Tofu
soft demand (-19.5% this quarter) — Tofu doesn't clear our bar today.
Flapen Score
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Is Tofu profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Tofu is a €185K/yr Amazon Germany market (237K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Tofu: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.5% over the last 90 days and 7.9% of searches end in a purchase.
€185K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 17 products
Top Tofu products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alnatura Bio Tofu Natur Vegan 200g
- Price
- €1.45
- Rating
- 4.5/5
- Reviews
- 323
- Age
- 7y ago
Alnatura Bio Räucher Tofu 200g
- Price
- €1.48
- Rating
- 4.2/5
- Reviews
- 283
- Age
- 7y ago
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.28
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
HeldenPilz BIO Tempeh Starter Kultur (15g) Tempeh selber machen mit Rhizopus Oligosporus | Bis zu 15kg Tempeh | Pflanzliches Protein | Starter mit Anleitung
- Price
- €14.66
- Rating
- 4.3/5
- Reviews
- 138
- Age
- 3y ago
REISHUNGER Bio Tofu Probier Set - 4 x 200 g - Ungekühlt haltbar
- Price
- €15.23
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 2y ago
Trending
90-day click momentum
Planeo Tempeh MIX - 2x200g Natur 2x200g Geräuchert 2x200g Mariniert - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (6 x 200g)
- Price
- €25.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Planeo Tempeh Geräuchert 3x200g - Beste Qualität - Lange ungekühlt haltbar - mild geräuchert - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Planeo Tempeh Marninert 3x200g - Beste Qualität - Lange ungekühlt haltbar - fein gewürzt - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.28
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
KoRo - Bio Tempeh 6 x 175 g - Fermentierte Sojabohnen - Hoher Proteingehalt - Veganer Fleischersatz
- Price
- €24.86
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
Newest
by launch datePlaneo Tempeh MIX - 2x200g Natur 2x200g Geräuchert 2x200g Mariniert - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (6 x 200g)
- Price
- €25.18
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Planeo Tempeh Marninert 3x200g - Beste Qualität - Lange ungekühlt haltbar - fein gewürzt - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.27
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.28
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
Planeo Tempeh Geräuchert 3x200g - Beste Qualität - Lange ungekühlt haltbar - mild geräuchert - Soja aus der EU - Planeo (3 x 200g)
- Price
- €14.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
KoRo - Bio Tempeh 6 x 175 g - Fermentierte Sojabohnen - Hoher Proteingehalt - Veganer Fleischersatz
- Price
- €24.86
- Rating
- 2.5/5
- Reviews
- 3
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Alnatura51%
- Planeo15%
- Mori-Nu8%
- HeldenPilz6%
- Reishunger6%
- KoRo5%
- Open — no brand owns it (5 brands, 9%)
Tofu demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.3×
Top Tofu search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tofu138K/yr
- tempeh65K/yr
- räuchertofu13K/yr
- tofu geräuchert8K/yr
- tofu natur4K/yr
- tempeh bio fertig6K/yr
- tempeh bio4K/yr
What reviews say buyers love and hate about Tofu
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Mega lecker”
“top produkt”
“Guter Geschmack”
“-Die Konsistenz ist angenehm fest”
“Yummi”
What buyers complain about
63% of reviews“Lecker abgelaufen”
“Latschig und schlechter Geschmack”
“Leider etwas teuer”
“Die Konsistenz ist undefinierbar”
“Kam zerbröselt an leider”
Common Tofu questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
