Surströmming

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €405K a year.

Searches, last 12 months

340K

Growth, 90 days vs prior 90

-20.9%

Conversion, latest week

6.5%

Market size, estimated

€405Ka year

Peak month

December2.9× the quietest month

Top search term

surströmming207K searches a year

Listings sell for €18.20 on average, from €12.31 to €23.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €18.20 that is €14K to €18K a year per listing.

Average price

€18.20inside the $15 to $100 sweet spot

Price range

€12.31–€23.78

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

750–1,000

Revenue per listing a year

€14K–€18K

Returns

0.0%of orders · Amazon Germany median 1.1%

43% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #290 within Geschenkkörbe & Feinkostgeschenke. It carries 449 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings

43%

Prime listings

14%

Out of stock, average day

6.4%

Average rank

#290in Geschenkkörbe & Feinkostgeschenke

Average rating

4.14 starsAmazon Germany average 4.37 stars

Average reviews

449per listing

Listings tracked

7

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months