How competitive is the Swedish Candy niche on Amazon Germany?

12 brands and 56 sellers compete in Swedish Candy on Amazon Germany. The top 5 Swedish Candy products take 32% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Swedish Candy niche?

Swedish Candy sells for €9.57 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.75–€29.68. The average incumbent carries 353 reviews — the moat a new listing must climb.

Swedish Candy

Swedish Candy shows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 24% of 1,367 Lebensmittel & Getränke niches · +5 vs the category median of 46

This niche Category average · 1,367 niches

Is Swedish Candy profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Swedish Candy is a €55K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.

Swedish Candy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.0% over the last 90 days and 4.6% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr10K

Search volume / yr-7.0%126K

Conversion rate4.6%

Avg price€9.57

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers12 · 56

Top-5 product click share32%

Open market5%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 44 products

Top Swedish Candy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g

Price: €2.79
Rating: 4.7/5
Reviews: 221
Age: 1y ago

Wasa Knäckebrot Selection Protein+ 200g

Price: €2.27
Rating: 4.6/5
Reviews: 132
Age: 1y ago

Vegan Bro SWEETS Big Bag süß - 500g Vegane Fruchtgummis Weingummi Candy Bar - perfekt zum verschenken

Price: €6.99
Rating: 3.6/5
Reviews: 28
Age: 3y ago

Wasa Spezialitäten Knäckebrot Roggen Sauerteig 235g

Price: €1.80
Rating: 4.5/5
Reviews: 317
Age: 10y ago

Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!

Price: €2.38
Rating: 4.5/5
Reviews: 44
Age: 10mo ago

Newest

by launch date

Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung

Price: €9.60
Rating: 3.8/5
Reviews: 85
Age: 9mo ago

Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!

Price: €2.38
Rating: 4.5/5
Reviews: 44
Age: 10mo ago

Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!

Price: €2.33
Rating: 4.8/5
Reviews: 39
Age: 10mo ago

Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!

Price: €2.42
Rating: 4.8/5
Reviews: 29
Age: 10mo ago

Wasa Knäckebrot Selection Protein+ 200g

Price: €2.27
Rating: 4.6/5
Reviews: 132
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

32%

Top 20: 76%

Open market

Wasa76%
Vegan Bro SWEETS12%
Miralina3%
Bubs3%
PÄNDY2%
Gum on a mission1%
Open — no brand owns it (6 brands, 4%)

Swedish Candy demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR4.6%Products44Brands12Top 5 Brands95%OOS Rate3.9%Rating4.2★Reviews353Avg BSR#216

Top Swedish Candy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wasa45K/yr +6.6%6.0% conv.
wasa knäckebrot28K/yr -7.2%7.5% conv.
swedish candy28K/yr -28.7%0.8% conv.
schwedische süßigkeiten21K/yr +0.3%0.8% conv.
knäckebrot wasa4K/yr -16.1%12.0% conv.

What reviews say buyers love and hate about Swedish Candy

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Geschmack insgesamt51%

“Sehr yummy”

Geschmack7%

“Guter Geschmack”

Backen7%

“Beste Kekse”

Süße6%

“Besten süßigkeiten die ich bisher gegessen hab”

Qualität insgesamt3%

“Top Qualität”

What buyers complain about

63% of reviews

Geschmack insgesamt18%

“Wenig Geschmack”

Preis-Leistungs-Verhältnis15%

“Ekelhaft und teuer”

Süße6%

“Schmeckt gar nicht wie ohne Zucker”

Geschmack5%

“Pizzageschmack Fehlanzeige”

Lagertemperatur5%

“Kam geschmolzen an, keine Erstattung”

Common Swedish Candy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Swedish Candy 51/100 on Amazon Germany — Worth a look. The niche generates €55K/yr across 44 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved -7.0% over the last 90 days.

Swedish Candy buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße, the themes mined from the niche's reviews. Its return rate is 0.1%.