Tequila
MaybeAn estimated 0.1% of orders come back. But demand is soft, at +11.0% this quarter, so Tequila is a Maybe.
- Flapen Score
- 59 / 100Top 6% of 1,367 Lebensmittel & Getränke niches · +13 vs the category median of 4659
- Market size
- €322K/yr335K searches / yr
- 90-day growth
- +11.0%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 51 sellers
Flapen Score
Tequila against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Tequila is stronger. Inside it, weaker.
Market
The Tequila market on Amazon at a glance
Shoppers on Amazon Germany searched for Tequila 335K times last year and spent an estimated €322K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 335K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €322K a year.
- Searches, last 12 months
- 335K
- Growth, 90 days vs prior 90
- +11.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- €322Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- tequila265K searches a year
02 · Price
A sale here is worth €28.54.
Listings sell for €28.54 on average, from €12.31 to €90.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €28.54 that is €7K to €14K a year per listing.
- Average price
- €28.54inside the $15 to $100 sweet spot
- Price range
- €12.31–€90.07
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €7K–€14K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
74% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Bier, Wein & Spirituosen. It carries 426 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 87%
- Out of stock, average day
- 0.0%
- Average rank
- #42in Bier, Wein & Spirituosen
- Average rating
- 4.50 starsAmazon Germany average 4.37 stars
- Average reviews
- 426per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Tequila products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Casamigos Reposado Premium Tequila - aus 100 % Agave kreiert von George Clooney und Rande Gerb handverlesen aus Mexiko 40% Vol 700ml Einzelflasche
- Price
- €35.47
- Rating
- 4.7/5
- Reviews
- 731
- Age
- 11y ago

Topanito Blanco Tequila 100% Agave 40% vol. (1x0 7l)
- Price
- €18.81
- Rating
- 4.6/5
- Reviews
- 303
- Age
- 10y ago

SALITOS Tequila Silver 0 7l - 38% Vol. klarer Premium-Tequila mit milder Süße & leichter Frische - ideal für Shots Cocktails & Partynächte Mexikanisches Lebensgefühl in jeder Flasche
- Price
- €13.31
- Rating
- 4.6/5
- Reviews
- 107
- Age
- 6y ago

PATRÓN Añejo Premium Tequila creata in Messico in piccoli lotti a partire dal 100% della migliore agave Weber Blue invecchiata per oltre 12 mesi in botti di rovere Vol. 40% 70 cl / 700 ml
- Price
- €40.75
- Rating
- 4.8/5
- Reviews
- 817
- Age
- 13y ago

Olmeca Altos Plata Tequila silberner Tequila mit fruchtig-süßen Aromen von Agave würzig-fruchtiges Bouquet ideal für gemütliche Abende 1 x 0 7 l
- Price
- €23.35
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 11y ago
Trending
estimated 90-day click momentum
Pantalones Tequila Blanco Orgánico | 100% Blue Weber Agave | Bio Tequila von Matthew McConaughey | Glutenfrei | 700ml | 40% Vol. | Mexico
- Price
- €37.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Lopez Tequila Blanco - 100% Agave 700ml (40% vol) - Traditionell hergestellt: Holzfass-Gärung Kupferdestillation herbal-florale Noten seidiger Abgang
- Price
- €16.89
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago

Cincoro Reposado Tequila Geschenkbox | Ultra Premium | 100% Blaue Weber Agave | 810 Monate Tennessee Whiskey Fass | Von Michael Jordan gegründet | 700ml 40% vol
- Price
- €90.07
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

1800 Cristalino | 100% Agave Tequila aus Mexiko | 38% vol. | 0 7l
- Price
- €43.59
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

PATRÓN Añejo Premium Tequila creata in Messico in piccoli lotti a partire dal 100% della migliore agave Weber Blue invecchiata per oltre 12 mesi in botti di rovere Vol. 40% 70 cl / 700 ml
- Price
- €40.75
- Rating
- 4.8/5
- Reviews
- 817
- Age
- 13y ago
Newest
by launch date
Pantalones Tequila Blanco Orgánico | 100% Blue Weber Agave | Bio Tequila von Matthew McConaughey | Glutenfrei | 700ml | 40% Vol. | Mexico
- Price
- €37.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

1800 Cristalino | 100% Agave Tequila aus Mexiko | 38% vol. | 0 7l
- Price
- €43.59
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 6mo ago

Cincoro Reposado Tequila Geschenkbox | Ultra Premium | 100% Blaue Weber Agave | 810 Monate Tennessee Whiskey Fass | Von Michael Jordan gegründet | 700ml 40% vol
- Price
- €90.07
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Padre azul Tequila Trio Tasting & Geschenkset mexikanischer Super Premium Tequila Silver/Reposado/Anejo 40% vol. 3x50 ml (1 x 150 ml)
- Price
- €25.85
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago

Lopez Tequila Blanco - 100% Agave 700ml (40% vol) - Traditionell hergestellt: Holzfass-Gärung Kupferdestillation herbal-florale Noten seidiger Abgang
- Price
- €16.89
- Rating
- 2.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
51
Est. top-5 brand share
64%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 96%
Open market
29%
- Casamigos21%
- Olmeca15%
- Salitos11%
- Topanito10%
- Patron8%
- Jose Cuervo7%
Demand
Tequila search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Tequila search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tequila265K/yr
- tequila blanco26K/yr
- tequila reposado21K/yr
- tequila gold6K/yr
- tequilla4K/yr
- tequila aus 100% agave3K/yr
- tequila 100% agave3K/yr
- tequila 100 prozent agave4K/yr
- reposado tequila2K/yr
Reviews and returns
What reviews say buyers love and hate about Tequila
We read the reviews and the return reasons for every product selling here.
“Schmeckt eher nach Bremsenreiniger”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tequila questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









