Stevia
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -3.3% this quarter, so Stevia is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 4657
- Market size
- €213K/yr224K searches / yr
- 90-day growth
- -3.3%search demand this quarter
- Competition
- 52%top-5 click share · 14 brands · 36 sellers
Flapen Score
Stevia against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Stevia is stronger. Inside it, weaker.
Market
The Stevia market on Amazon at a glance
Shoppers on Amazon Germany searched for Stevia 224K times last year and spent an estimated €213K. The top 5 brands take 82% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €213K a year.
- Searches, last 12 months
- 224K
- Growth, 90 days vs prior 90
- -3.3%
- Conversion, latest week
- 6.6%
- Market size, estimated
- €213Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- stevia136K searches a year
02 · Price
A sale here is worth €14.47.
Listings sell for €14.47 on average, from €6.05 to €46.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €14.47 that is €7K to €11K a year per listing.
- Average price
- €14.47under the $15 to $100 sweet spot
- Price range
- €6.05–€46.22
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €7K–€11K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #60 within Koch- & Backzutaten. It carries 1,119 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 92%
- Out of stock, average day
- 2.3%
- Average rank
- #60in Koch- & Backzutaten
- Average rating
- 4.31 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,119per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Stevia products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BORCHERS Stevia Kristalline Streusüße 700g Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack
- Price
- €11.40
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 6y ago

STEVIAGO Stevia Pulver (Steviosid) Extrakt aus 100% Stevia davon min. 97% Reb-A 25g mit Dosierlöffel
- Price
- €18.06
- Rating
- 4.3/5
- Reviews
- 1,140
- Age
- 10y ago

Castello Stevia & Erythrit Mischung 850 g Zuckerersatz 1:1
- Price
- €9.16
- Rating
- 4.5/5
- Reviews
- 837
- Age
- 4y ago

Pure Via Stevia Süßstoff 1kg | Zuckerfrei Keto-Freundliche & Null Kalorien Zuckerersatz
- Price
- €15.11
- Rating
- 4.3/5
- Reviews
- 3,724
- Age
- 5y ago

GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
- Price
- €12.14
- Rating
- 3.4/5
- Reviews
- 52
- Age
- 6mo ago
Trending
estimated 90-day click momentum
Castello since 1907 Flüssigstevia 2er Pack 125ml
- Price
- €6.10
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 9mo ago

GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
- Price
- €12.14
- Rating
- 3.4/5
- Reviews
- 52
- Age
- 6mo ago

Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)
- Price
- €6.52
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

SweetCare statt Kristallzucker Zuckerersatz Vegan mit Erythritol und Stevia Made in EU - 1 x 1Kg
- Price
- €14.98
- Rating
- 4.6/5
- Reviews
- 2,841
- Age
- 10y ago

Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz
- Price
- €10.58
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago
Newest
by launch date
GreenValence Stevia Pulver - 100% natürliche Süße aus Steviablättern | Hochergiebig 1:300 | Zuckerfreie pflanzliche Alternative | Blattpulver für Tee Kaffee Backen Getränke & Desserts (100 g)
- Price
- €12.14
- Rating
- 3.4/5
- Reviews
- 52
- Age
- 6mo ago

Castello since 1907 Flüssigstevia 2er Pack 125ml
- Price
- €6.10
- Rating
- 4.5/5
- Reviews
- 122
- Age
- 9mo ago

Hanse&Pepper NoSugar 1kg - Erythrit + Stevia ohne Zucker Vegan Natürlicher Zuckerersatz
- Price
- €10.58
- Rating
- 4.5/5
- Reviews
- 56
- Age
- 1y ago

Castello since 1907 Stevia Süßstofftabletten 3er Pack (450 Tabletten)
- Price
- €6.52
- Rating
- 4.4/5
- Reviews
- 149
- Age
- 1y ago

BORCHERS Schugga green Kristalline Streusüße 4 5kg Stevia-Erythrit Mischung 1:1 wie Zucker kalorienfrei & zuckerfrei Zuckerersatz Süßungsmittel Zuckeralternative XXL Vorteilspack im Eimer
- Price
- €46.22
- Rating
- 4.5/5
- Reviews
- 743
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
36
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
12%
- borchers24%
- STEVIAGO21%
- Castello since 190721%
- Pure Via8%
- NKD Living7%
- GreenValence6%
- Open — no brand owns it (8 brands, 12%)
Demand
Stevia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Stevia search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stevia136K/yr
- stevia pulver52K/yr
- stevia zucker28K/yr
- stevia bio3K/yr
- borchers stevia2K/yr
- stevia kaufen3K/yr
Reviews and returns
What reviews say buyers love and hate about Stevia
We read the reviews and the return reasons for every product selling here.
“Hat einen seltsamen Nachgeschmack, irgendwie metallisch, kenne ich von anderen Produkten nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stevia questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









