tee
Worth a lookShows low returns (0.1%), but soft demand (-23.0% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Price range
Good€1.36–€48.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€625K€625K/yr · 5.7M searches
Review moat
Good973.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.02avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, tee is a €625K/yr Amazon Germany market (5.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
tee market data
- Units sold / yr
- 150K–200K
- avg 1,500–2,000/product
- Revenue / yr
- €1.4M–€1.8M
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #43
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 86%
- Out of stock
- 2.6%
- Avg brand age
- 57 months
- Avg seller age
- 179 days
Competition & brand share
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.Brands
23 falling
Sellers
63
Top-5 brand share
81%
Top 20: 99%
Top-5 click share
25%
Top 20: 59%
Open market
16%
- Meßmer38%
- Creano17%
- CUPPER13%
- TEEKANNE8%
- Pukka4%
- English Tea Shop3%
- Open — no brand owns it (17 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 6.6×
Top tee search terms
- tee1.7M/yr
- tea128K/yr
- tee geschenkset281K/yr
- meßmer tee123K/yr
- tee set147K/yr
- früchtetee78K/yr
- tee geschenk104K/yr
- messmer tee93K/yr
- kräutertee87K/yr
- thee43K/yr
Top tee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TEEKANNE Ländertee Collection Box 180 Teebeutel (387g) 12 Sorten Weltreise Tee Set Früchtetee Kräutertee Grüner Tee & Chai Geschenkbox Tee Geschenkbox für Teeliebhaber Vielfalt Probierpaket
TEEKANNE€21.094.7★185 rev
Creano Premium Bio Kräutertee Geschenkset ORGANIC HERBAL TEA - 9 Pyramiden-Teebeutel in 9 unterschiedlichen Sorten - 22 5g - NEUHEIT 2024*
Creano€10.294.7★966 rev
Creano Bio Kräutertee Geschenkset ORGANIC HERBAL TEA - 27 Bio-Teebeutel in 9 unterschiedlichen Sorten - 54g - NEUHEIT*
Creano€11.574.8★7,491 rev
Creano Bio Früchtetee Kräutertee Geschenkset - 27 Bio-Teebeutel in 9 traumhaften Sorten - 54g*
Creano€11.604.8★7,491 rev
Meßmer Collection Box | 12 der beliebtesten Meßmer Teesorten in 180 Teebeuteln | Jetzt mit hochwertiger Banderole | das perfekte Tee Geschenk | Kräutertee Schwarzer Tee Grüner Tee Früchtetee
Meßmer€20.374.8★391 rev
Newest
by launch date
Meßmer Pink Grapefruit x Bridgerton Limited Edition | 23 Teebeutel | verführerisch-fruchtig
Meßmer€2.23136 rev
Cupper Bio Tee Probierbox | 11 Sorten | 180 Teebeutel Geschenkset
CUPPER€25.2886 rev
Cupper Bio Tee Set Delicious Variety 20 verschiedene Sorten Kräutertee und Früchtetee 20 ungebleichte Teebeutel (Einzelpack)
CUPPER€2.69184 rev
Meßmer Heiße Himbeere | Früchtetee mit Himbeere-Aroma | 20 Teebeutel | fruchtig & süß | ideal für kalte Tage
Meßmer€2.23207 rev
Pukka | Bio Tee Geschenkset Seelenzauber | Geschenk für Frauen & Männer zu Weihnachten Geburtstag & für Self-Care | Perfekt für die Schlafenszeit | 30 Teebeutel | 5 köstliche Sorten
Pukka€11.762,139 rev
Trending
90-day click momentum
HUGO Claudya-TE 10275187 01
HUGO€20.282.7★
MILFORD Minze Mango | Kräutertee mit Mango-Aroma | 20 Teebeutel
Milford€1.744.3★
Meßmer Pink Grapefruit x Bridgerton Limited Edition | 23 Teebeutel | verführerisch-fruchtig
Meßmer€2.234.7★
Meßmer Ländertee Toskanischer Pfirsich | Früchtetee mit Pfirsich-Aroma | 20 Teebeutel | süß-saftig
Meßmer€2.084.6★
Meßmer Waldbeere | 20 Teebeutel | Vegan | Glutenfrei | Laktosefrei
Meßmer€1.994.6★
What buyers say about tee
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious”
“Great gift for”
“Super Geschmack”
“Top Produkt”
“Mein absoluter Favoriten ist einfach der caramel-mint”
“angenehmes Aroma”
“Creano Bio Kräutertee Geschenkset „ORGANIC HERBAL TEA“ sehr lecker und wunderschön verpackt, gerne wieder”
“Super Preis-Leistung”
“Produkt wie beschrieben”
“Super Teemix”
What buyers complain about
“Es schmeckt undefinierbar”
“Mangogeschmack kaum schmeckbar”
“teuer”
“Achtung, durch Stevia sehr süß”
“dafür brutal süß.”
“Sehr schwaches Aroma”
“Schmeckt bitter und nicht lecker”
“Irreführend”
“Etwas mehr Feedback über Herkunft und Qualität wäre wünschenswert, sonst alles paletti”
“Bereits geöffnete Verpackung”
Top return reasons
Common questions
- Is tee profitable to sell on Amazon Germany?
- The niche generates €625K/yr across 77 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the tee niche?
- 23 brands and 63 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in tee?
- Top complaints mined from reviews: Geschmack insgesamt, Geschmack, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for tee peak?
- Demand peaks in Nov–Dec; the busiest month runs 6.6× the quietest.
- What does it cost to enter the tee niche?
- Listings span €1.36–€48.12; the average listing price is €9.02 (sweet spot $15–$100). The average incumbent carries 974 reviews — the moat a new listing must climb.