tofu
Skip itSoft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible95.12avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay€0.94–€25.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€185K€185K/yr · 237K searches
Avg price
Okay€9.88avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, tofu is a €185K/yr Amazon Germany market (237K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tofu market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- €296K–€395K
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 35%
- Out of stock
- 5.3%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
21
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- Alnatura51%
- Planeo15%
- Mori-Nu8%
- HeldenPilz6%
- Reishunger6%
- KoRo5%
- Open — no brand owns it (5 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -19.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.3×
Top tofu search terms
- tofu138K/yr
- tempeh65K/yr
- räuchertofu13K/yr
- tofu geräuchert8K/yr
- tofu natur4K/yr
- tempeh bio fertig6K/yr
- tempeh bio4K/yr
Top tofu products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Tofu Natur Vegan 200g
Alnatura€1.454.5★323 rev
Alnatura Bio Räucher Tofu 200g
Alnatura€1.484.2★283 rev
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.285.0★2 rev
HeldenPilz BIO Tempeh Starter Kultur (15g) Tempeh selber machen mit Rhizopus Oligosporus | Bis zu 15kg Tempeh | Pflanzliches Protein | Starter mit Anleitung
HeldenPilz€14.664.3★138 rev
REISHUNGER Bio Tofu Probier Set - 4 x 200 g - Ungekühlt haltbar
Reishunger€15.234.3★44 rev
Newest
by launch date
Planeo Tempeh MIX - 2x200g Natur 2x200g Geräuchert 2x200g Mariniert - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (6 x 200g)
Planeo€25.180 rev
Planeo Tempeh Marninert 3x200g - Beste Qualität - Lange ungekühlt haltbar - fein gewürzt - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.271 rev
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.282 rev
Planeo Tempeh Geräuchert 3x200g - Beste Qualität - Lange ungekühlt haltbar - mild geräuchert - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.281 rev
KoRo - Bio Tempeh 6 x 175 g - Fermentierte Sojabohnen - Hoher Proteingehalt - Veganer Fleischersatz
KoRo€24.863 rev
Trending
90-day click momentumPlaneo Tempeh MIX - 2x200g Natur 2x200g Geräuchert 2x200g Mariniert - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (6 x 200g)
Planeo€25.180.0★
Planeo Tempeh Geräuchert 3x200g - Beste Qualität - Lange ungekühlt haltbar - mild geräuchert - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.285.0★
Planeo Tempeh Marninert 3x200g - Beste Qualität - Lange ungekühlt haltbar - fein gewürzt - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.275.0★
Planeo Tempeh Natur 3x200g - Beste Qualität - Lange ungekühlt haltbar - Soja aus der EU - Planeo (3 x 200g)
Planeo€14.285.0★
KoRo - Bio Tempeh 6 x 175 g - Fermentierte Sojabohnen - Hoher Proteingehalt - Veganer Fleischersatz
KoRo€24.862.5★
What buyers say about tofu
What buyers praise and complain about, mined from review topics.What buyers love
“Mega lecker”
“top produkt”
“Guter Geschmack”
“-Die Konsistenz ist angenehm fest”
“Yummi”
“Soja kochen, am besten direkt nach dem kochen auf einem Backblech ausbreiten damit das Wasser auf den heißen Bohnen abdampfen kann”
“Guter preis”
“Protein”
“lässt sich gut schneiden,”
“Der Geruch ist neutral”
What buyers complain about
“Lecker abgelaufen”
“Latschig und schlechter Geschmack”
“Leider etwas teuer”
“Die Konsistenz ist undefinierbar”
“Kam zerbröselt an leider”
“Gentechnik? Der Tofu ist aus USA, und leider hat er kein Gentechnik frei Zeichen.”
“Schwer zu öffnen - viel Ausschuss”
“Naja, Qualitätsmäßig bin ich nicht überzeugt, das zerfällt sehr einfach”
“keine deutsche Anleitung”
“leicht zerfällt, war er zum kochen dann nicht mehr wirklich zu gebrauchen.”
Common questions
- Is tofu profitable to sell on Amazon Germany?
- The niche generates €185K/yr across 17 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -19.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the tofu niche?
- 11 brands and 21 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in tofu?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- When does demand for tofu peak?
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- What does it cost to enter the tofu niche?
- Listings span €0.94–€25.18; the average listing price is €9.88 (sweet spot $15–$100). The average incumbent carries 95 reviews — the moat a new listing must climb.