sushi reis
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,222.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay€1.11–€27.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€221K€221K/yr · 176K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.23avg listing price — sweet spot $15–$100
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sushi reis is a €221K/yr Amazon Germany market (176K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sushi reis market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- €247K–€329K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 64 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- RICEFIELD48%
- Obento17%
- Bamboo Garden16%
- ITA-SAN14%
- Yume Nishiki3%
- Emma Basic3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -29.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.6×
Top sushi reis search terms
- sushi reis134K/yr
- sushireis17K/yr
- sushi rice12K/yr
- rundkornreis10K/yr
- sushi reis bio3K/yr
Top sushi reis products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g
RICEFIELD€1.364.7★410 rev
Obento Sushi Reis Klebreis für Nori-Rollen und andere japanische Sushi Spezialitäten 1kg (1er Pack)
Obento€3.454.6★3,342 rev
ITA-SAN Sushi Reis Rundkorn 1. Qualität 100% sortenrein schnell und einfach zubereitet vegan halal glutenfrei (1 x 500 g)
ITA-SAN€1.734.6★1,264 rev
Bamboo Garden Sushi-Reis 500g
Bamboo Garden€2.754.4★407 rev
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg
RICEFIELD€2.914.6★384 rev
Newest
by launch date
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 9 07 kg
RICEFIELD€24.6687 rev
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g
RICEFIELD€1.36410 rev
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 1 kg
RICEFIELD€2.91384 rev
Bamboo Garden - Sushi Sesam Mix Ideal für die Zubereitung von Sushi aller Art Hervorragend auch als Topping zahlreicher Gerichte im Müsli oder Porridge 1 x 50 g
Bamboo Garden€1.11747 rev
Emma Basic - Sushi Nori Seetang (40er Blatt) jung und knusprig | hochwertig | leicht getoastet | reich an Protein & Ballaststoffen | wenig gesättigtes Fett
Emma Basic€8.733,636 rev
Trending
90-day click momentumBamboo Garden Sushi-Reis 500g
Bamboo Garden€2.754.4★
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 500 g
RICEFIELD€1.364.7★
Obento Sushi Reis Klebreis für Nori-Rollen und andere japanische Sushi Spezialitäten 1kg (1er Pack)
Obento€3.454.6★
Emma Basic - Sushi Nori Seetang (40er Blatt) jung und knusprig | hochwertig | leicht getoastet | reich an Protein & Ballaststoffen | wenig gesättigtes Fett
Emma Basic€8.734.6★
RICEFIELD Sushi Reis Rundkorn Japonica - 1 x 9 07 kg
RICEFIELD€24.664.6★
What buyers say about sushi reis
What buyers praise and complain about, mined from review topics.What buyers love
“Super Reis”
“Konstante Qualität, ideal für Sushi”
“Geschmackvoll”
“Der Preis ist fair für das, was man bekommt”
“Gut um Sushi darin einzuwickeln”
“Sehr gute, knusprige Seetang-Blätter”
“Die Mischung aus Sesamsamen sorgt für ein ausgewogenes Verhältnis von Textur und Geschmack”
“Nach dem Kochen hat er genau die richtige klebrige Konsistenz, die man für perfektes Sushi braucht,”
“Gut in der Anwendung”
“alles hat wie gewohnt funktioniert”
What buyers complain about
“absolut geschmacklos”
“Fischiger Geruch, wird labbrig”
“Die Reisqualität ist miserabel”
“Fremdmaterial im Reis”
“Sieht erstmal "wenig" aus, aber der Schein trügt”
“Er ist zu alt”
“die Konsistenz etwas zäh, wodurch es nicht ganz leicht zu kauen ist.”
“Spaß hatte man beim zubereiten jedoch nicht wirklich, schade eigentlich”
“knuspert man schnell die ganze Packung weg.”
“Zu fest, zäh, nicht kaubar”
Common questions
- Is sushi reis profitable to sell on Amazon Germany?
- The niche generates €221K/yr across 9 tracked products. 90-day search growth is -29.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the sushi reis niche?
- 6 brands and 16 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in sushi reis?
- Top complaints mined from reviews: Geschmack insgesamt, Geruch, Qualität insgesamt. The return rate is 0.1%.
- When does demand for sushi reis peak?
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sushi reis niche?
- Listings span €1.11–€27.41; the average listing price is €8.23 (sweet spot $15–$100). The average incumbent carries 1,222 reviews — the moat a new listing must climb.