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Stranger Things

Maybe

An estimated 0.6% of orders come back. But demand is soft, at -79.0% this quarter, so Stranger Things is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€513K/yr4.9M searches / yr
90-day growth
-79.0%search demand this quarter
Competition
45%top-5 click share · 19 brands · 154 sellers

Flapen Score

Stranger Things against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Stranger Things is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things market on Amazon at a glance

Shoppers on Amazon Germany searched for Stranger Things 4.9M times last year and spent an estimated €513K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 4.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -79.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €513K a year.

Searches, last 12 months
4.9M
Growth, 90 days vs prior 90
-79.0%
Conversion, latest week
0.6%
Market size, estimated
€513Ka year
Peak month
January12.2× the quietest month
Top search term
stranger things3.0M searches a year

02 · Price

A sale here is worth €16.68.

Listings sell for €16.68 on average, from €1.82 to €36.48. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At €16.68 that is €4K to €8K a year per listing.

Average price
€16.68inside the $15 to $100 sweet spot
Price range
€1.82–€36.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #949 within Süßigkeiten & Knabbereien. It carries 478 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
87%
Out of stock, average day
16.2%
Average rank
#949in Süßigkeiten & Knabbereien
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
478per listing
Listings tracked
38

04 · Newcomers

5 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
5Amazon's first-year sales bar
Average brand age
31 months

Products

Top Stranger Things products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

154

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

21%

  • Brand 141%
  • Brand 215%
  • Brand 38%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Stranger Things search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350K250KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×

Search terms

Top Stranger Things search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things3.0M/yr
  • stranger things funko pop475K/yr
  • stranger things merch537K/yr
  • funko pop stranger things342K/yr
  • stranger117K/yr
  • stranger things figuren101K/yr
  • stranger things deko48K/yr
  • stranger things merchandise40K/yr
  • stranger things fanartikel44K/yr
  • funko stranger things22K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
13%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“Für dieses Geld echt traurig”
A buyer, on “Preis-Leistungs-Verhältnis”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things questions

Answered from the same tracked data.