Is Stullenwürzer profitable to sell on Amazon Germany?

Flapen scores Stullenwürzer 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €176K a year across 34 tracked products. Search demand grew -26.8% in the last 90 days.

How competitive is the Stullenwürzer niche on Amazon Germany?

7 brands and 17 sellers compete in Stullenwürzer on Amazon Germany. The top 5 Stullenwürzer products take 42% of clicks, and the top 5 brands take 98%.

What do buyers complain about in Stullenwürzer?

Stullenwürzer buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Geschmack insgesamt, and Salzgehalt. An estimated 0.1% of orders come back.

When does demand for Stullenwürzer peak?

Search demand for Stullenwürzer on Amazon Germany peaks in Nov–Dec, and the busiest month runs 3.8× the quietest.

What does it cost to enter the Stullenwürzer niche?

Stullenwürzer sells for €11.27 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.61 to €51.98. The average product has 363 reviews, the count a new listing must catch up to.

Stullenwürzer

Fail

The top 5 brands take 98% of clicks, so Stullenwürzer is a Fail.

Flapen Score: 45
45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size: €176K/yr551K searches / yr
90-day growth: -26.8%search demand this quarter
Competition: 42%top-5 click share · 7 brands · 17 sellers

Flapen Score

Stullenwürzer against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Stullenwürzer is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Stullenwürzer market on Amazon at a glance

Shoppers on Amazon Germany searched for Stullenwürzer 551K times last year and spent an estimated €176K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 551K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €176K a year.

Searches, last 12 months: 551K
Growth, 90 days vs prior 90: -26.8%
Conversion, latest week: 2.8%
Market size, estimated: €176Ka year
Peak month: December3.8× the quietest month
Top search term: just spices gewürze120K searches a year

02 · Price

A sale here is worth €11.27.

Listings sell for €11.27 on average, from €3.61 to €51.98. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At €11.27 that is €8K to €11K a year per listing.

Average price: €11.27under the $15 to $100 sweet spot
Price range: €3.61–€51.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 30K–40K
Units per listing a year: 750–1,000
Revenue per listing a year: €8K–€11K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #52 within Geschenkkörbe & Feinkostgeschenke. It carries 363 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 4.7%
Average rank: #52in Geschenkkörbe & Feinkostgeschenke
Average rating: 4.61 starsAmazon Germany average 4.37 stars
Average reviews: 363per listing
Listings tracked: 34

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Stullenwürzer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Brand 187%
Brand 25%
Brand 33%
Brand 42%
Brand 52%
Brand 61%
Open — no brand owns it (1 brand, 1%)

Demand

Stullenwürzer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Stullenwürzer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

just spices gewürze120K/yr +69.4%4.0% conv.
just spices241K/yr -66.5%3.4% conv.
henssler gewürze53K/yr -41.2%0.3% conv.
more spices22K/yr -24.3%1.6% conv.
spice19K/yr -12.8%0.0% conv.
stullengewürz22K/yr -34.9%7.2% conv.
stullen spice10K/yr -13.8%16.8% conv.
just spice9K/yr -8.2%4.0% conv.
hensslers gewürze10K/yr -33.2%0.2% conv.
gewürze just spices9K/yr -40.7%3.2% conv.

Reviews and returns

What reviews say buyers love and hate about Stullenwürzer

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”

30%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.1%of orders come back

“Fazit teuer”

A buyer, on “Preis-Leistungs-Verhältnis”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Stullenwürzer questions

Answered from the same tracked data.

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