stroopwafels
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible87.86avg incumbent reviews — the moat a new listing must climb
Avg price
Great€16.67avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good€1.62–€33.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad€61K€61K/yr · 68K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, stroopwafels is a €61K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
stroopwafels market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- €50K–€67K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #429
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 50%
- Out of stock
- 11.8%
- Avg brand age
- 60 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Daelmans81%
- Jumbo6%
- Gwoon5%
- Imkergut4%
- AH2%
- Alnatura1%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 33 weeks — -0.1% search growth over the last 90 days.Top stroopwafels search terms
- stroopwafels33K/yr
- stroopwafel9K/yr
- honigwaffeln6K/yr
- holländische spezialitäten7K/yr
- stroopwafels aus holland10K/yr
- holländische waffeln3K/yr
Top stroopwafels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Daelmans Stroopwafels 36 Einzeln Verpackt (Durchmesser 9 cm) Niederländische Karamellwaffeln Klassischer Kaffee-Snack
Daelmans€18.674.6★461 rev
Daelmans Stroopwafels Clipbeutel 10 Waffeln 290 g Durchmesser 8 cm Niederländische Karamellwaffeln Klassischer Kaffee-Snack
Daelmans€8.734.0★103 rev
Daelmans Stroopwafels Sechseck-Verpackung 690 g mit 24 Karamellwaffeln (Durchmesser 8 cm)
Daelmans€14.084.4★192 rev
Daelmans Stroopwafels Geschenk-Dose 8 Niederländische Karamellwaffeln (230 g) Klassischer Kaffee-Snack
Daelmans€9.724.2★57 rev
Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)
Jumbo€16.654.6★5 rev
Newest
by launch date
Daelmans Mini Stroopwafels mit Karamell 200 Waffeln (Durchmesser 4 5 cm)
Daelmans€27.842 rev
Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)
Jumbo€16.655 rev
Daelmans Stroopwafels Hexagon-Box 72 Waffeln (9x8) 2.100 g Niederländische Karamellwaffeln Klassischer Kaffee-Snack
Daelmans€32.93192 rev
1x Gwoon Mini Stroopwafels 300g I Stroopwaffeln aus den Niederlanden I holländische Kekse I Stroop I Karamell
Gwoon€8.1921 rev
Daelmans Stroopwafels - Karamellwaffeln in Delfter Blauer Blechdose - 330 g pro Dose - Authentische Holländische Karamellwaffel - Stroopwaffeln
Daelmans€10.0956 rev
Trending
90-day click momentum
Daelmans Mini Stroopwafels Niederländisch mit Honig 200 Waffeln
Daelmans€29.374.4★
Daelmans Mini Stroopwafels mit Karamell 200 Waffeln (Durchmesser 4 5 cm)
Daelmans€27.845.0★
Daelmans Stroopwafels Hexagon-Box 72 Waffeln (9x8) 2.100 g Niederländische Karamellwaffeln Klassischer Kaffee-Snack
Daelmans€32.934.4★
Daelmans Stroopwafels Clipbeutel 10 Waffeln 290 g Durchmesser 8 cm Niederländische Karamellwaffeln Klassischer Kaffee-Snack
Daelmans€8.734.0★
Daelmans Stroopwafels Sechseck-Verpackung 690 g mit 24 Karamellwaffeln (Durchmesser 8 cm)
Daelmans€14.084.4★
What buyers say about stroopwafels
What buyers praise and complain about, mined from review topics.What buyers love
“Super lecker”
“Knusprig mit leichte Bissfertigkeit,”
“Immer sehr frisch”
“Sehr gutes Gebäck”
“Leckere Snack Packs”
“milde süß durch Honig,”
“Super Konsistenz und Geschmack”
“Gute Qualität”
What buyers complain about
“Könnte billiger sein”
“Ok. Die Kekse haben nicht frisch geschmeckt habe den Verkäufer angeschrieben”
“Pünktlich geliefert; schmecken so wie sie sollen; leider waren alle 3 Verpackungen mehr oder weniger angeschlagen, somit waren viele Waffeln am Rand angebrochen”
“Leider für einige meiner Tassen nocvch nicht groß genug, das liegt aberr nicht am Produkt”
“Kleine Dose mit nicht so süßen Waffeln”
“Wenn sie dann nicht knusprig ankommen wars das”
Common questions
- Is stroopwafels profitable to sell on Amazon Germany?
- The niche generates €61K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the stroopwafels niche?
- 6 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in stroopwafels?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt, Pulverisiert/zerbröselt. The return rate is 0.1%.
- What does it cost to enter the stroopwafels niche?
- Listings span €1.62–€33.71; the average listing price is €16.67 (sweet spot $15–$100). The average incumbent carries 88 reviews — the moat a new listing must climb.