stollen
Skip itSoft demand (-73.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great€16.88avg listing price — sweet spot $15–$100
Review moat
Good618.63avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€2.83–€27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€220K€220K/yr · 245K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-73.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, stollen is a €220K/yr Amazon Germany market (245K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
stollen market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €253K–€338K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 32%
- Out of stock
- 60.0%
- Avg brand age
- 65 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- Dr. Quendt59%
- adidas22%
- JABASIC7%
- Niederegger5%
- Emil Reimann3%
- Agnueuty3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -73.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 54.0×
Top stollen search terms
- stollen86K/yr
- christstollen33K/yr
- dresdner stollen37K/yr
- christstollen dresdner11K/yr
- stolle5K/yr
- dresdner christstollen12K/yr
- marzipanstollen10K/yr
- dresdner stollen original12K/yr
- weihnachtsstollen7K/yr
- marzipan stollen5K/yr
Top stollen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
adidas€10.494.6★764 rev
Dr. Quendt Christstollen Dresdner Stollen mit rosinen Original 2 x 1 kg.
Dr. Quendt€23.164.6★471 rev
Dr. Quendt Dresdner Christstollen Menge:1000g
Dr. Quendt€13.174.5★1,077 rev
JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
JABASIC€27.964.5★1,034 rev
Christstollen echter Dresdner 1000g ++DDR Traditionsprodukt und Ossi Kultprodukt
Dr. Quendt€14.684.6★339 rev
Newest
by launch dateadidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
adidas€10.49764 rev
adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
adidas€12.072,150 rev
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
Agnueuty€23.7438 rev
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
Agnueuty€23.4738 rev
Niederegger | Mini-Marzipan-Stollen | 1x 80g | Erlesene Gebäckspezialität veredelt mit saftigem Marzipan | Stollengenuss perfekt für Zwischendurch
Niederegger€2.8328 rev
Trending
90-day click momentumAgnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
Agnueuty€23.474.1★
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
adidas€10.494.6★
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
Agnueuty€23.744.1★
JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
JABASIC€27.964.5★
adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
adidas€12.074.3★
What buyers say about stollen
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“super qualität”
“aromatisch”
“bestes Angebot von allen”
“Wie bestellt”
“Tolles Weihnachtsgeschenk”
“bester Stollen, fruchtig, saftig”
“Man kann ihn essen”
“alles bestens verlaufen gerne wieder”
“Bester Chriatstollen, super saftig und hält sich sehr lang”
What buyers complain about
“Staubtrocken”
“Keine SCHOKI drin”
“im Puderzucker fast ertränkt.”
“etwas zu Teuer”
“Geschmack ist künstlich”
“Sehr hart”
“Also es war einfach deutlich zu erleben, dass der Stollen schon recht alt ist”
“sehr schwer zu verdauen.”
Top return reasons
Common questions
- Is stollen profitable to sell on Amazon Germany?
- The niche generates €220K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -73.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the stollen niche?
- 8 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in stollen?
- Top complaints mined from reviews: Feucht/Trocken, Inhaltsstoffe – insgesamt, Pulverisiert/zerbröselt. The return rate is 0.3%.
- When does demand for stollen peak?
- Demand peaks in Nov–Dec; the busiest month runs 54.0× the quietest.
- What does it cost to enter the stollen niche?
- Listings span €2.83–€27.96; the average listing price is €16.88 (sweet spot $15–$100). The average incumbent carries 619 reviews — the moat a new listing must climb.