How competitive is the Stilltee niche on Amazon Germany?

15 brands and 35 sellers compete in Stilltee on Amazon Germany. The top 5 Stilltee products take 53% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Stilltee?

Stilltee buyers on Amazon Germany complain most about Stillfreundlich, Geschmack insgesamt, Funktionalität insgesamt, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Stilltee niche?

Stilltee sells for €14.91 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.67–€46.11. The average incumbent carries 336 reviews — the moat a new listing must climb.

Stilltee

soft demand (-29.8% this quarter) — Stilltee doesn't clear our bar today.

Flapen Score

Skip it

Top 32% of 1,367 Lebensmittel & Getränke niches · +3 vs the category median of 46

This niche Category average · 1,367 niches

Is Stilltee profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Stilltee is a €57K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 49/100.

Stilltee: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.8% over the last 90 days and 5.7% of searches end in a purchase.

€57K

revenue / yr

Units sold / yr8K

Search volume / yr-29.8%68K

Conversion rate5.7%

Avg price€14.91

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers15 · 35

Top-5 product click share53%

Open market20%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 25 products

Top Stilltee products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PregniVITAL BIO Stilltee ohne Fenchel Glückliche Stillzeit Bio Kräutertee für die Stillzeit mit Bockshornklee Anis Kümmel & Lemongras 80 g lose Kräuter

Price: €9.07
Rating: 4.3/5
Reviews: 183
Age: 4y ago

Weleda Stilltee 3 Packungen

Price: €18.24
Rating: 4.7/5
Reviews: 10
Age: 9y ago

BIO Stilltee ohne Fenchel - mit Bockshornklee für die Stillzeit

Price: €10.46
Rating: 4.6/5
Reviews: 757
Age: 1y ago

myEphelia | Bio Stilltee für Mütter nach der Geburt | mit reichlich BOCKSHORNKLEE (21%) | bis zu 55 Tassen

Price: €10.52
Rating: 4.3/5
Reviews: 84
Age: 4y ago

SONNENTOR Stilltee Bio-Gewürz-Kräuterteemischung 27g 18x1 5g Doppelkammerbeutel

Price: €7.10
Rating: 3.7/5
Reviews: 17
Age: 5y ago

Newest

by launch date

Ecavus 3er Pack Damen Stillshirt Mit Verstecktem Reißverschluss Stilltee

Price: €27.29
Rating: 4.2/5
Reviews: 19
Age: 6mo ago

RINALYA - Bio Stilltee Fördert die Milchbildung Leichte Verdauung & Sanfte Energie 30-Tage-Ritual Morgen/Abend Ohne Fenchel Mit 7 Bio-Kräutern ECOCERT Zertifiziert

Price: €23.21
Rating: 4.0/5
Reviews: 50
Age: 1y ago

SUNNYBUY Still T-Shirts 3er-Set Stillshirt Kurzarm für Damen Bequeme Umstandsmode für Schwangerschaft und Stillzeit Schwarz+Cremeweiß+Salbeigrün M

Price: €29.56
Rating: 4.0/5
Reviews: 79
Age: 1y ago

SUNNYBUY Still T-Shirts 3er-Set Stillshirt Kurzarm für Damen Bequeme Umstandsmode für Schwangerschaft und Stillzeit Schwarz+Cremeweiß+Anthrazitgrau L

Price: €30.06
Rating: 4.0/5
Reviews: 79
Age: 1y ago

SUNNYBUY Still T-Shirts 3er-Set Stillshirt Kurzarm für Damen Bequeme Umstandsmode für Schwangerschaft und Stillzeit Schwarz+Cremeweiß+Anthrazitgrau M

Price: €30.02
Rating: 4.0/5
Reviews: 79
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

15%

PregniVital24%
WELEDA17%
Vita Et Natura17%
myEphelia12%
SUNNYBUY9%
Sonnentor5%
Open — no brand owns it (9 brands, 15%)

Stilltee demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume68KCVR5.7%Products25Brands15Top 5 Brands80%OOS Rate6.3%Rating4.4★Reviews336Avg BSR#877

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Stilltee search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

stilltee41K/yr -25.9%5.2% conv.
stilltee milchbildung8K/yr -33.2%9.1% conv.
weleda stilltee7K/yr -36.2%3.0% conv.
stilltee weleda3K/yr -22.4%3.4% conv.
still tee4K/yr -28.0%4.3% conv.
stilltee ohne fenchel4K/yr -59.0%10.1% conv.

What reviews say buyers love and hate about Stilltee

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Geschmack insgesamt40%

“Schmeckt”

Qualität insgesamt13%

“Super Produkt”

Vegan/Biologisch7%

“vegan”

beworben Vs Tatsächliches Produkt5%

“Produkt wie angegeben”

Benutzerfreundlichkeit4%

“Die Einnahme ist ganz einfach”

What buyers complain about

69% of reviews

Stillfreundlich10%

“Ich habe am Anfang Stillprobleme gehabt”

Geschmack insgesamt10%

“Ich meine, dass dieser Tee vergleichsweise ziemlich schwach schmeckt”

Funktionalität insgesamt10%

“Leider hat es bei mir nicht geklappt :(”

Gesamtgröße10%

“Sie sind zu groß”

Komfort insgesamt8%

“für mich sehr unangenehm.”

Stilltee return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

61%

2Materialqualität

3Qualität insgesamt

4Funktionalität insgesamt

5Falten

Common Stilltee questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Stilltee 49/100 on Amazon Germany — Skip it. The niche generates €57K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -29.8% over the last 90 days.