How competitive is the Stroopwafels niche on Amazon Germany?

6 brands and 16 sellers compete in Stroopwafels on Amazon Germany. The top 5 Stroopwafels products take 71% of clicks and its top 5 brands hold 99% of demand.

What does it cost to enter the Stroopwafels niche?

Stroopwafels sells for €16.67 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €1.62–€33.71. The average incumbent carries 88 reviews — the moat a new listing must climb.

Stroopwafels

brand-locked demand (top 5 brands take 99% of clicks) — Stroopwafels doesn't clear our bar today.

Flapen Score

Skip it

Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46

This niche Category average · 1,367 niches

Is Stroopwafels profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stroopwafels is a €61K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 45/100.

Stroopwafels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 5.4% of searches end in a purchase.

€61K

revenue / yr

Units sold / yr4K

Search volume / yr-0.1%68K

Conversion rate5.4%

Avg price€16.67

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 16

Top-5 product click share71%

Open market1%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Top Stroopwafels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Daelmans Stroopwafels 36 Einzeln Verpackt (Durchmesser 9 cm) Niederländische Karamellwaffeln Klassischer Kaffee-Snack

Price: €18.67
Rating: 4.6/5
Reviews: 461
Age: 14y ago

Daelmans Stroopwafels Clipbeutel 10 Waffeln 290 g Durchmesser 8 cm Niederländische Karamellwaffeln Klassischer Kaffee-Snack

Price: €8.73
Rating: 4.0/5
Reviews: 103
Age: 11y ago

Daelmans Stroopwafels Sechseck-Verpackung 690 g mit 24 Karamellwaffeln (Durchmesser 8 cm)

Price: €14.08
Rating: 4.4/5
Reviews: 192
Age: 3y ago

Daelmans Stroopwafels Geschenk-Dose 8 Niederländische Karamellwaffeln (230 g) Klassischer Kaffee-Snack

Price: €9.72
Rating: 4.2/5
Reviews: 57
Age: 3y ago

Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)

Price: €16.65
Rating: 4.6/5
Reviews: 5
Age: 10mo ago

Newest

by launch date

Daelmans Mini Stroopwafels mit Karamell 200 Waffeln (Durchmesser 4 5 cm)

Price: €27.84
Rating: 5.0/5
Reviews: 2
Age: 9mo ago

Bakker Joop Stroopwafels Multipack 3x 378g (Gesamtgewicht 1.134g)

Price: €16.65
Rating: 4.6/5
Reviews: 5
Age: 10mo ago

Daelmans Stroopwafels Hexagon-Box 72 Waffeln (9x8) 2.100 g Niederländische Karamellwaffeln Klassischer Kaffee-Snack

Price: €32.93
Rating: 4.4/5
Reviews: 192
Age: 11mo ago

1x Gwoon Mini Stroopwafels 300g I Stroopwaffeln aus den Niederlanden I holländische Kekse I Stroop I Karamell

Price: €8.19
Rating: 3.9/5
Reviews: 21
Age: 1y ago

Daelmans Stroopwafels - Karamellwaffeln in Delfter Blauer Blechdose - 330 g pro Dose - Authentische Holländische Karamellwaffel - Stroopwaffeln

Price: €10.09
Rating: 4.1/5
Reviews: 56
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Daelmans81%
Jumbo6%
Gwoon5%
Imkergut4%
AH2%
Alnatura1%
Open — no brand owns it (0%)

Stroopwafels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR5.4%Products14Brands6Top 5 Brands99%OOS Rate11.8%Rating4.3★Reviews88Avg BSR#429

Top Stroopwafels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stroopwafels33K/yr +10.1%2.8% conv.
stroopwafel9K/yr +3.5%1.3% conv.
honigwaffeln6K/yr -1.7%2.0% conv.
holländische spezialitäten7K/yr +4.2%0.6% conv.
stroopwafels aus holland10K/yr -51.6%3.7% conv.
holländische waffeln3K/yr +13.5%2.2% conv.

What reviews say buyers love and hate about Stroopwafels

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Geschmack insgesamt48%

“Super lecker”

Knusprigkeit16%

“Knusprig mit leichte Bissfertigkeit,”

Frische6%

“Immer sehr frisch”

Backen6%

“Sehr gutes Gebäck”

Geschmack5%

“Leckere Snack Packs”

What buyers complain about

69% of reviews

Preis-Leistungs-Verhältnis29%

“Könnte billiger sein”

Abgestanden/verfault/verwöhnt14%

“Ok. Die Kekse haben nicht frisch geschmeckt habe den Verkäufer angeschrieben”

Pulverisiert/zerbröselt7%

“Pünktlich geliefert; schmecken so wie sie sollen; leider waren alle 3 Verpackungen mehr oder weniger angeschlagen, somit waren viele Waffeln am Rand angebrochen”

Gesamtgröße7%

“Leider für einige meiner Tassen nocvch nicht groß genug, das liegt aberr nicht am Produkt”

Süße7%

“Kleine Dose mit nicht so süßen Waffeln”

Common Stroopwafels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stroopwafels 45/100 on Amazon Germany — Skip it. The niche generates €61K/yr across 14 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -0.1% over the last 90 days.

Stroopwafels buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Abgestanden/verfault/verwöhnt, Pulverisiert/zerbröselt, the themes mined from the niche's reviews. Its return rate is 0.1%.