237K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -15.8%
- Conversion, latest week
- 2.0%
- Market size, estimated
- €237Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- tortendeko490K searches a year
02 · Price
A sale here is worth €6.59.
Listings sell for €6.59 on average, from €1.85 to €12.59. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €6.59 that is €2K to €3K a year per listing.
- Average price
- €6.59under the $15 to $100 sweet spot
- Price range
- €1.85–€12.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€3K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #106 within Koch- & Backzutaten. It carries 928 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 98%
- Out of stock, average day
- 5.7%
- Average rank
- #106in Koch- & Backzutaten
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 928per listing
- Listings tracked
- 86
04 · Newcomers
2 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Tortendeko products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
99
Top-5 brand share
27%
Top 20: 67%
Top-5 click share
23%
Top 20: 55%
Open market
69%
- Brand 17%
- Brand 26%
- Brand 35%
- Brand 45%
- Brand 54%
- Brand 64%
Demand
Tortendeko search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Tortendeko search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tortendeko490K/yr
- tortendeko essbar207K/yr
- happy birthday tortendeko157K/yr
- torten deko137K/yr
- kuchen deko115K/yr
- tortendeko geburtstag111K/yr
- essbare tortendeko85K/yr
- esspapier tortendeko60K/yr
- tortendeko blumen39K/yr
- cake topper44K/yr
Reviews and returns
What reviews say buyers love and hate about Tortendeko
We read the reviews and the return reasons for every product selling here.
“Sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tortendeko questions
Answered from the same tracked data.