Skip to content

Spezi

Maybe

An estimated 0.1% of orders come back. But the products selling today already average 4.6★, so Spezi is a Maybe.

Flapen Score
52
52 / 100
Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 46
Market size
€234K/yr364K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
52%top-5 click share · 12 brands · 41 sellers

Flapen Score

Spezi against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Spezi is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spezi market on Amazon at a glance

Shoppers on Amazon Germany searched for Spezi 364K times last year and spent an estimated €234K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.

Searches, last 12 months
364K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
3.6%
Market size, estimated
€234Ka year
Peak month
November2.8× the quietest month
Top search term
paulaner spezi134K searches a year

02 · Price

A sale here is worth €17.68.

Listings sell for €17.68 on average, from €1.01 to €44.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €17.68 that is €22K to €27K a year per listing.

Average price
€17.68inside the $15 to $100 sweet spot
Price range
€1.01–€44.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
€22K–€27K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #509 within Getränke, Kaffee & Tee. It carries 784 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
67%
Out of stock, average day
3.4%
Average rank
#509in Getränke, Kaffee & Tee
Average rating
4.62 starsAmazon Germany average 4.37 stars
Average reviews
784per listing
Listings tracked
24

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Spezi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

41

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

13%

  • Brand 160%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 13%)

Demand

Spezi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Spezi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paulaner spezi134K/yr
  • spezi147K/yr
  • uludag29K/yr
  • paulaner cola18K/yr
  • spezi paulaner9K/yr
  • uludag gazoz15K/yr
  • gazoz7K/yr
  • spezi dosen5K/yr

Reviews and returns

What reviews say buyers love and hate about Spezi

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”
31%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Cola Mix Orange schmeckt tatsächlich nicht so gut”
A buyer, on “Geschmack insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Spezi questions

Answered from the same tracked data.