- Flapen Score
- 43 / 100Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 4643
- Market size
- €220K/yr245K searches / yr
- 90-day growth
- -73.1%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 40 sellers
Flapen Score
Stollen against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Stollen is stronger. Inside it, weaker.
Market
The Stollen market on Amazon at a glance
Shoppers on Amazon Germany searched for Stollen 245K times last year and spent an estimated €220K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -73.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €220K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -73.1%
- Conversion, latest week
- 5.3%
- Market size, estimated
- €220Ka year
- Peak month
- December54.0× the quietest month
- Top search term
- stollen86K searches a year
02 · Price
A sale here is worth €16.88.
Listings sell for €16.88 on average, from €2.83 to €27.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €16.88 that is €4K to €8K a year per listing.
- Average price
- €16.88inside the $15 to $100 sweet spot
- Price range
- €2.83–€27.96
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €4K–€8K
- Returns
- 0.3%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
32% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 60.0% of listings are out of stock. The average listing ranks #203 within Brot & Backwaren. It carries 619 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 32%
- Prime listings
- 58%
- Out of stock, average day
- 60.0%
- Average rank
- #203in Brot & Backwaren
- Average rating
- 4.44 starsAmazon Germany average 4.37 stars
- Average reviews
- 619per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Stollen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago

Dr. Quendt Christstollen Dresdner Stollen mit rosinen Original 2 x 1 kg.
- Price
- €23.16
- Rating
- 4.6/5
- Reviews
- 471
- Age
- 6y ago

Dr. Quendt Dresdner Christstollen Menge:1000g
- Price
- €13.17
- Rating
- 4.5/5
- Reviews
- 1,077
- Age
- 10y ago

JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
- Price
- €27.96
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 3y ago

Christstollen echter Dresdner 1000g ++DDR Traditionsprodukt und Ossi Kultprodukt
- Price
- €14.68
- Rating
- 4.6/5
- Reviews
- 339
- Age
- 9y ago
Trending
estimated 90-day click momentum
Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
- Price
- €23.47
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago

Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
- Price
- €23.74
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

JABASIC Jungen Mädchen Stollen Fußballschuhe Kinder Outdoor Firm Ground Fußballschuhe (33EU Orange/Blau)
- Price
- €27.96
- Rating
- 4.5/5
- Reviews
- 1,034
- Age
- 3y ago

adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €12.07
- Rating
- 4.3/5
- Reviews
- 2,150
- Age
- 1mo ago
Newest
by launch date
adidas Unisex Conical Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €10.49
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 1mo ago

adidas Unisex Tpu Football Studs Threaded Rods And Studs Multicolor One Size
- Price
- €12.07
- Rating
- 4.3/5
- Reviews
- 2,150
- Age
- 1mo ago

Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU29
- Price
- €23.74
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Agnueuty Fußballschuhe mit Stollen für Jungen Mädchen Athletics Football Schuhe Laceless Leichtathletik Trainingsschuhe Unisex Kinder Gold EU30
- Price
- €23.47
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Niederegger | Mini-Marzipan-Stollen | 1x 80g | Erlesene Gebäckspezialität veredelt mit saftigem Marzipan | Stollengenuss perfekt für Zwischendurch
- Price
- €2.83
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
40
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
3%
- Dr. Quendt59%
- adidas22%
- JABASIC7%
- Niederegger5%
- Emil Reimann3%
- Agnueuty3%
- Open — no brand owns it (2 brands, 3%)
Demand
Stollen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 54.0×
Search terms
Top Stollen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stollen86K/yr
- christstollen33K/yr
- dresdner stollen37K/yr
- christstollen dresdner11K/yr
- stolle5K/yr
- dresdner christstollen12K/yr
- marzipanstollen10K/yr
- dresdner stollen original12K/yr
- weihnachtsstollen7K/yr
- marzipan stollen5K/yr
Reviews and returns
What reviews say buyers love and hate about Stollen
We read the reviews and the return reasons for every product selling here.
“Staubtrocken”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stollen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









