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sonnenblumenöl

Skip it

Soft demand (-38.2% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 6Conversion 97Competition 9Returns 99Price range 60Avg price 23Brand share 13Review moat 83Quality gap 23

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great345

avg incumbent reviews — the moat a new listing must climb

Price range

Good€1.58–€35.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€8.41

avg listing price — sweet spot $15–$100

Market size

Bad€85K

€85K/yr · 64K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

Growth

Bad-38.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, sonnenblumenöl is a €85K/yr Amazon Germany market (64K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 37/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sonnenblumenöl market data

Units sold / yr
13K–15K
avg 1,000–1,250/product
Revenue / yr
€105K–€126K
units × avg price
Conversion rate
15.7%
Avg BSR
#14
Page quality
0%
Prime
89%
Sponsored
67%
Out of stock
2.1%
Avg brand age
74 months
Avg seller age
176 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

8

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • by Amazon56%
  • Thomy19%
  • Alnatura12%
  • Jeden Tag4%
  • Kitchin3%
  • DERIK3%
  • Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -38.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 2.1×

Top sonnenblumenöl search terms

  • sonnenblumenöl52K/yr
  • sunflower oil4K/yr
  • sonnenblumen öl5K/yr
  • sonnenblumenöl angebot3K/yr
All search terms

Top sonnenblumenöl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€13K30%€26K45%€38K60%€51K101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about sonnenblumenöl

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt27%

“Gutes Speiseöl”

Preis-Leistungs-Verhältnis22%

“Top Artikel, Preis/Leistung super”

Qualität insgesamt9%

“Gewohnte Thomy Qualität”

Geruch9%

“Geruch”

Vegan/Biologisch8%

“Außerdem ist es vegan und vielseitig einsetzbar, was es zu einem praktischen Allrounder in der Küche macht”

Geschmack7%

“Geschmacklich richtig gut”

Haltbarkeit3%

“hält super, sehr zu empfehlen”

beworben Vs Tatsächliches Produkt3%

“Tut was es soll”

Benutzerfreundlichkeit3%

“Easy Peasy”

Kochanleitung3%

“Perfekt zum Frittieren – hitzestabil, neutral und ergiebig”

What buyers complain about

Preis-Leistungs-Verhältnis30%

“Teuer”

Bitter13%

“Bittere Geschmack, nicht zu empfehlen”

Ölig/fettig13%

“Leider musste ich das Öl wegwerfen”

Qualität insgesamt10%

“Schweinerei”

Geschmack insgesamt10%

“Mir und meinem Mann schmeckt das Öl nicht”

Allergien5%

“Irritierend ist nur die Aufmerksamkeit auf die Nuesse- Allergenen”

Geruch3%

“Außerdem war das Aroma sehr schwach und kaum wahrnehmbar”

Geschmack3%

“geschmacklich eher neutral bleibt – für feine Gerichte fehlt etwas Charakter.”

Common questions

Is sonnenblumenöl profitable to sell on Amazon Germany?
The niche generates €85K/yr across 9 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -38.2%. Flapen's verdict: Skip it (37/100).
How competitive is the sonnenblumenöl niche?
7 brands and 8 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sonnenblumenöl?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Bitter, Ölig/fettig. The return rate is 0.1%.
When does demand for sonnenblumenöl peak?
Demand peaks in Mar–Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the sonnenblumenöl niche?
Listings span €1.58–€35.41; the average listing price is €8.41 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.