Surströmming
brand-locked demand (top 5 brands take 100% of clicks) — Surströmming doesn't clear our bar today.
Flapen Score
Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46
Is Surströmming profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Surströmming is a €405K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Surströmming: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.9% over the last 90 days and 6.5% of searches end in a purchase.
€405K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 7 products
Top Surströmming products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
- Price
- €16.18
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
- Price
- €18.06
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 1y ago
SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
- Price
- €22.06
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 4y ago
Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk
- Price
- €12.31
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 4y ago
Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose
- Price
- €23.78
- Rating
- 4.2/5
- Reviews
- 2,475
- Age
- 4y ago
Trending
90-day click momentumSURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
- Price
- €22.06
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 4y ago
Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
- Price
- €18.06
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 1y ago
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
- Price
- €16.18
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g
- Price
- €17.04
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago
Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk
- Price
- €12.31
- Rating
- 4.6/5
- Reviews
- 396
- Age
- 4y ago
Newest
by launch dateSurströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
- Price
- €18.06
- Rating
- 3.9/5
- Reviews
- 31
- Age
- 1y ago
Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g
- Price
- €17.04
- Rating
- 4.1/5
- Reviews
- 18
- Age
- 1y ago
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
- Price
- €16.18
- Rating
- 4.2/5
- Reviews
- 157
- Age
- 1y ago
SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
- Price
- €17.95
- Rating
- 4.0/5
- Reviews
- 30
- Age
- 3y ago
Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose
- Price
- €23.78
- Rating
- 4.2/5
- Reviews
- 2,475
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- BUNDLES FOR YOU76%
- Soulgoods12%
- Feinkost Student6%
- WeCommerce6%
Surströmming demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.9×
Top Surströmming search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- surströmming207K/yr
- surströmming original44K/yr
- stinkefisch22K/yr
- sürstrüming14K/yr
- surströmming kaufen22K/yr
- schwedischer stinkefisch8K/yr
- surströming3K/yr
- surstromming3K/yr
- gammelhai3K/yr
- sörströming original4K/yr
What reviews say buyers love and hate about Surströmming
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Schmeckt gut”
“Erwartungen erfüllt”
“Klasse geruch und geschmack”
“Super Qualität”
“das war es wert”
What buyers complain about
87% of reviews“Stinkt echt schlimm”
“Alte Wahre nur noch flüssigkeit in der Dose”
“Das Ganze wirkte qualitativ einfach nur billig und unappetitlich”
“Ich empfehle es nicht – es schmeckt genauso, wie es stinkt”
Surströmming return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Surströmming questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
