steinsalz
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Review moat
Great468.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay€274K€274K/yr · 294K searches
Price range
Okay€0.94–€26.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€9.68avg listing price — sweet spot $15–$100
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon Germany niche tracking, steinsalz is a €274K/yr Amazon Germany market (294K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 47/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
steinsalz market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- €290K–€387K
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 56%
- Out of stock
- 7.3%
- Avg brand age
- 71 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
29
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
14%
- Alnatura34%
- Erntesegen31%
- BÄRBEL DREXEL7%
- Natur Hurtig5%
- Bioenergie5%
- Salz & Salz4%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top steinsalz search terms
- steinsalz88K/yr
- ursalz61K/yr
- steinsalz naturbelassen bio29K/yr
- ursalz naturbelassen bio23K/yr
- ur salz11K/yr
- steinsalz naturbelassen10K/yr
- erntesegen ursalz10K/yr
- ursalz saldoro9K/yr
- steinsalz fein8K/yr
- saldoro ursalz9K/yr
Top steinsalz products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Steinsalz 500 g
Alnatura€0.944.8★900 rev
Bio Ur-Salz naturbelassen 2 x 400 g
Erntesegen€7.554.8★248 rev
Erntesegen Ur-Salz naturbelassen unbehandelt - 12kg
Erntesegen€26.904.6★587 rev
Natur Hurtig Deutsches Steinsalz Fein 1 kg | Naturbelassen unraffiniert und ohne Zusatzstoffe | Unbehandeltes Ursalz aus Deutschland
Natur Hurtig€4.924.7★402 rev
Bioenergie Ur Salz Streuer 1er Pack (1 x 200 g)
Bioenergie€3.214.8★304 rev
Newest
by launch date
Deutsches Ur-Steinsalz (300g + 1kg)
Cellavita€12.9826 rev
Deutsches Ur-Steinsalz (300g + 2 5kg)
Cellavita€17.6526 rev
![Salz & Salz Premium [Himalaya Salz] Grob & Salz Fein 400g & 900g Steinsalz aus Pakistan ohne Zusätze Natursalz Unbestrahlt für Salzmühle und Genießer - Rosa Kristallsalz Ursalz Steinsalz](https://m.media-amazon.com/images/I/31B1TUxRh8L.jpg)
Salz & Salz Premium [Himalaya Salz] Grob & Salz Fein 400g & 900g Steinsalz aus Pakistan ohne Zusätze Natursalz Unbestrahlt für Salzmühle und Genießer - Rosa Kristallsalz Ursalz Steinsalz
Salz & Salz€5.03319 rev
Himalaya Salz Grob Rosa. 100% Natürlich BIO Ohne Zusatzstoffe Unraffiniert. Grobes Salz Mit Hohem Gehalt An Spurenelementen. Zum Würzen Und Verfeinern. Ursprung: Pakistan.
WALLY GOURMET€7.632,044 rev
Alnatura Steinsalz 500 g
Alnatura€0.94900 rev
Trending
90-day click momentumDeutsches Ur-Steinsalz (300g + 1kg)
Cellavita€12.984.8★
Deutsches Ur-Steinsalz (300g + 2 5kg)
Cellavita€17.654.8★
BÄRBEL DREXEL Rosa Kristallsalz (Tiefebenen Rand Himalaya) Grob Granulat Mühlensalz Natursalz (750g) 100% Veganes Speisesalz Für Feinschmecker Reines Steinsalz Ur-Salz
BÄRBEL DREXEL€10.754.7★
Ur-Salz naturbelassen 6 x 1000 g
Erntesegen€20.584.8★
Erntesegen Ur-Salz naturbelassen unbehandelt - 12kg
Erntesegen€26.904.6★
What buyers say about steinsalz
What buyers praise and complain about, mined from review topics.What buyers love
“Super Salz”
“Super Produkt”
“Schmeckt”
“preis-Leistung super”
“Geschmacklich super”
“Etwas gesünder”
“Man merkt, dass es sich um ein naturbelassenes Produkt handelt”
“Tut, was es soll”
“Ideal für den täglichen Gebrauch”
“Das Bio”
What buyers complain about
“Salz wird erst später verkostet”
“Dafür ist es mir zu teuer”
“Es sammelt sich Feuchtigkeit”
“schmeckt halt schon unterschiedlich.”
“Schrott”
“Naturbelassenes Steinsalz fein vor Ort am Stadtrand Hamburg nicht zu bekommen”
“Die Farbe ist auch nicht schneeweiß was ein Zeichen ist für naturbelassen”
“kein landwirtschaftliches Produkt ist, das zertifiziert werden könnte.”
Common questions
- Is steinsalz profitable to sell on Amazon Germany?
- The niche generates €274K/yr across 18 tracked products. 90-day search growth is -12.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the steinsalz niche?
- 11 brands and 29 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in steinsalz?
- Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Feucht/Trocken. The return rate is 0.0%.
- When does demand for steinsalz peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the steinsalz niche?
- Listings span €0.94–€26.90; the average listing price is €9.68 (sweet spot $15–$100). The average incumbent carries 469 reviews — the moat a new listing must climb.