How competitive is the Steinsalz niche on Amazon Germany?

11 brands and 29 sellers compete in Steinsalz on Amazon Germany. The top 5 Steinsalz products take 64% of clicks and its top 5 brands hold 82% of demand.

What do buyers complain about in Steinsalz?

Steinsalz buyers on Amazon Germany complain most about Salzgehalt, Preis-Leistungs-Verhältnis, Feucht/Trocken, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Steinsalz niche?

Steinsalz sells for €9.68 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €0.94–€26.90. The average incumbent carries 469 reviews — the moat a new listing must climb.

Steinsalz

strong incumbent ratings (4.8★) — Steinsalz doesn't clear our bar today.

Flapen Score

Skip it

Top 42% of 1,367 Lebensmittel & Getränke niches · +1 vs the category median of 46

This niche Category average · 1,367 niches

Is Steinsalz profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Steinsalz is a €274K/yr Amazon Germany market (294K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.

Steinsalz: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 9.6% of searches end in a purchase.

€274K

revenue / yr

Units sold / yr40K

Search volume / yr-12.3%294K

Conversion rate9.6%

Avg price€9.68

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 29

Top-5 product click share64%

Open market18%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 18 products

Top Steinsalz products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alnatura Steinsalz 500 g

Price: €0.94
Rating: 4.8/5
Reviews: 900
Age: 4y ago

Bio Ur-Salz naturbelassen 2 x 400 g

Price: €7.55
Rating: 4.8/5
Reviews: 248
Age: 8y ago

Erntesegen Ur-Salz naturbelassen unbehandelt - 12kg

Price: €26.90
Rating: 4.6/5
Reviews: 587
Age: 4y ago

Natur Hurtig Deutsches Steinsalz Fein 1 kg | Naturbelassen unraffiniert und ohne Zusatzstoffe | Unbehandeltes Ursalz aus Deutschland

Price: €4.92
Rating: 4.7/5
Reviews: 402
Age: 8y ago

Bioenergie Ur Salz Streuer 1er Pack (1 x 200 g)

Price: €3.21
Rating: 4.8/5
Reviews: 304
Age: 6y ago

Newest

by launch date

Deutsches Ur-Steinsalz (300g + 1kg)

Price: €12.98
Rating: 4.8/5
Reviews: 26
Age: 1y ago

Deutsches Ur-Steinsalz (300g + 2 5kg)

Price: €17.65
Rating: 4.8/5
Reviews: 26
Age: 1y ago

Salz & Salz Premium [Himalaya Salz] Grob & Salz Fein 400g & 900g Steinsalz aus Pakistan ohne Zusätze Natursalz Unbestrahlt für Salzmühle und Genießer - Rosa Kristallsalz Ursalz Steinsalz

Price: €5.03
Rating: 4.7/5
Reviews: 319
Age: 2y ago

Himalaya Salz Grob Rosa. 100% Natürlich BIO Ohne Zusatzstoffe Unraffiniert. Grobes Salz Mit Hohem Gehalt An Spurenelementen. Zum Würzen Und Verfeinern. Ursprung: Pakistan.

Price: €7.63
Rating: 4.7/5
Reviews: 2,044
Age: 3y ago

Alnatura Steinsalz 500 g

Price: €0.94
Rating: 4.8/5
Reviews: 900
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

14%

Alnatura34%
Erntesegen31%
BÄRBEL DREXEL7%
Natur Hurtig5%
Bioenergie5%
Salz & Salz4%
Open — no brand owns it (5 brands, 14%)

Steinsalz demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume294KCVR9.6%Products18Brands11Top 5 Brands82%OOS Rate7.3%Rating4.8★Reviews469Avg BSR#63

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Steinsalz search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

steinsalz88K/yr -7.2%6.0% conv.
ursalz61K/yr -14.1%6.9% conv.
steinsalz naturbelassen bio29K/yr -0.4%5.5% conv.
ursalz naturbelassen bio23K/yr -16.8%6.9% conv.
ur salz11K/yr -8.0%6.9% conv.
steinsalz naturbelassen10K/yr -16.2%2.8% conv.
erntesegen ursalz10K/yr -22.2%7.0% conv.
ursalz saldoro9K/yr -12.3%1.7% conv.
steinsalz fein8K/yr -20.3%6.3% conv.
saldoro ursalz9K/yr -37.3%0.8% conv.

What reviews say buyers love and hate about Steinsalz

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Salzgehalt48%

“Super Salz”

Qualität insgesamt18%

“Super Produkt”

Geschmack insgesamt9%

“Schmeckt”

Preis-Leistungs-Verhältnis7%

“preis-Leistung super”

Geschmack3%

“Geschmacklich super”

What buyers complain about

79% of reviews

Salzgehalt56%

“Salz wird erst später verkostet”

Preis-Leistungs-Verhältnis9%

“Dafür ist es mir zu teuer”

Feucht/Trocken4%

“Es sammelt sich Feuchtigkeit”

Geschmack insgesamt3%

“schmeckt halt schon unterschiedlich.”

Qualität insgesamt2%

“Schrott”

Common Steinsalz questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Steinsalz 47/100 on Amazon Germany — Skip it. The niche generates €274K/yr across 18 tracked products. Search demand moved -12.3% over the last 90 days.