- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €76K/yr89K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 69%top-5 click share · 3 brands · 9 sellers
Flapen Score
Soju against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Soju is stronger. Inside it, weaker.
Market
The Soju market on Amazon at a glance
Shoppers on Amazon Germany searched for Soju 89K times last year and spent an estimated €76K. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 89K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 6.3%
- Market size, estimated
- €76Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- soju55K searches a year
02 · Price
A sale here is worth €13.47.
Listings sell for €13.47 on average, from €2.31 to €38.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €13.47 that is €3K to €7K a year per listing.
- Average price
- €13.47under the $15 to $100 sweet spot
- Price range
- €2.31–€38.86
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #201 within Bier, Wein & Spirituosen. It carries 49 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 75%
- Out of stock, average day
- 4.2%
- Average rank
- #201in Bier, Wein & Spirituosen
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 49per listing
- Listings tracked
- 12
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Soju products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago

Sulsul Box Soju 6 koreanische alkoholische Getränke Mix Korea Geschenkbox
- Price
- €33.57
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago

JINRO Soju Flavoured Jinro Green Grape koreanische Sprituose mit Trauben Geschmack 13% vol 1 x 350ml
- Price
- €2.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 8y ago

JINRO Soju Flavoured Jinro Plum Koreanisches alkoholisches Getränk mit Pflaumengeschmack 13% vol 1 x 350ml
- Price
- €2.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago

HITEJINRO Soju Selection - Pflaume Traube 6er Set mit verschiedenen Soju-Sorten
- Price
- €30.95
- Rating
- 4.6/5
- Reviews
- 214
- Age
- 2y ago
Trending
estimated 90-day click momentum
JINRO Jinro Tasting-Set 8-fach sortiert + 2 Shot Gläser - 1 Set
- Price
- €38.86
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago

JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago

JINRO Soju Flavoured Jinro Green Grape koreanische Sprituose mit Trauben Geschmack 13% vol 1 x 350ml
- Price
- €2.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 8y ago

JINRO Soju Flavoured Jinro Plum Koreanisches alkoholisches Getränk mit Pflaumengeschmack 13% vol 1 x 350ml
- Price
- €2.90
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 6y ago

Sulsul Box Soju 6 koreanische alkoholische Getränke Mix Korea Geschenkbox
- Price
- €33.57
- Rating
- 4.3/5
- Reviews
- 75
- Age
- 5y ago
Newest
by launch date
JINRO Jinro Tasting-Set 8-fach sortiert + 2 Shot Gläser - 1 Set
- Price
- €38.86
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 12mo ago

JINRO Soju Flavoured Jinro Lemon Koreanisches alkoholisches Getränk mit Zitronengeschmack 13% vol 1 x 350ml
- Price
- €2.31
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 1y ago

Sulsul Mix - Box mit 6 alkoholischen Getränken aus Korea - Ausgewählte Mischung aus vielseitigen koreanischen Getränke Spezialitäten
- Price
- €32.33
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 1y ago

JINRO Soju Flavoured Jinro Peach Koreanisches alkoholisches Getränk mit Pfirsichgeschmack 13% vol 1 x 350ml
- Price
- €3.07
- Rating
- 4.7/5
- Reviews
- 85
- Age
- 2y ago

JINRO Soju Chamisul Fresh Traditionell koreanisches alkoholisches Getränk 16 5% vol. 1 x 350 ml
- Price
- €4.02
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- JINRO74%
- getDigital18%
- HITEJINRO8%
Demand
Soju search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Soju search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- soju55K/yr
- soju korea original15K/yr
- soju korea9K/yr
- jinro soju6K/yr
- jinro4K/yr
Reviews and returns
What reviews say buyers love and hate about Soju
We read the reviews and the return reasons for every product selling here.
“Interessant ist, dass man den Alkohol erst einmal geschmacklich kaum wahrnimmt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Soju questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









