teriyaki sauce
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Review moat
Great314.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay€1.80–€21.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.57avg listing price — sweet spot $15–$100
Market size
Okay€128K€128K/yr · 145K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, teriyaki sauce is a €128K/yr Amazon Germany market (145K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
teriyaki sauce market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €144K–€191K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #214
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 62%
- Out of stock
- 1.1%
- Avg brand age
- 70 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
45
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
11%
- LEE KUM KEE21%
- Bamboo Garden19%
- Shibanuma Soy Sauce Co.18%
- Kikkoman18%
- ITA-SAN9%
- Healthy Boy4%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Top teriyaki sauce search terms
- teriyaki sauce97K/yr
- teriyaki12K/yr
- kikkoman teriyaki sauce9K/yr
- teriyaki soße15K/yr
- teriyaki sauce kikkoman4K/yr
- teriyaki-sauce5K/yr
- teriyaki sosse3K/yr
Top teriyaki sauce products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bamboo Garden - Teriyaki Sauce | Würzsauce zum Marinieren von Fleisch und Fisch | 200 ml in der Glasflasche
Bamboo Garden€2.594.5★474 rev
SHIBANUMA Teriyaki Sauce - 1 x 1 ltr
Shibanuma Soy Sauce Co.€6.544.6★164 rev
LEE KUM KEE Teriyaki Sauce Glutenfrei für Veganer geeignet Sauce zum Marinieren und Kochen von asiatischen Gerichten 1 x 1 15kg
LEE KUM KEE€10.564.4★490 rev
ITA-SAN Teriyaki Sauce Würzsauce mit orientalischen Aromen süß ideal für asiatisches Barbecue 1 x 150 ml
ITA-SAN€2.264.6★157 rev
2x Kikkoman Teriyaki-Sauce Mit Geröstetem Sesam 250Ml
Kikkoman€11.954.5★33 rev
Newest
by launch date
Kikkoman - Teriyaki BBQ Sauce Korean Style - 250 ml
Kikkoman€4.692 rev
SHIBANUMA Teriyaki Sauce - 1 x 1 ltr
Shibanuma Soy Sauce Co.€6.54164 rev
HENSSLERS Teriyaki 3er Mix in Classic Chili und Knoblauch zum Braten Kochen und Grillen 3 x 240 ml
HENSSLERS€21.05120 rev
Kikkoman - Wok Sauce Teriyaki - 1 x 975 ml
Kikkoman€12.531 rev
ITA-SAN Teriyaki Sauce Würzsauce mit orientalischen Aromen süß ideal für asiatisches Barbecue 1 x 150 ml
ITA-SAN€2.26157 rev
Trending
90-day click momentumKikkoman - Teriyaki BBQ Sauce Korean Style - 250 ml
Kikkoman€4.694.5★
Kikkoman - Wok Sauce Teriyaki - 1 x 975 ml
Kikkoman€12.534.0★
KIKKOMAN - Teriyaki Soße - (1 X 250 ML)
Kikkoman€6.334.6★
Lee Kum Kee glutenfreie Teriyaki Sauce Würzsauce mit orientalischen Aromen 1 x 368 g
LEE KUM KEE€4.354.7★
japanische Teriyaki Sauce Marinade Grillsaucen Dippsaucen Dickflüssig 4 x 250ml Glasflasche für Kikkomansaucen
Otsumami-Land€21.914.6★
What buyers say about teriyaki sauce
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt super”
“Klasse Würzsauce”
“Sehr gut gemachtes Produkt”
“Klasse Würzsauce”
“Für glutenfreies Essen gut geeignet”
“dickflüssig”
“Preisleitung hammer”
“Genau so”
“So kann ich selbst zu Hause solche Bowls schnell zubereiten”
“passt zu vielen verschiedenen Gerichten”
What buyers complain about
“Schmeckt so eklig”
“Ich hätte das bemerkt, weil übermäßig viel Salz und Essig nicht zu meinen Favoriten zählt– es sei denn, ich hätte die Sauce zu sparsam verwendet”
“Glibberig und ohne Geschmack”
“Sehr dünn”
“Zu süß”
“Leider nur 5 Monate haltbar”
“Die Sauce die ich bekommen habe, ist nur noch 8 Wochen haltbar”
“kein Gewürzgeschmack,”
“sehr künstlich”
“Vorallem ist sie etwas bitter”
Common questions
- Is teriyaki sauce profitable to sell on Amazon Germany?
- The niche generates €128K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the teriyaki sauce niche?
- 10 brands and 45 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in teriyaki sauce?
- Top complaints mined from reviews: Geschmack insgesamt, Salzgehalt, Geschmack. The return rate is 0.0%.
- When does demand for teriyaki sauce peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the teriyaki sauce niche?
- Listings span €1.80–€21.91; the average listing price is €9.57 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.