Soju
brand-locked demand (top 5 brands take 100% of clicks) — Soju doesn't clear our bar today.
Flapen Score
Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46
Is Soju profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Soju is a €76K/yr Amazon Germany market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 42/100.
Soju: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -4.0% over the last 90 days and 6.3% of searches end in a purchase.
€76K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Soju products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago
Sulsul Box Soju 6 koreanische alkoholische Getränke Mix Korea Geschenkbox
- Price
- €33.57
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago
JINRO Soju Flavoured Jinro Green Grape koreanische Sprituose mit Trauben Geschmack 13% vol 1 x 350ml
- Price
- €2.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 8y ago
JINRO Soju Flavoured Jinro Plum Koreanisches alkoholisches Getränk mit Pflaumengeschmack 13% vol 1 x 350ml
- Price
- €2.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago
HITEJINRO Soju Selection - Pflaume Traube 6er Set mit verschiedenen Soju-Sorten
- Price
- €30.95
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 2y ago
Trending
90-day click momentum
JINRO Jinro Tasting-Set 8-fach sortiert + 2 Shot Gläser - 1 Set
- Price
- €38.86
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago
JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago
JINRO Soju Flavoured Jinro Green Grape koreanische Sprituose mit Trauben Geschmack 13% vol 1 x 350ml
- Price
- €2.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 8y ago
JINRO Soju Flavoured Jinro Plum Koreanisches alkoholisches Getränk mit Pflaumengeschmack 13% vol 1 x 350ml
- Price
- €2.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago
Sulsul Box Soju 6 koreanische alkoholische Getränke Mix Korea Geschenkbox
- Price
- €33.57
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago
Newest
by launch dateJINRO Jinro Tasting-Set 8-fach sortiert + 2 Shot Gläser - 1 Set
- Price
- €38.86
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago
JINRO Soju Flavoured Jinro Lemon Koreanisches alkoholisches Getränk mit Zitronengeschmack 13% vol 1 x 350ml
- Price
- €2.31
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 1y ago
Sulsul Mix - Box mit 6 alkoholischen Getränken aus Korea - Ausgewählte Mischung aus vielseitigen koreanischen Getränke Spezialitäten
- Price
- €32.33
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago
JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago
JINRO Soju Chamisul Fresh Traditionell koreanisches alkoholisches Getränk 16 5% vol. 1 x 350 ml
- Price
- €4.02
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
9
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- JINRO74%
- getDigital18%
- HITEJINRO8%
Soju demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 1.5×
Top Soju search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- soju55K/yr
- soju korea original15K/yr
- soju korea9K/yr
- jinro soju6K/yr
- jinro4K/yr
What reviews say buyers love and hate about Soju
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“JINRO Soju-Tasting-Set: Vielseitige Aromenreise mit haptischen Schwächen”
“Die fruchtigen Varianten wie Peach, Green Grape oder Strawberry sind süß, leicht und super easy zu trinken”
“Die gesamte Aufmachung des Produktes macht es zu einem genialen Geschenk”
“Die fruchtigen Varianten wie Peach, Green Grape oder Strawberry sind süß, leicht und super easy zu trinken”
“Die gesamte Aufmachung des Produktes macht es zu einem genialen Geschenk”
What buyers complain about
70% of reviews“Interessant ist, dass man den Alkohol erst einmal geschmacklich kaum wahrnimmt”
“Der Preis ist mir persönlich etwas zu hoch”
“etwas zu süß”
“Schmeckt wirklich sehr künstlich”
“Eine geringe Menge Flüssigkeit war ausgetreten”
Common Soju questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
