sushi mayo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,245.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€169K€169K/yr · 211K searches
Price range
Okay€2.37–€20.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Avg price
Bad€7.14avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, sushi mayo is a €169K/yr Amazon Germany market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
sushi mayo market data
- Units sold / yr
- 25K–30K
- avg 2,000–2,500/product
- Revenue / yr
- €179K–€214K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Kewpie55%
- Flying Goose31%
- Uni-Eagle9%
- Allgroo5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Top sushi mayo search terms
- kewpie mayonnaise51K/yr
- sriracha mayo42K/yr
- japanische mayonnaise25K/yr
- kewpie17K/yr
- sushi mayo21K/yr
- kewpie mayo10K/yr
- sushi soße10K/yr
- sriracha majo4K/yr
- sushi sauce6K/yr
- chili mayo4K/yr
Top sushi mayo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML
Kewpie€7.494.4★1,414 rev
FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 1 x 200 ml
Flying Goose€2.374.6★2,668 rev
Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei
Kewpie€4.674.4★1,414 rev
Kewpie Mayonnaise 355ml
Kewpie€6.714.5★1,645 rev
FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 2 x 730 ml
Flying Goose€14.674.6★2,668 rev
Newest
by launch date
FLYING GOOSE Sriracha Mayoo Sauce Green Chili pikante Mayonnaise leicht scharf grüne Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml
Flying Goose€5.1725 rev
Allgroo Sushi Mayoo - 1 x 150 ml
Allgroo€3.20131 rev
Kewpie Japanische Mayonnaise - 2400 ml Flasche
Kewpie€20.281,414 rev
FLYING GOOSE Sriracha Spicy Mayoo Sauce extra scharfe Mayonnaise sehr scharf orange Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml
Flying Goose€5.3797 rev
UNI-EAGLE Sriracha Mayo Chili I Cremige Chili-Sauce mit Chilischoten & Knoblauch I Würzige Thai-Sriracha Sauce I Ideal als Dip & Würze I 1 x 740 ml
Uni-Eagle€6.67577 rev
Trending
90-day click momentumKEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML
Kewpie€7.494.4★
Kewpie Japanische Mayonnaise - 2400 ml Flasche
Kewpie€20.284.4★
FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 2 x 730 ml
Flying Goose€14.674.6★
FLYING GOOSE Sriracha Mayoo Sauce Green Chili pikante Mayonnaise leicht scharf grüne Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml
Flying Goose€5.174.6★
UNI-EAGLE Sriracha Mayo Chili I Cremige Chili-Sauce mit Chilischoten & Knoblauch I Würzige Thai-Sriracha Sauce I Ideal als Dip & Würze I 1 x 740 ml
Uni-Eagle€6.674.5★
What buyers say about sushi mayo
What buyers praise and complain about, mined from review topics.What buyers love
“Super, leckere Sauce, top”
“Top Sauce”
“Echt gut scharf”
“Die Konsistenz ist unglaublich cremig”
“Perfekte Mischung aus cremig, würzig und leicht scharf”
“Super Produkt”
“Mache das für viele Gerichte”
“Sehr leckere Sauce”
“Die cremige Konsistenz gefällt mir ebenfalls gut”
“Sie lässt sich super dosieren und der typische Squeeze Bottle Verschluss ist praktisch und sauber”
What buyers complain about
“Extrem ranziger Geschmack”
“Wollte diese (sehr teure)”
“die Aromen treten in den Hintergrund.”
“Also pikant trifft es eindeutig”
“schlechte Inhaltsstoffe”
“Die Mayo hat eine beissende Säuerlichkeit”
“Die hier ist ein wenig bitter”
“leichte Schärfe aber wirklich minimal”
“Für mich ist die Flasche ein wenig zu klein, da ich sie für viele Rezepte als toping nutze wie zum Beispiel Burger Pizza Nudeln”
“Zu salzig”
Common questions
- Is sushi mayo profitable to sell on Amazon Germany?
- The niche generates €169K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the sushi mayo niche?
- 4 brands and 46 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sushi mayo?
- Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for sushi mayo peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the sushi mayo niche?
- Listings span €2.37–€20.28; the average listing price is €7.14 (sweet spot $15–$100). The average incumbent carries 1,245 reviews — the moat a new listing must climb.