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Tomatensauce

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -6.4% this quarter, so Tomatensauce is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46
Market size
€147K/yr237K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
41%top-5 click share · 15 brands · 30 sellers

Flapen Score

Tomatensauce against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Tomatensauce is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tomatensauce market on Amazon at a glance

Shoppers on Amazon Germany searched for Tomatensauce 237K times last year and spent an estimated €147K. The top 5 brands take 75% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
6.7%
Market size, estimated
€147Ka year
Peak month
March1.7× the quietest month
Top search term
pasta sauce35K searches a year

02 · Price

A sale here is worth €9.32.

Listings sell for €9.32 on average, from €0.63 to €57.45. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At €9.32 that is €5K to €7K a year per listing.

Average price
€9.32under the $15 to $100 sweet spot
Price range
€0.63–€57.45
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
€5K–€7K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #109 within Fertiggerichte. It carries 220 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
82%
Out of stock, average day
3.6%
Average rank
#109in Fertiggerichte
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
220per listing
Listings tracked
49

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Tomatensauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

30

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

20%

  • Brand 124%
  • Brand 217%
  • Brand 315%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Tomatensauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Tomatensauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pasta sauce35K/yr
  • tomatensauce62K/yr
  • miracoli45K/yr
  • tomatensoße20K/yr
  • miracoli spaghetti klassiker15K/yr
  • nudelsoße15K/yr
  • sugo8K/yr
  • nudelsauce8K/yr
  • pastasaucen5K/yr
  • tomatensosse4K/yr

Reviews and returns

What reviews say buyers love and hate about Tomatensauce

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Geschmack insgesamt”
33%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt nach Ketchup”
A buyer, on “Geschmack insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Tomatensauce questions

Answered from the same tracked data.