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Suppe

Fail

The top 5 brands take 100% of clicks, so Suppe is a Fail.

Flapen Score
42
42 / 100
Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Market size
€96K/yr267K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
53%top-5 click share · 4 brands · 25 sellers

Flapen Score

Suppe against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Suppe is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Suppe market on Amazon at a glance

Shoppers on Amazon Germany searched for Suppe 267K times last year and spent an estimated €96K. All 4 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 267K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €96K a year.

Searches, last 12 months
267K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
8.0%
Market size, estimated
€96Ka year
Peak month
January1.8× the quietest month
Top search term
erasco73K searches a year

02 · Price

A sale here is worth €4.49.

Listings sell for €4.49 on average, from €1.59 to €14.66. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €4.49 that is €9K to €11K a year per listing.

Average price
€4.49under the $15 to $100 sweet spot
Price range
€1.59–€14.66
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
€9K–€11K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Fertiggerichte. It carries 883 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#105in Fertiggerichte
Average rating
4.23 starsAmazon Germany average 4.37 stars
Average reviews
883per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Suppe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

25

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

0%

  • Brand 185%
  • Brand 210%
  • Brand 34%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Suppe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.8×

Search terms

Top Suppe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • erasco73K/yr
  • erasco dosen 800g46K/yr
  • eintopf30K/yr
  • suppenkonserven & eintopfkonserven19K/yr
  • erasco fertiggerichte20K/yr
  • dosensuppen19K/yr
  • erasco dosen 400g16K/yr
  • eintopf konserven 800g13K/yr
  • dosensuppe10K/yr
  • erasco suppen10K/yr

Reviews and returns

What reviews say buyers love and hate about Suppe

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geschmack insgesamt”
26%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Schmeckt überhaupt nicht”
A buyer, on “Geschmack insgesamt”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Suppe questions

Answered from the same tracked data.