swedish candy
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Great353.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good€1.75–€29.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.57avg listing price — sweet spot $15–$100
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Market size
Bad€55K€55K/yr · 126K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, swedish candy is a €55K/yr Amazon Germany market (126K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
swedish candy market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €77K–€96K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #216
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 77%
- Out of stock
- 3.9%
- Avg brand age
- 63 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
12 falling
Sellers
56
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
32%
Top 20: 76%
Open market
4%
- Wasa76%
- Vegan Bro SWEETS12%
- Miralina3%
- Bubs3%
- PÄNDY2%
- Gum on a mission1%
- Open — no brand owns it (6 brands, 4%)
Demand
Weekly Amazon search volume, last 15 weeks — -7.0% search growth over the last 90 days.Top swedish candy search terms
- wasa45K/yr
- wasa knäckebrot28K/yr
- swedish candy28K/yr
- schwedische süßigkeiten21K/yr
- knäckebrot wasa4K/yr
Top swedish candy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wasa Knäckebrot Tasty Snacks Cinnamon Rounds 267g
Wasa€2.794.7★221 rev
Wasa Knäckebrot Selection Protein+ 200g
Wasa€2.274.6★132 rev
Vegan Bro SWEETS Big Bag süß - 500g Vegane Fruchtgummis Weingummi Candy Bar - perfekt zum verschenken
Vegan Bro SWEETS€6.993.6★28 rev
Wasa Spezialitäten Knäckebrot Roggen Sauerteig 235g
Wasa€1.804.5★317 rev
Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.384.5★44 rev
Newest
by launch date
Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung
Miralina€9.6085 rev
Wasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.3844 rev
Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.3339 rev
Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.4229 rev
Wasa Knäckebrot Selection Protein+ 200g
Wasa€2.27132 rev
Trending
90-day click momentumWasa Kekse Dark Chocolate 230g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.384.5★
Wasa Kekse Cranberries & Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.334.8★
Wasa Kekse Crunchy Oat Flakes 250g | Biscuits die köstliche Keks-Alternative für Zwischendurch!
Wasa€2.424.8★
Miralina - Halal Süßigkeiten Mix Bunte gemischte Tüte 500g - Halal Süßigkeiten Mix saure Fruchtgummis mit Rindergelatine Gummibärchen Großpackung
Miralina€9.603.8★
Wasa Knäckebrot Tasty Snacks Crisps Roasted Garlic & Sea Salt 190g
Wasa€2.873.7★
What buyers say about swedish candy
What buyers praise and complain about, mined from review topics.What buyers love
“Sehr yummy”
“Guter Geschmack”
“Beste Kekse”
“Besten süßigkeiten die ich bisher gegessen hab”
“Top Qualität”
“Für mich der beste Snack”
“Knackig”
“preis stimmt”
“ideal zum snacken”
“Mein Favorit ist Sour Cola”
What buyers complain about
“Wenig Geschmack”
“Ekelhaft und teuer”
“Schmeckt gar nicht wie ohne Zucker”
“Pizzageschmack Fehlanzeige”
“Kam geschmolzen an, keine Erstattung”
“Sehr trocken, fast nichts drauf”
“Einfach schrecklich”
“Die sauren Produkte sind kaum sauer”
“Zerbröselt”
“ekelhaft”
Common questions
- Is swedish candy profitable to sell on Amazon Germany?
- The niche generates €55K/yr across 44 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the swedish candy niche?
- 12 brands and 56 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in swedish candy?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Süße. The return rate is 0.1%.
- What does it cost to enter the swedish candy niche?
- Listings span €1.75–€29.68; the average listing price is €9.57 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.