stevia
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Great€6.05–€46.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Avg price
Good€14.47avg listing price — sweet spot $15–$100
Review moat
Good1,119.44avg incumbent reviews — the moat a new listing must climb
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay€213K€213K/yr · 224K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-3.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, stevia is a €213K/yr Amazon Germany market (224K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
stevia market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- €217K–€289K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 64%
- Out of stock
- 2.3%
- Avg brand age
- 79 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
36
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
12%
- borchers24%
- STEVIAGO21%
- Castello since 190721%
- Pure Via8%
- NKD Living7%
- GreenValence6%
- Open — no brand owns it (8 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top stevia search terms
- stevia136K/yr
- stevia pulver52K/yr
- stevia zucker28K/yr
- stevia bio3K/yr
- borchers stevia2K/yr
- stevia kaufen3K/yr
Top stevia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BORCHERS Stevia Kristalline Streusüße 700g Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack
borchers€11.404.5★743 rev
STEVIAGO Stevia Pulver (Steviosid) Extrakt aus 100% Stevia davon min. 97% Reb-A 25g mit Dosierlöffel
STEVIAGO€18.064.3★1,140 rev
Castello Stevia & Erythrit Mischung 850 g Zuckerersatz 1:1
Castello since 1907€9.164.5★837 rev
Pure Via Stevia Süßstoff 1kg | Zuckerfrei Keto-Freundliche & Null Kalorien Zuckerersatz
Pure Via€15.114.3★3,724 rev
GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
GreenValence€12.143.4★52 rev
Newest
by launch dateGreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
GreenValence€12.1452 rev
Castello since 1907 Flüssigstevia 2er Pack 125ml
Castello since 1907€6.10122 rev
Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz
Hanse&Pepper Gewürzkontor€10.5856 rev
Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)
Castello since 1907€6.52149 rev
BORCHERS Schugga green Kristalline Streusüße 4 5kg Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack im Eimer
borchers€46.22743 rev
Trending
90-day click momentumCastello since 1907 Flüssigstevia 2er Pack 125ml
Castello since 1907€6.104.5★
GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
GreenValence€12.143.4★
Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)
Castello since 1907€6.524.4★
SweetCare statt Kristallzucker Zuckerersatz Vegan mit Erythritol und Stevia Made in EU - 1 x 1Kg
Welz Care€14.984.6★
Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz
Hanse&Pepper Gewürzkontor€10.584.5★
What buyers say about stevia
What buyers praise and complain about, mined from review topics.What buyers love
“Super Süsskraft”
“Good product”
“Praktischer Zuckerersatz mit guter Süßkraft – solide Alternative”
“Geschmack neutral,”
“Produkt wie beschrieben”
“Absolut lecker”
“Auch preislich ist das Produkt absolut fair”
“funktionstüchtig und handlich”
“auch zum backen hervorragend geeignet”
“Schmeckt gut, nur minimal bitter”
What buyers complain about
“Hat einen seltsamen Nachgeschmack, irgendwie metallisch, kenne ich von anderen Produkten nicht”
“Stevia-Süsse noch gewöhnungsbedürftig”
“Teuerer Unsinn”
“Klassischer Zucker fällt deshalb für mich oft weg”
“Bitterer Geschmack”
“Nicht geschmacksneutral”
“Nicht brauchbar”
“Kohlehydrate und Null Kalorien gibt's nicht”
“Falsche Angaben”
“Funktioniert nicht”
Common questions
- Is stevia profitable to sell on Amazon Germany?
- The niche generates €213K/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Worth a look (57/100).
- How competitive is the stevia niche?
- 14 brands and 36 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in stevia?
- Top complaints mined from reviews: Geschmack insgesamt, Künstliche Süßstoffe, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
- When does demand for stevia peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the stevia niche?
- Listings span €6.05–€46.22; the average listing price is €14.47 (sweet spot $15–$100). The average incumbent carries 1,119 reviews — the moat a new listing must climb.