How competitive is the Sushi Mayo niche on Amazon Germany?

4 brands and 46 sellers compete in Sushi Mayo on Amazon Germany. The top 5 Sushi Mayo products take 77% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sushi Mayo?

Sushi Mayo buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sushi Mayo niche?

Sushi Mayo sells for €7.14 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.37–€20.28. The average incumbent carries 1,245 reviews — the moat a new listing must climb.

Sushi Mayo

brand-locked demand (top 5 brands take 100% of clicks) — Sushi Mayo doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,078 of 1,367 Lebensmittel & Getränke niches · −7 vs the category median of 46

This niche Category average · 1,367 niches

Is Sushi Mayo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sushi Mayo is a €169K/yr Amazon Germany market (211K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 39/100.

Sushi Mayo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.0% over the last 90 days and 11.2% of searches end in a purchase.

€169K

revenue / yr

Units sold / yr30K

Search volume / yr-10.0%211K

Conversion rate11.2%

Avg price€7.14

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 46

Top-5 product click share77%

Open market0%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Top Sushi Mayo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

KEWPIE - Mayonnaise Japanischen Stil - 1 X 500 ML

Price: €7.49
Rating: 4.4/5
Reviews: 1,414
Age: 15y ago

FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 1 x 200 ml

Price: €2.37
Rating: 4.6/5
Reviews: 2,668
Age: 6y ago

Kewpie Mayonnaise Japanisch 355 ml - Cremig & Glutenfrei

Price: €4.67
Rating: 4.4/5
Reviews: 1,414
Age: 15y ago

Kewpie Mayonnaise 355ml

Price: €6.71
Rating: 4.5/5
Reviews: 1,645
Age: 8y ago

FLYING GOOSE Sriracha Mayoo Sauce pikante Mayonnaise leicht scharf orange Kappe Würzsauce aus Thailand vegetarisch 2 x 730 ml

Price: €14.67
Rating: 4.6/5
Reviews: 2,668
Age: 9y ago

Newest

by launch date

FLYING GOOSE Sriracha Mayoo Sauce Green Chili pikante Mayonnaise leicht scharf grüne Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml

Price: €5.17
Rating: 4.6/5
Reviews: 25
Age: 10mo ago

Allgroo Sushi Mayoo - 1 x 150 ml

Price: €3.20
Rating: 4.4/5
Reviews: 131
Age: 1y ago

Kewpie Japanische Mayonnaise - 2400 ml Flasche

Price: €20.28
Rating: 4.4/5
Reviews: 1,414
Age: 2y ago

FLYING GOOSE Sriracha Spicy Mayoo Sauce extra scharfe Mayonnaise sehr scharf orange Kappe Würzsauce aus Thailand vegan glutenfrei 1 x 455 ml

Price: €5.37
Rating: 4.7/5
Reviews: 97
Age: 3y ago

UNI-EAGLE Sriracha Mayo Chili I Cremige Chili-Sauce mit Chilischoten & Knoblauch I Würzige Thai-Sriracha Sauce I Ideal als Dip & Würze I 1 x 740 ml

Price: €6.67
Rating: 4.5/5
Reviews: 577
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Kewpie55%
Flying Goose31%
Uni-Eagle9%
Allgroo5%
Open — no brand owns it (0%)

Sushi Mayo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume211KCVR11.2%Products13Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,245Avg BSR#19

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Top Sushi Mayo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kewpie mayonnaise51K/yr +10.8%13.7% conv.
sriracha mayo42K/yr +5.2%11.9% conv.
japanische mayonnaise25K/yr +7.9%10.3% conv.
kewpie17K/yr -2.5%8.0% conv.
sushi mayo21K/yr -40.8%8.3% conv.
kewpie mayo10K/yr -22.0%10.4% conv.
sushi soße10K/yr -42.1%3.1% conv.
sriracha majo4K/yr +17.9%12.1% conv.
sushi sauce6K/yr -33.0%2.7% conv.
chili mayo4K/yr -23.3%5.4% conv.

What reviews say buyers love and hate about Sushi Mayo

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Geschmack insgesamt50%

“Super, leckere Sauce, top”

Geschmack17%

“Top Sauce”

Würzigkeit11%

“Echt gut scharf”

Textur/Konsistenz – insgesamt3%

“Die Konsistenz ist unglaublich cremig”

Mischung/Verhältnis2%

“Perfekte Mischung aus cremig, würzig und leicht scharf”

What buyers complain about

80% of reviews

Geschmack insgesamt29%

“Extrem ranziger Geschmack”

Preis-Leistungs-Verhältnis17%

“Wollte diese (sehr teure)”

Geschmack14%

“die Aromen treten in den Hintergrund.”

Würzigkeit8%

“Also pikant trifft es eindeutig”

Inhaltsstoffe – insgesamt5%

“schlechte Inhaltsstoffe”

Common Sushi Mayo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sushi Mayo 39/100 on Amazon Germany — Skip it. The niche generates €169K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.