tiefkühl
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Great442.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.41avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay€134K€134K/yr · 102K searches
Price range
Okay€1.78–€285.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, tiefkühl is a €134K/yr Amazon Germany market (102K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tiefkühl market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €231K–€308K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 31%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
32
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
44%
Top 20: 89%
Open market
3%
- FRoSTA76%
- SÜDWIND9%
- DREISTERN7%
- Buss2%
- Pufai2%
- Jeden Tag1%
- Open — no brand owns it (5 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — -17.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top tiefkühl search terms
- frosta51K/yr
- frosta fertiggerichte11K/yr
- tiefkühl19K/yr
- frosta tiefkühlgerichte13K/yr
- tiefkühlkost7K/yr
Top tiefkühl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FRoSTA Rahm Geschnetzeltes Hähnchengeschnetzeltes für Pfanne & Mikrowelle 375g (Tiefgefroren)
FRoSTA€3.674.5★341 rev
Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.764.1★457 rev
FRoSTA Bratkartoffel Hähnchen Pfanne Hähnchenbrust Brokkoli & Paprika 500g (Tiefgefroren)
FRoSTA€4.754.6★173 rev
FRoSTA Butter Chicken 500g (tiefgefroren)
FRoSTA€4.784.5★57 rev
FRoSTA Paprika Sahne Hähnchen Geschnetzeltes Hähnchenbrustfilet Nudeln & Gemüse 375g (Tiefgefroren)
FRoSTA€3.684.6★193 rev
Newest
by launch date![Frosta Fischstäbchen 450 Gramm x 5 STÜCK [Frischegarantie]](https://m.media-amazon.com/images/I/51JwjqXiXtL.jpg)
Frosta Fischstäbchen 450 Gramm x 5 STÜCK [Frischegarantie]
Pufai€56.031 rev
FRoSTA Butter Chicken 500g (tiefgefroren)
FRoSTA€4.7857 rev
FRoSTA Hackbällchen Pfanne 450g (tiefgefroren)
FRoSTA€4.8154 rev
Probierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.76457 rev
DREISTERN Schinkennudeln 280g I Mit Gemüse in Sauce I Herzhaftes Fertiggericht in Mikrowellenschale I Lange Haltbarkeit dank natürlicher Konservierung I Hausmacher Qualität
DREISTERN€1.781,314 rev
Trending
90-day click momentumProbierpaket für den Lebensmittelvorrat - zehn verschiedene Fertiggerichte für die Mikrowelle/Wasserbad - Südwind Lebensmittel
SÜDWIND€23.764.1★
Buss Freizeitmacher Hähnchenstreifen mit Kartoffeln und Gemüse 12 x 300g
Buss€18.814.4★
FRoSTA Penne Gorgonzola mit Blattspinat Pastagericht für Pfanne & Mikrowelle 500g tiefgefroren
FRoSTA€4.854.5★
FRoSTA Bratkartoffel Hähnchen Pfanne Hähnchenbrust Brokkoli & Paprika 500g (Tiefgefroren)
FRoSTA€4.754.6★
FRoSTA Rahm Geschnetzeltes Hähnchengeschnetzeltes für Pfanne & Mikrowelle 375g (Tiefgefroren)
FRoSTA€3.674.5★
What buyers say about tiefkühl
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Günstig”
“Schmackhaft”
“Super Qualität”
“Super schnell gemacht in der Mikrowelle”
“Portion wie erwartet”
“Passt”
“Leckeres kleines Gericht”
“Genau die richtige Portion für den kleinen Hunger”
“perfekt gewürzte Sauce”
What buyers complain about
“Schmeckt seltsam”
“ertränkt in geschmacklosem "Ketchup" ABARTIG,”
“Die Zutaten, die da angeblich drin sein sollen:”
“Gut aber wenig”
“Sein Geld nicht Wert”
“Bitte nicht mit den Fotos vergleichen”
“sehr salzig da muss man gut nachwürzen”
“Sehr flüssig”
“Das reicht als Lebensdauer auf keinen Fall”
“Das ist leider absolut keine Qualitätsware”
Top return reasons
Common questions
- Is tiefkühl profitable to sell on Amazon Germany?
- The niche generates €134K/yr across 36 tracked products. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tiefkühl niche?
- 11 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in tiefkühl?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Inhaltsstoffe – insgesamt. The return rate is 0.1%.
- When does demand for tiefkühl peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the tiefkühl niche?
- Listings span €1.78–€285.75; the average listing price is €15.41 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.