Stollen
soft demand (-73.1% this quarter) — Stollen doesn't clear our bar today.
Flapen Score
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Is Stollen profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Stollen is a €220K/yr Amazon Germany market (245K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Stollen: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -73.1% over the last 90 days and 5.3% of searches end in a purchase.
€220K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 19 products
Top Stollen products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago
Dr. Quendt Christstollen Dresdner Stollen mit rosinen Original 2 x 1 kg.
- Price
- €23.16
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 6y ago
Dr. Quendt Dresdner Christstollen Menge:1000g
- Price
- €13.17
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 10y ago
JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
- Price
- €27.96
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 3y ago
Christstollen echter Dresdner 1000g ++DDR Traditionsprodukt und Ossi Kultprodukt
- Price
- €14.68
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 9y ago
Trending
90-day click momentum
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
- Price
- €23.47
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
- Price
- €23.74
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
- Price
- €27.96
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 3y ago
adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €12.07
- Rating
- 4.3/5
- Reviews
- 2,150
- Age
- 1mo ago
Newest
by launch dateadidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago
adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €12.07
- Rating
- 4.3/5
- Reviews
- 2,150
- Age
- 1mo ago
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
- Price
- €23.74
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
- Price
- €23.47
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago
Niederegger | Mini-Marzipan-Stollen | 1x 80g | Erlesene Gebäckspezialität veredelt mit saftigem Marzipan | Stollengenuss perfekt für Zwischendurch
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Dr. Quendt59%
- adidas22%
- JABASIC7%
- Niederegger5%
- Emil Reimann3%
- Agnueuty3%
- Open — no brand owns it (2 brands, 3%)
Stollen demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 54.0×
Top Stollen search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- stollen86K/yr
- christstollen33K/yr
- dresdner stollen37K/yr
- christstollen dresdner11K/yr
- stolle5K/yr
- dresdner christstollen12K/yr
- marzipanstollen10K/yr
- dresdner stollen original12K/yr
- weihnachtsstollen7K/yr
- marzipan stollen5K/yr
What reviews say buyers love and hate about Stollen
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Schmeckt”
“super qualität”
“aromatisch”
“bestes Angebot von allen”
“Wie bestellt”
What buyers complain about
87% of reviews“Staubtrocken”
“Keine SCHOKI drin”
“im Puderzucker fast ertränkt.”
“etwas zu Teuer”
“Geschmack ist künstlich”
Stollen return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
1%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Stollen questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
