Is tahini profitable to sell on Amazon Germany?

The niche generates €170K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (47/100).

How competitive is the tahini niche?

14 brands and 38 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in tahini?

Top complaints mined from reviews: Geschmack insgesamt, Bitter, Verdünnt/wässrig. The return rate is 0.0%.

When does demand for tahini peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the tahini niche?

Listings span €2.77–€14.72; the average listing price is €7.56 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.

tahini

Skip it

Prices mostly outside the sweet spot ($2.77–$14.72) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great12.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,282.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Market size

Okay€170K

€170K/yr · 188K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad€7.56

avg listing price — sweet spot $15–$100

Growth

Bad-16.6%

90-day search growth — must beat 0% to launch

Price range

Bad€2.77–€14.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, tahini is a €170K/yr Amazon Germany market (188K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

tahini market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: €151K–€189K; units × avg price
Conversion rate: 12.0%
Avg BSR: #77
Page quality: 0%
Prime: 81%
Sponsored: 50%
Out of stock: 2.1%
Avg brand age: 68 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

20%

Alnatura27%
bioZentrale15%
Pepperwood Organics15%
Tajin8%
Fuchs8%
AL AMIER7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top tahini search terms

tahin64K/yr -17.3%10.3% conv.
tahini54K/yr -13.8%8.3% conv.
tahini sesampaste25K/yr -12.5%11.2% conv.
sesampaste16K/yr -20.3%9.2% conv.
tahini sesampaste bio11K/yr -21.4%11.6% conv.
sesammus4K/yr -6.9%8.2% conv.
tahini paste4K/yr -28.0%10.2% conv.
sesampaste tahin4K/yr -26.0%12.3% conv.
tahina3K/yr -25.6%6.8% conv.
tahini bio3K/yr -22.6%9.7% conv.

All search terms

Top tahini products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alnatura Bio Tahin Sesammus 250g

Alnatura€3.284.3★198 rev

bioZentrale€4.824.5★564 rev

Bio-Sesam-Tahini Steingemahlen Ungeschält Ungesalzen Gentechnikfrei Glutenfrei Koscher Vegan USDA Bio Erdnussfrei 330 g (2 Pack)

Pepperwood Organics€14.724.3★4,952 rev

Tajin Fruit and Snack Seasoning 5.0 oz by Tajin [Foods]

Tajin€5.424.4★9,597 rev

Fuchs Gewürze - Sesam Würzpaste | Mild-nussige Paste mit natürlichen Zutaten mit 77% Sesam | Ideal zum Verfeinern von orientalischen Speisen | 80 g in wiederverschließbarem Glas

Fuchs€3.224.0★43 rev

Newest

by launch date

Lara Tahini 800g 100% Gerösteter Sesam Reines Sesammus ohne Zusätze Vegan Glutenfrei & Reich an Proteinen + Bens Garden Notiz Set

Ben's Garden€9.334 rev

5mo ago

Fuchs Gewürze - Sesam Würzpaste | Mild-nussige Paste mit natürlichen Zutaten mit 77% Sesam | Ideal zum Verfeinern von orientalischen Speisen | 80 g in wiederverschließbarem Glas

Fuchs€3.2243 rev

1y ago

DOYAL Sesampaste (Tahin) - 1 x 1000 g

DOYAL€12.2316 rev

1y ago

GymBeam BIO Tahini Sesampaste - Hochwertige Sesampaste aus geschälten Sesamsamen reich an gesunden Fetten & Ballaststoffen gering an Kohlenhydraten ohne Zusatzstoffe 300g

GymBeam€4.85190 rev

2y ago

Davert Bio Tahin Sesammus 250 g

Davert€4.0233 rev

3y ago

What buyers say about tahini

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt44%

“Yummy”

Qualität insgesamt13%

“Ich liebe qualitativ hochwertige Produkte die man auch schmeckt”

Geschmack11%

“nussig-aromatisch ohne Bitterkeit,”

Würzigkeit8%

“Gute Würzpaste”

Textur/Konsistenz – insgesamt4%

“schön cremig-flüssige Konsistenz”

Vegan/Biologisch3%

“Gute Bio Qualität”

beworben Vs Tatsächliches Produkt3%

“Erfüllt den Zweck”

Frische2%

“Besonders gut passt es zu frischem Obst wie Ananas, Mango oder Wassermelone, verleiht aber auch Snacks, Gemüse und verschiedenen Speisen das gewisse Etwas”

Mischung/Verhältnis2%

“Perfekte Kombination mit Wassermelone”

Süße2%

“sehr süß”

What buyers complain about

Geschmack insgesamt14%

“Es schmeckt sehr bitter, viel zu stark und ganz anders als normales, nicht geröstetes Mus”

Bitter14%

“Es schmeckt sehr bitter”

Verdünnt/wässrig11%

“Es war etwas flüssig”

Geschmack10%

“Sesamgeschmack”

Qualität insgesamt8%

“leider Qualität nicht in Ordnung ( viel zu flüßig).”

Funktionalität insgesamt4%

“Hat nicht so gut funktioniert leider”

Hartes Gefühl4%

“Bei mir gab es zwei Teile: Hart und Flüssig”

Brock/Klump/Sammlung4%

“Sehr klumpiges Tahin”

Ölig/fettig3%

“Die Konsistenz ist deutlich ölig, mehr als eine "Paste" sein sollte.”

Preis-Leistungs-Verhältnis3%

“es ist schon sehr teuer”

Common questions

Is tahini profitable to sell on Amazon Germany?: The niche generates €170K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.6%. Flapen's verdict: Skip it (47/100).
How competitive is the tahini niche?: 14 brands and 38 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in tahini?: Top complaints mined from reviews: Geschmack insgesamt, Bitter, Verdünnt/wässrig. The return rate is 0.0%.
When does demand for tahini peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the tahini niche?: Listings span €2.77–€14.72; the average listing price is €7.56 (sweet spot $15–$100). The average incumbent carries 1,282 reviews — the moat a new listing must climb.