Spezi
MaybeAn estimated 0.1% of orders come back. But the products selling today already average 4.6★, so Spezi is a Maybe.
- Flapen Score
- 52 / 100Top 21% of 1,367 Lebensmittel & Getränke niches · +6 vs the category median of 4652
- Market size
- €234K/yr364K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 41 sellers
Flapen Score
Spezi against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Spezi is stronger. Inside it, weaker.
Market
The Spezi market on Amazon at a glance
Shoppers on Amazon Germany searched for Spezi 364K times last year and spent an estimated €234K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 364K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €234K a year.
- Searches, last 12 months
- 364K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €234Ka year
- Peak month
- November2.8× the quietest month
- Top search term
- paulaner spezi134K searches a year
02 · Price
A sale here is worth €17.68.
Listings sell for €17.68 on average, from €1.01 to €44.31. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At €17.68 that is €22K to €27K a year per listing.
- Average price
- €17.68inside the $15 to $100 sweet spot
- Price range
- €1.01–€44.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €22K–€27K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #509 within Getränke, Kaffee & Tee. It carries 784 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 67%
- Out of stock, average day
- 3.4%
- Average rank
- #509in Getränke, Kaffee & Tee
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 784per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Spezi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Paulaner Spezi Einweg 24 X 330 Ml
- Price
- €29.39
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 8y ago

Paulaner Cola Erfrischungsgetränk 0 33l Dose EINWEG (24x0 33l)
- Price
- €18.16
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4mo ago

Paulaner Spezi Erfrischungsgetränk mit Cola & OrangeEINWEG (24x0 33l)
- Price
- €15.25
- Rating
- 4.7/5
- Reviews
- 1,625
- Age
- 13y ago

Krombacher Spezi 0 5L Dose 24er Dosentray
- Price
- €17.93
- Rating
- 4.5/5
- Reviews
- 47
- Age
- 3y ago

ULUDAG Erfrischungsget-Frucht 24x 33l Dose (DPG)
- Price
- €19.17
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 10y ago
Trending
estimated 90-day click momentum
Obidodi Socken für Spezi-Fan (36-42) Fashion Merch für Spezi Originelle Geburtstagsgeschenk Lustige Socken mit Motiv für Männer und Frauen Freundin Geschenk
- Price
- €6.77
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

24 Dosen Paulaner Zero Spezi (Cola/Orange) ohne Zucker a 0 33 L inkl. EINWEGPFAND + Space Keks gratis a 45 g von Onlineshop Bormann
- Price
- €27.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2y ago

Trachten T-Shirt im Vintage Retro Used Look - Für echte Bayern Fans: Obacht Spezi
- Price
- €25.42
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 4y ago

Paulaner Spezi Einweg 24 X 330 Ml
- Price
- €29.39
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 8y ago

Mezzo Mix Einzigartiges Mischgetränk aus Cola & Orange in stylischen Dosen 24 x 330ml
- Price
- €13.58
- Rating
- 4.6/5
- Reviews
- 2,016
- Age
- 11y ago
Newest
by launch date
Paulaner Cola Kiste 24x0 33 l (MEHRWEG) (7.92 l)
- Price
- €21.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Obidodi Socken für Spezi-Fan (36-42) Fashion Merch für Spezi Originelle Geburtstagsgeschenk Lustige Socken mit Motiv für Männer und Frauen Freundin Geschenk
- Price
- €6.77
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 4mo ago

Paulaner Cola Erfrischungsgetränk 0 33l Dose EINWEG (24x0 33l)
- Price
- €18.16
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 4mo ago

Paulaner Spezi Erfrischungsgetränk mit Cola und Orange EINWEG (12x0 33l)
- Price
- €8.38
- Rating
- 4.8/5
- Reviews
- 252
- Age
- 1y ago

Paulaner Spezi Zero Erfrischungsgetränk mit Cola & Orange ohne Zucker EINWEG (24x0 5l)
- Price
- €22.03
- Rating
- 4.6/5
- Reviews
- 637
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
41
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 95%
Open market
13%
- Paulaner Brauerei60%
- Uludag7%
- Krombacher7%
- Spezi5%
- Mezzo Mix5%
- Coca-Cola4%
- Open — no brand owns it (6 brands, 13%)
Demand
Spezi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
Search terms
Top Spezi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paulaner spezi134K/yr
- spezi147K/yr
- uludag29K/yr
- paulaner cola18K/yr
- spezi paulaner9K/yr
- uludag gazoz15K/yr
- gazoz7K/yr
- spezi dosen5K/yr
Reviews and returns
What reviews say buyers love and hate about Spezi
We read the reviews and the return reasons for every product selling here.
“Cola Mix Orange schmeckt tatsächlich nicht so gut”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Spezi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









