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Sushi Mayo

Fail

The top 5 brands take 100% of clicks, so Sushi Mayo is a Fail.

Flapen Score
39
39 / 100
Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46
Market size
€169K/yr211K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
77%top-5 click share · 4 brands · 46 sellers

Flapen Score

Sushi Mayo against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sushi Mayo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sushi Mayo market on Amazon at a glance

Shoppers on Amazon Germany searched for Sushi Mayo 211K times last year and spent an estimated €169K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
211K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
11.2%
Market size, estimated
€169Ka year
Peak month
January1.8× the quietest month
Top search term
kewpie mayonnaise51K searches a year

02 · Price

A sale here is worth €7.14.

Listings sell for €7.14 on average, from €2.37 to €20.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At €7.14 that is €14K to €18K a year per listing.

Average price
€7.14under the $15 to $100 sweet spot
Price range
€2.37–€20.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
€14K–€18K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Saucen & Marinaden. It carries 1,245 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
85%
Out of stock, average day
0.0%
Average rank
#19in Saucen & Marinaden
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,245per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Sushi Mayo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 231%
  • Brand 39%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Sushi Mayo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Sushi Mayo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kewpie mayonnaise51K/yr
  • sriracha mayo42K/yr
  • japanische mayonnaise25K/yr
  • kewpie17K/yr
  • sushi mayo21K/yr
  • kewpie mayo10K/yr
  • sushi soße10K/yr
  • sriracha majo4K/yr
  • sushi sauce6K/yr
  • chili mayo4K/yr

Reviews and returns

What reviews say buyers love and hate about Sushi Mayo

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Geschmack insgesamt”
29%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Extrem ranziger Geschmack”
A buyer, on “Geschmack insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sushi Mayo questions

Answered from the same tracked data.