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Spekulatiusgewürz

Fail

Demand is soft, at -62.7% this quarter, so Spekulatiusgewürz is a Fail.

Flapen Score
36
36 / 100
Ranks 1,209 of 1,367 Lebensmittel & Getränke niches · −10 vs the category median of 46
Market size
€61K/yr48K searches / yr
90-day growth
-62.7%search demand this quarter
Competition
85%top-5 click share · 8 brands · 9 sellers

Flapen Score

Spekulatiusgewürz against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Spekulatiusgewürz is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spekulatiusgewürz market on Amazon at a glance

Shoppers on Amazon Germany searched for Spekulatiusgewürz 48K times last year and spent an estimated €61K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 18.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -62.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-62.7%
Conversion, latest week
18.9%
Market size, estimated
€61Ka year
Peak month
December82.5× the quietest month
Top search term
spekulatiusgewürz45K searches a year

02 · Price

A sale here is worth €6.67.

Listings sell for €6.67 on average, from €1.71 to €13.56. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At €6.67 that is €10K to €13K a year per listing.

Average price
€6.67under the $15 to $100 sweet spot
Price range
€1.71–€13.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
€10K–€13K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #1,845 within Geschenkkörbe & Feinkostgeschenke. It carries 124 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
89%
Out of stock, average day
14.3%
Average rank
#1,845in Geschenkkörbe & Feinkostgeschenke
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
124per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Spekulatiusgewürz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

9

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

7%

  • Brand 157%
  • Brand 214%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (2 brands, 7%)

Demand

Spekulatiusgewürz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 82.5×

Reviews and returns

What reviews say buyers love and hate about Spekulatiusgewürz

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Geschmack insgesamt”
50%of negative reviews mention “Würzigkeit”
<0.1%of orders come back, a rate Amazon rounds to zero
“Spekulatius Gewürz schmeckt intensiv nach Muskat”
A buyer, on “Würzigkeit”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Spekulatiusgewürz questions

Answered from the same tracked data.