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Toast

Maybe

An estimated 0.4% of orders come back. But products sell for $5.08 on average, outside the sweet spot, so Toast is a Maybe.

Flapen Score
51
51 / 100
Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46
Market size
€98K/yr198K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
42%top-5 click share · 15 brands · 42 sellers

Flapen Score

Toast against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Toast is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toast market on Amazon at a glance

Shoppers on Amazon Germany searched for Toast 198K times last year and spent an estimated €98K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 9.7% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €98K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
9.7%
Market size, estimated
€98Ka year
Peak month
January1.4× the quietest month
Top search term
toastbrot100K searches a year

02 · Price

A sale here is worth €5.08.

Listings sell for €5.08 on average, from €0.79 to €22.60. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €5.08 that is €1K to €3K a year per listing.

Average price
€5.08under the $15 to $100 sweet spot
Price range
€0.79–€22.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
€1K–€3K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #9 within Brot & Backwaren. It carries 2,339 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
86%
Out of stock, average day
3.5%
Average rank
#9in Brot & Backwaren
Average rating
4.37 starsAmazon Germany average 4.37 stars
Average reviews
2,339per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Toast products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

42

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

42%

Top 20: 84%

Open market

14%

  • Brand 127%
  • Brand 224%
  • Brand 317%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (9 brands, 14%)

Demand

Toast search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Toast search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toastbrot100K/yr
  • toast84K/yr
  • vollkorntoast5K/yr
  • toast brot5K/yr
  • golden toast5K/yr

Reviews and returns

What reviews say buyers love and hate about Toast

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschmack insgesamt”
10%of negative reviews mention “Geschmack insgesamt”
0.4%of orders come back
“schmeckt chemisch”
A buyer, on “Geschmack insgesamt”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toast questions

Answered from the same tracked data.