Toast
MaybeAn estimated 0.4% of orders come back. But products sell for $5.08 on average, outside the sweet spot, so Toast is a Maybe.
- Flapen Score
- 51 / 100Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 4651
- Market size
- €98K/yr198K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 42%top-5 click share · 15 brands · 42 sellers
Flapen Score
Toast against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Toast is stronger. Inside it, weaker.
Market
The Toast market on Amazon at a glance
Shoppers on Amazon Germany searched for Toast 198K times last year and spent an estimated €98K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 9.7% of those searches ended in a purchase.
Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.
- Searches, last 12 months
- 198K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 9.7%
- Market size, estimated
- €98Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- toastbrot100K searches a year
02 · Price
A sale here is worth €5.08.
Listings sell for €5.08 on average, from €0.79 to €22.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €5.08 that is €1K to €3K a year per listing.
- Average price
- €5.08under the $15 to $100 sweet spot
- Price range
- €0.79–€22.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #9 within Brot & Backwaren. It carries 2,339 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 86%
- Out of stock, average day
- 3.5%
- Average rank
- #9in Brot & Backwaren
- Average rating
- 4.37 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,339per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Toast products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
- Price
- €2.78
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

Harry Vollkorn Toast 500 g
- Price
- €1.87
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 16y ago

Yutto Super Sandwich (0.75 kg)
- Price
- €1.08
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

Harry Sammys Super Sandwich 750 g
- Price
- €2.47
- Rating
- 4.6/5
- Reviews
- 372
- Age
- 16y ago

Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
- Price
- €2.85
- Rating
- 2.7/5
- Reviews
- 31
- Age
- 1y ago
Trending
estimated 90-day click momentum
Alnatura Bio Roggen Vollkorn Brot 500 g
- Price
- €1.42
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 9y ago

Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
- Price
- €2.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago

Mestemacher High Protein Toastbrötchen 3 4-fache Menge Eiweiß & 66 % weniger Kohlenhydrate ballaststoffreich vegan Nutri Score A vorgeschnitten 8 Scheiben/4 Stück zum Toasten 260 g
- Price
- €2.39
- Rating
- 3.9/5
- Reviews
- 72
- Age
- 10y ago

Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
- Price
- €2.85
- Rating
- 2.7/5
- Reviews
- 31
- Age
- 1y ago

Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
- Price
- €2.78
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago
Newest
by launch date
Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
- Price
- €2.75
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 4mo ago

Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
- Price
- €2.78
- Rating
- 4.0/5
- Reviews
- 49
- Age
- 1y ago

Yutto Super Sandwich (0.75 kg)
- Price
- €1.08
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 1y ago

Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
- Price
- €2.85
- Rating
- 2.7/5
- Reviews
- 31
- Age
- 1y ago

Yutto Vollkorn Toast (0.5 kg)
- Price
- €0.80
- Rating
- 4.3/5
- Reviews
- 48
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
42
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
42%
Top 20: 84%
Open market
14%
- Harry27%
- Mestemacher24%
- Yutto17%
- EDEKA8%
- Golden Toast5%
- Lieken Urkorn4%
- Open — no brand owns it (9 brands, 14%)
Demand
Toast search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Toast search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toastbrot100K/yr
- toast84K/yr
- vollkorntoast5K/yr
- toast brot5K/yr
- golden toast5K/yr
Reviews and returns
What reviews say buyers love and hate about Toast
We read the reviews and the return reasons for every product selling here.
“schmeckt chemisch”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toast questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









