surströmming
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great€18.20avg listing price — sweet spot $15–$100
Review moat
Great449.14avg incumbent reviews — the moat a new listing must climb
Price range
Great€12.31–€23.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Good€405K€405K/yr · 340K searches
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, surströmming is a €405K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
surströmming market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- €273K–€364K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #290
- Page quality
- 0%
- Prime
- 14%
- Sponsored
- 43%
- Out of stock
- 6.4%
- Avg brand age
- 56 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- BUNDLES FOR YOU76%
- Soulgoods12%
- Feinkost Student6%
- WeCommerce6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top surströmming search terms
- surströmming207K/yr
- surströmming original44K/yr
- stinkefisch22K/yr
- sürstrüming14K/yr
- surströmming kaufen22K/yr
- schwedischer stinkefisch8K/yr
- surströming3K/yr
- surstromming3K/yr
- gammelhai3K/yr
- sörströming original4K/yr
Top surströmming products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
BUNDLES FOR YOU€16.184.2★157 rev
Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
BUNDLES FOR YOU€18.063.9★31 rev
SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
Soulgoods€22.064.0★37 rev
Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk
Feinkost Student€12.314.6★396 rev
Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose
WeCommerce€23.784.2★2,475 rev
Newest
by launch dateSurströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
BUNDLES FOR YOU€18.0631 rev
Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g
BUNDLES FOR YOU€17.0418 rev
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
BUNDLES FOR YOU€16.18157 rev
SURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
Soulgoods€17.9530 rev
Surströmming Röda Ulven Original (fermentierte Heringe) - 400g/300g Fisch Stift Dose
WeCommerce€23.782,475 rev
Trending
90-day click momentumSURSTRÖMMING HERING | GEKÜHLT GELAGERT & VERSENDET | RÖDA ULVEN 300G DOSE | FERMENTIERTER FISCH AUS SCHWEDEN
Soulgoods€22.064.0★
Surströmming Original inkl. 1x Würfelspiel und 1x Würfel - CHALLENGE Schwedischer Stinkefisch + Sürstrüming Fish Mutprobe aus Schweden Kult-Stinkefisch 400/300g
BUNDLES FOR YOU€18.063.9★
Surströmming - Das ORIGINAL Röda Ulven - Schwedische Spezialität in der Dose inkl. Rezept-Guide - Sürstrüming Fish 400g/300g
BUNDLES FOR YOU€16.184.2★
Surströmming Original inkl. 2x Überlebender-Abzeichen - Schwedischer Stinkefisch in der Dose - Sürstrüming Fish 400g/300g
BUNDLES FOR YOU€17.044.1★
Feinkost Student Frittierter Kamel Penis aus der Dose Scherzarktikel Lustige Geschenkidee Party-Brüller Spaßgeschenk Halloween Geburtstagsgeschenk
Feinkost Student€12.314.6★
What buyers say about surströmming
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt gut”
“Erwartungen erfüllt”
“Klasse geruch und geschmack”
“Super Qualität”
“das war es wert”
What buyers complain about
“Stinkt echt schlimm”
“Alte Wahre nur noch flüssigkeit in der Dose”
“Das Ganze wirkte qualitativ einfach nur billig und unappetitlich”
“Ich empfehle es nicht – es schmeckt genauso, wie es stinkt”
Top return reasons
Common questions
- Is surströmming profitable to sell on Amazon Germany?
- The niche generates €405K/yr across 7 tracked products. 90-day search growth is -20.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the surströmming niche?
- 4 brands and 6 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in surströmming?
- Top complaints mined from reviews: Geruch, Verdünnt/wässrig, Qualität insgesamt. The return rate is 0.0%.
- When does demand for surströmming peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the surströmming niche?
- Listings span €12.31–€23.78; the average listing price is €18.20 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.