toast
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($5.08 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,339avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay€0.79–€22.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€98K€98K/yr · 198K searches
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Avg price
Bad€5.08avg listing price — sweet spot $15–$100
According to Flapen's Amazon Germany niche tracking, toast is a €98K/yr Amazon Germany market (198K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
toast market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- €127K–€152K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 36%
- Out of stock
- 3.5%
- Avg brand age
- 62 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
42
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
14%
- Harry27%
- Mestemacher24%
- Yutto17%
- EDEKA8%
- Golden Toast5%
- Lieken Urkorn4%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top toast search terms
- toastbrot100K/yr
- toast84K/yr
- vollkorntoast5K/yr
- toast brot5K/yr
- golden toast5K/yr
Top toast products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
Mestemacher€2.784.0★49 rev
Harry Vollkorn Toast 500 g
Harry€1.874.6★368 rev
Yutto Super Sandwich (0.75 kg)
Yutto€1.084.6★88 rev
Harry Sammys Super Sandwich 750 g
Harry€2.474.6★372 rev
Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
Mestemacher€2.852.7★31 rev
Newest
by launch date
Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
Mestemacher€2.7527 rev
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
Mestemacher€2.7849 rev
Yutto Super Sandwich (0.75 kg)
Yutto€1.0888 rev
Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
Mestemacher€2.8531 rev
Yutto Vollkorn Toast (0.5 kg)
Yutto€0.8048 rev
Trending
90-day click momentum
Alnatura Bio Roggen Vollkorn Brot 500 g
Alnatura€1.424.2★
Mestemacher High Protein Toastbrötchen fein ballaststoffreich vegan Eiweiß Lieferant zum Toasten für Diabetiker geeignet vorgeschnitten 8 Scheiben/4 Stück 260 g
Mestemacher€2.754.1★
Mestemacher High Protein Toastbrötchen 3 4-fache Menge Eiweiß & 66 % weniger Kohlenhydrate ballaststoffreich vegan Nutri Score A vorgeschnitten 8 Scheiben/4 Stück zum Toasten 260 g
Mestemacher€2.393.9★
Mestemacher Bio Dinkel Toastbrot vegan & laktosefrei ohne Konservierungsstoffe knusprig zum Frühstück oder als Sandwich 17 Scheiben hergestellt in Italien 400 g
Mestemacher€2.852.7★
Mestemacher Bio Weizen Vollkorn Toastbrot vegan Nutri Score A ballaststoffreich knusprig zum Frühstück oder für Sandwich 17 Scheiben 400g
Mestemacher€2.784.0★
What buyers say about toast
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Super Toaster”
“Super Produkt”
“Preis Leistung super”
“Lecker Brot”
“Erwartungen erfüllt”
“gut im geschmack”
“schnell,gemacht”
“Frisch, knusprig, lecker – alles so, wie es sein soll”
“Bio Knäckebrot”
What buyers complain about
“schmeckt chemisch”
“Nach zwei Jahren defekt”
“Stinkt aber stark bei der ersten Anwendung mal sehen ob es noch weiter so stinkt funktionieren tut es”
“Toastet nicht gleichmäßig”
“Schade ums Geld”
“Hätte von Philips etwas besseres erwartet”
“Nach 2mal benutzen defekt,heizt nicht mehr”
“Kurzes Kabel”
“Das Brot schmeckt trocken und mehlig, fast wie Sand”
“Gutes Landbrot,Geschmack könnte etwas intensiver sein”
Top return reasons
Common questions
- Is toast profitable to sell on Amazon Germany?
- The niche generates €98K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the toast niche?
- 15 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in toast?
- Top complaints mined from reviews: Geschmack insgesamt, Haltbarkeit, Geruch. The return rate is 0.4%.
- When does demand for toast peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the toast niche?
- Listings span €0.79–€22.60; the average listing price is €5.08 (sweet spot $15–$100). The average incumbent carries 2,339 reviews — the moat a new listing must climb.