Is stullenwürzer profitable to sell on Amazon Germany?

The niche generates €176K/yr across 34 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (45/100).

How competitive is the stullenwürzer niche?

7 brands and 17 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in stullenwürzer?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Salzgehalt. The return rate is 0.1%.

When does demand for stullenwürzer peak?

Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.

What does it cost to enter the stullenwürzer niche?

Listings span €3.61–€51.98; the average listing price is €11.27 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

stullenwürzer

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great363.38

avg incumbent reviews — the moat a new listing must climb

Price range

Great€3.61–€51.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€11.27

avg listing price — sweet spot $15–$100

Market size

Okay€176K

€176K/yr · 551K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-26.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, stullenwürzer is a €176K/yr Amazon Germany market (551K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

stullenwürzer market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: €338K–€451K; units × avg price
Conversion rate: 2.8%
Avg BSR: #52
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.7%
Avg brand age: 59 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

42%

Top 20: 85%

Open market

Just Spices87%
MORE NUTRITION5%
Graft3%
Ostmann2%
POTLUCK Gewürzfreunde2%
HENSSLERS1%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Open Trend

Top stullenwürzer search terms

just spices gewürze120K/yr +69.4%4.0% conv.
just spices241K/yr -66.5%3.4% conv.
henssler gewürze53K/yr -41.2%0.3% conv.
more spices22K/yr -24.3%1.6% conv.
spice19K/yr -12.8%0.0% conv.
stullengewürz22K/yr -34.9%7.2% conv.
stullen spice10K/yr -13.8%16.8% conv.
just spice9K/yr -8.2%4.0% conv.
hensslers gewürze10K/yr -33.2%0.2% conv.
gewürze just spices9K/yr -40.7%3.2% conv.

All search terms

Top stullenwürzer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Just Spices Favoriten Gewürzbox 4 vielseitige Gewürzmixe

Just Spices€16.084.8★80 rev

Just Spices Allrounder Gewürzbox I 8 vielseitige Gewürzmixe I In hochwertiger Holzbox verschenken I Gewürzbox

Just Spices€31.614.7★1,991 rev

Just Spices Avocado Topping I Knuspriges Finish für jedes Avocado-Gericht mit Sesam I Gewürzdose 60 g

Just Spices€5.174.7★1,137 rev

Just Spices Ofengemüse Gewürzmix I Hiermit hättest Du Gemüse schon als Kind geliebt I Gewürzdose 50 g

Just Spices€4.204.7★178 rev

Just Spices Stullen Spice I Würze belegte Brote mit 13 leckeren Zutaten in einem Gewürzmix I Gewürzdose 50 g

Just Spices€4.444.6★586 rev

Newest

by launch date

Just Spices Von Herzen Geschenkbox I Geschenkset mit 3 Gewürzdosen I Für Hobbyköche gemeinsame Kochabende Valentinstag

Just Spices€14.19170 rev

1y ago

Just Spices Einzug Geschenkbox I Geschenkset mit 2 Gewürzdosen I Statt Salz & Brot I Geschenk für Einweihung Richtfest und Umzug

Just Spices€10.59170 rev

1y ago

Just Spices Airfryer Geschenkbox I Geschenkset mit 4 Gewürzdosen I Damit alles aus der Heißluftfritteuse noch leckerer wird

Just Spices€19.21170 rev

1y ago

Just Spices Umami Allrounder I Soßen Fleisch Gemüse & mehr herzhaft würzen I Gewürzdose 55 g

Just Spices€5.50289 rev

1y ago

Just Spices Knoblauch Petersilien Mix I Gewürzmix für alle Gerichte Küchen & Rezepte I Gewürzdose 50 g

Just Spices€5.5366 rev

1y ago

What buyers say about stullenwürzer

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt33%

“Bestes Gewürz”

Würzigkeit18%

“Just spices beste Qualität”

Geschmack11%

“Super Geschmack”

Mischung/Verhältnis7%

“Die Gewürzmischung ist optimal zusammengestellt als Topping für Avocados”

Qualität insgesamt6%

“Sehr gut gemachtes Produkt”

Backen5%

“Bestes Topping”

Gesamtgröße3%

“Passt”

beworben Vs Tatsächliches Produkt2%

“Er hält, was er verspricht”

Ernährungs Gehalt2%

“Super Produkt um das Essen aufzubessern”

Geschenk Zweck2%

“schöne Geschenkbox”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“Fazit teuer”

Geschmack insgesamt12%

“Geschmacksfrage”

Salzgehalt8%

“Salz”

Geschmack7%

“Geschmacksfrage”

Würzigkeit6%

“Etwas spicy”

Brock/Klump/Sammlung4%

“Zu große Stückchen”

Nicht nachhaltiges Design3%

“Schade, nur dass sich das Design geändert hat”

Feucht/Trocken2%

“Die billige Verpackung hält natürlicher Feuchtigkeit nicht stand”

Qualität insgesamt2%

“Schlechtes MHD”

Geruch1%

“Schon beim Öffnen der Dose kommt kaum Geruch entgegen”

Top return reasons

Gesamtgröße75%

Funktionalität insgesamt25%

Common questions

Is stullenwürzer profitable to sell on Amazon Germany?: The niche generates €176K/yr across 34 tracked products. 90-day search growth is -26.8%. Flapen's verdict: Skip it (45/100).
How competitive is the stullenwürzer niche?: 7 brands and 17 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in stullenwürzer?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geschmack insgesamt, Salzgehalt. The return rate is 0.1%.
When does demand for stullenwürzer peak?: Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
What does it cost to enter the stullenwürzer niche?: Listings span €3.61–€51.98; the average listing price is €11.27 (sweet spot $15–$100). The average incumbent carries 363 reviews — the moat a new listing must climb.

stullenwürzer

stullenwürzer market data

Competition & brand share

Demand & seasonality

Top stullenwürzer search terms

Top stullenwürzer products on Amazon

Top sellers

Newest

Trending

What buyers say about stullenwürzer

What buyers love

What buyers complain about

Top return reasons

Common questions

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