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Tee

Tee shows low returns (0.1%), but soft demand (-23.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46

Market size 65Growth 14Conversion 15Competition 90Returns 100Price range 71Avg price 25Brand share 40Review moat 63Quality gap 35
This niche Category average · 1,367 niches

Is Tee profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tee is a €625K/yr Amazon Germany market (5.7M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Tee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.0% over the last 90 days and 1.2% of searches end in a purchase.

€625K

revenue / yr

Units sold / yr200K
Search volume / yr-23.0%5.7M
Conversion rate1.2%
Avg price€9.02

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers23 · 63
Top-5 product click share25%
Open market19%
Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 77 products

Sponsored placement86%
New entrants (1y)10· 3 succeeded
Avg rating4.5★
Avg reviews974

Top Tee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

€0€13K€25K€38K€50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

63

Top-5 brand share

81%

Top 20: 99%

Top-5 click share

25%

Top 20: 59%

Open market

16%

  • Meßmer38%
  • Creano17%
  • CUPPER13%
  • TEEKANNE8%
  • Pukka4%
  • English Tea Shop3%
  • Open — no brand owns it (17 brands, 16%)

Tee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.7MCVR1.2%Products77Brands23Top 5 Brands81%OOS Rate2.6%Rating4.5★Reviews974Avg BSR#43
225K175KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.6×

Top Tee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tee1.7M/yr
  • tea128K/yr
  • tee geschenkset281K/yr
  • meßmer tee123K/yr
  • tee set147K/yr
  • früchtetee78K/yr
  • tee geschenk104K/yr
  • messmer tee93K/yr
  • kräutertee87K/yr
  • thee43K/yr

What reviews say buyers love and hate about Tee

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Geschmack insgesamt43%

Delicious

Geschenk Zweck14%

Great gift for

Geschmack10%

Super Geschmack

Qualität insgesamt7%

Top Produkt

Süße5%

Mein absoluter Favoriten ist einfach der caramel-mint

What buyers complain about

69% of reviews
Geschmack insgesamt28%

Es schmeckt undefinierbar

Geschmack14%

Mangogeschmack kaum schmeckbar

Preis-Leistungs-Verhältnis9%

teuer

Künstliche Süßstoffe6%

Achtung, durch Stevia sehr süß

Süße4%

dafür brutal süß.

Tee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Defekt Material/Teile
22%
3Geschenk Zweck
13%
4Sprachprobleme
9%
5Holzqualität
7%

Common Tee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tee 52/100 on Amazon Germany — Worth a look. The niche generates €625K/yr across 77 tracked products. 3 of 10 products launched in the last 360 days are still selling. Search demand moved -23.0% over the last 90 days.
Search demand for Tee on Amazon Germany peaks in Nov–Dec, where the busiest month runs 6.6× the quietest.