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Toffifee Weiß

prices mostly outside the sweet spot ($1.01–$10.95) — Toffifee Weiß doesn't clear our bar today.

Flapen Score

27
Skip it

Ranks 1,348 of 1,367 Lebensmittel & Getränke niches · −19 vs the category median of 46

Market size 10Growth 16Conversion 50Competition 11Returns 100Price range 0Avg price 14Brand share 4Review moat 43Quality gap 35
This niche Category average · 1,367 niches

Is Toffifee Weiß profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Toffifee Weiß is a €40K/yr Amazon Germany market (203K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 27/100.

Toffifee Weiß: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 4.0% of searches end in a purchase.

€40K

revenue / yr

Units sold / yr50K
Search volume / yr-18.9%203K
Conversion rate4.0%
Avg price€4.95

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 33
Top-5 product click share86%
Open market2%
Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement40%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,193

Top Toffifee Weiß products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

€0€4K€8K€12K€16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

33

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Toffifee86%
  • August Storck KG Waldstrasse 27 13403 Berlin (D)4%
  • tanner DER KLEINE KAUFMANN TANNER Deco4%
  • Ferrero2%
  • Bunte Welt2%
  • Mamba2%

Toffifee Weiß demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume203KCVR4.0%Products10Brands6Top 5 Brands98%OOS Rate7.7%Rating4.5★Reviews2,193Avg BSR#65
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.5×

Top Toffifee Weiß search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • toffifee151K/yr
  • toffifee großpackung29K/yr
  • toffifee weiß9K/yr
  • toffifee geschenk8K/yr
  • toffifee xxl3K/yr
  • toffifee double chocolate2K/yr
  • weiße toffifee716/yr

What reviews say buyers love and hate about Toffifee Weiß

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Geschmack insgesamt62%

Super leckere Toffees

Preis-Leistungs-Verhältnis5%

Preis perfekt

Qualität insgesamt5%

top produkt gutes preis-leistung-service-verhältnis

Süße5%

Süße Sünde

Geschmack4%

Meine Lieblings Toffees ever

What buyers complain about

80% of reviews
Geschmack insgesamt29%

Geschmack seltsam

Lagertemperatur9%

Hälfte geschmolzene toffifee

Abgestanden/verfault/verwöhnt8%

Schmeckt total alt

Hartes Gefühl7%

sind ein bisschen hart

Qualität insgesamt6%

enttäuschende Qualität

Toffifee Weiß return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt
60%
2Zertifizierungen
40%

Common Toffifee Weiß questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Toffifee Weiß 27/100 on Amazon Germany — Skip it. The niche generates €40K/yr across 10 tracked products. Search demand moved -18.9% over the last 90 days.
Search demand for Toffifee Weiß on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 4.5× the quietest.