Taco
FailThe top 5 brands take 100% of clicks, so Taco is a Fail.
- Flapen Score
- 39 / 100Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 4639
- Market size
- €39K/yr109K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 73%top-5 click share · 5 brands · 9 sellers
Flapen Score
Taco against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Taco is stronger. Inside it, weaker.
Market
The Taco market on Amazon at a glance
Shoppers on Amazon Germany searched for Taco 109K times last year and spent an estimated €39K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.6% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €39K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 5.6%
- Market size, estimated
- €39Ka year
- Top search term
- taco30K searches a year
02 · Price
A sale here is worth €6.48.
Listings sell for €6.48 on average, from €1.65 to €21.19. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €6.48 that is €3K to €5K a year per listing.
- Average price
- €6.48under the $15 to $100 sweet spot
- Price range
- €1.65–€21.19
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €3K–€5K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #217 within Brot & Backwaren. It carries 243 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 93%
- Out of stock, average day
- 5.4%
- Average rank
- #217in Brot & Backwaren
- Average rating
- 4.21 starsAmazon Germany average 4.37 stars
- Average reviews
- 243per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Taco products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Old El Paso Taco Shells Glutenfrei - Mexikanische Mais Tortillas in Schalenform 1 x 156 g
- Price
- €3.12
- Rating
- 4.3/5
- Reviews
- 547
- Age
- 15y ago

La Reina de lasTortillas - Tortillas aus gelbem Mais 100% nixtamalisiert - Führender Anbieter an handgefertigter Mexikanischer Gastronomie - Glutenfrei. 500 g. 12 cm. 23 näherungseinheiten
- Price
- €10.59
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 2y ago

Fuego - Taco Shells 12 Stück | Frittierte Taco-Schalen aus Mais | Zum Selbermachen von gefüllten Tacos | Vegan ohne Geschmacksverstärker | 158 g
- Price
- €2.99
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Fuego 12 Taco Shells 135 g
- Price
- €3.26
- Rating
- 3.8/5
- Reviews
- 443
- Age
- 6y ago

Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g
- Price
- €3.44
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 1y ago
Trending
estimated 90-day click momentum
Traditionelle mexikanische Maistortillas von Cultura Del Chile glutenfrei und vegan. Ideal für authentische Tacos. 3 Packungen mit je 8 Tortillas.
- Price
- €12.06
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 2mo ago

Taco Bell Crunchy & Soft Taco Dinner Kit (362.0 g Box)
- Price
- €21.19
- Rating
- 4.5/5
- Reviews
- 714
- Age
- 2y ago

La Reina de las Tortillas Mexikanische Maistortillas aus Gelbmais 100% Nixtamalisiert Glutenfrei 15cm Durchmesser 18 Stück 500g
- Price
- €10.47
- Rating
- 4.0/5
- Reviews
- 125
- Age
- 2y ago

La Reina de lasTortillas - Tortillas aus gelbem Mais 100% nixtamalisiert - Führender Anbieter an handgefertigter Mexikanischer Gastronomie - Glutenfrei. 500 g. 12 cm. 23 näherungseinheiten
- Price
- €10.59
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 2y ago

Old El Paso Taco Shells Glutenfrei - Mexikanische Mais Tortillas in Schalenform 1 x 156 g
- Price
- €3.12
- Rating
- 4.3/5
- Reviews
- 547
- Age
- 15y ago
Newest
by launch date
Traditionelle mexikanische Maistortillas von Cultura Del Chile glutenfrei und vegan. Ideal für authentische Tacos. 3 Packungen mit je 8 Tortillas.
- Price
- €12.06
- Rating
- 3.5/5
- Reviews
- 16
- Age
- 2mo ago

Fuego - Taco Shells 12 Stück | Frittierte Taco-Schalen aus Mais | Zum Selbermachen von gefüllten Tacos | Vegan ohne Geschmacksverstärker | 158 g
- Price
- €2.99
- Rating
- 4.2/5
- Reviews
- 95
- Age
- 1y ago

Old El Paso Mini Standn Stuff Soft Tortilla - Mexikanische Tortillas aus Weizen in Schalenform - 1 x 145 g
- Price
- €3.81
- Rating
- 4.3/5
- Reviews
- 83
- Age
- 1y ago

Old El Paso Street Market Tortillas - Mexikanische Wraps aus weißem Mais - Glutenfrei - 1 x 208 g
- Price
- €3.44
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 1y ago

La Reina de las Tortillas Gelbe Mexikanische Mais-Tortillas Europäischer Marktführer in Mexikanischer Handwerksgastronomie 32 Einheiten 10cm Ideal für Fajitas Glutenfrei
- Price
- €10.43
- Rating
- 4.1/5
- Reviews
- 149
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Old El Paso50%
- Fuego23%
- La Reina de las Tortillas20%
- Cultura Del Chile3%
- Taco Bell3%
- Open — no brand owns it (0%)
Demand
Taco search demand
Weekly searches over the year. Pick a range.
Search terms
Top Taco search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- taco30K/yr
- tacos27K/yr
- taco shells19K/yr
- old el paso12K/yr
- taco bell4K/yr
- taccos4K/yr
- taco schalen4K/yr
- tacco3K/yr
- el paso2K/yr
- tacos tortilla4K/yr
Reviews and returns
What reviews say buyers love and hate about Taco
We read the reviews and the return reasons for every product selling here.
“Geschmack schlecht und Qualität ebenfalls”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Taco questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









