Is Tiefkühl profitable to sell on Amazon Germany?

Flapen scores Tiefkühl 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €134K a year across 36 tracked products. Search demand grew -17.3% in the last 90 days.

How competitive is the Tiefkühl niche on Amazon Germany?

11 brands and 32 sellers compete in Tiefkühl on Amazon Germany. The top 5 Tiefkühl products take 44% of clicks, and the top 5 brands take 96%.

What do buyers complain about in Tiefkühl?

Tiefkühl buyers on Amazon Germany complain most about Geschmack insgesamt, Geschmack, and Inhaltsstoffe – insgesamt. An estimated 0.1% of orders come back.

When does demand for Tiefkühl peak?

Search demand for Tiefkühl on Amazon Germany is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the Tiefkühl niche?

Tiefkühl sells for €15.41 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €1.78 to €285.75. The average product has 443 reviews, the count a new listing must catch up to.

Tiefkühl

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 96% of clicks, so Tiefkühl is a Maybe.

Flapen Score: 52
52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size: €134K/yr102K searches / yr
90-day growth: -17.3%search demand this quarter
Competition: 44%top-5 click share · 11 brands · 32 sellers

Flapen Score

Tiefkühl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Tiefkühl is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Tiefkühl market on Amazon at a glance

Shoppers on Amazon Germany searched for Tiefkühl 102K times last year and spent an estimated €134K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €134K a year.

Searches, last 12 months: 102K
Growth, 90 days vs prior 90: -17.3%
Conversion, latest week: 8.6%
Market size, estimated: €134Ka year
Peak month: January1.6× the quietest month
Top search term: frosta51K searches a year

02 · Price

A sale here is worth €15.41.

Listings sell for €15.41 on average, from €1.78 to €285.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €15.41 that is €4K to €8K a year per listing.

Average price: €15.41inside the $15 to $100 sweet spot
Price range: €1.78–€285.75
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €4K–€8K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Fertiggerichte. It carries 443 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 31%
Prime listings: 83%
Out of stock, average day: 0.0%
Average rank: #23in Fertiggerichte
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 443per listing
Listings tracked: 36

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 65 months

Products

Top Tiefkühl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

Brand 176%
Brand 29%
Brand 37%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (5 brands, 3%)

Demand

Tiefkühl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Tiefkühl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

frosta51K/yr -20.0%11.1% conv.
frosta fertiggerichte11K/yr +83.0%1.9% conv.
tiefkühl19K/yr -3.3%1.8% conv.
frosta tiefkühlgerichte13K/yr -69.4%3.5% conv.
tiefkühlkost7K/yr -41.7%2.5% conv.

Reviews and returns

What reviews say buyers love and hate about Tiefkühl

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Geschmack insgesamt”

30%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Schmeckt seltsam”

A buyer, on “Geschmack insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Tiefkühl questions

Answered from the same tracked data.

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