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Sternanis

Fail

Demand is soft, at -29.5% this quarter, so Sternanis is a Fail.

Flapen Score
48
48 / 100
Top 36% of 1,367 Lebensmittel & Getränke niches · +2 vs the category median of 46
Market size
€181K/yr102K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
64%top-5 click share · 13 brands · 14 sellers

Flapen Score

Sternanis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sternanis is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sternanis market on Amazon at a glance

Shoppers on Amazon Germany searched for Sternanis 102K times last year and spent an estimated €181K. The top 5 brands take 78% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.3% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
16.3%
Market size, estimated
€181Ka year
Peak month
November8.3× the quietest month
Top search term
sternanis39K searches a year

02 · Price

A sale here is worth €10.86.

Listings sell for €10.86 on average, from €2.14 to €24.28. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €10.86 that is €5K to €8K a year per listing.

Average price
€10.86under the $15 to $100 sweet spot
Price range
€2.14–€24.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€5K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #914 within Getränke, Kaffee & Tee. It carries 357 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
12.4%
Average rank
#914in Getränke, Kaffee & Tee
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
357per listing
Listings tracked
17

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sternanis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

14

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

16%

  • Brand 131%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (7 brands, 16%)

Demand

Sternanis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Sternanis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sternanis39K/yr
  • sternanis ganz32K/yr
  • sternanis ganz bio8K/yr
  • star anise3K/yr
  • anis sterne5K/yr
  • anissterne ganz4K/yr
  • sternanis deko3K/yr
  • sternanis ganz zum basteln5K/yr
  • anissterne zum basteln3K/yr

Reviews and returns

What reviews say buyers love and hate about Sternanis

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Geruch”
0.1%of orders come back
“Der Sternanis ist leider ohne jedes Aroma, da ist nur ein starker muffig-schimmliger Geruch”
A buyer, on “Geruch”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Sternanis questions

Answered from the same tracked data.