Tofu

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €185K a year.

Searches, last 12 months

237K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

7.9%

Market size, estimated

€185Ka year

Peak month

February2.3× the quietest month

Top search term

tofu138K searches a year

Listings sell for €9.88 on average, from €0.94 to €25.18. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €9.88 that is €12K to €15K a year per listing.

Average price

€9.88under the $15 to $100 sweet spot

Price range

€0.94–€25.18

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

€12K–€15K

Returns

0.0%of orders · Amazon Germany median 1.1%

35% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #72 within Vegetarische & Vegane Produkte. It carries 95 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

35%

Prime listings

65%

Out of stock, average day

5.3%

Average rank

#72in Vegetarische & Vegane Produkte

Average rating

4.34 starsAmazon Germany average 4.37 stars

Average reviews

95per listing

Listings tracked

17

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months