sojasauce
Worth a lookShows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Review moat
Good793.13avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good€511K€511K/yr · 455K searches
Price range
Good€1.65–€29.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad€8.14avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, sojasauce is a €511K/yr Amazon Germany market (455K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 1,500–2,000/product
- Revenue / yr
- €488K–€651K
- units × avg price
- Launch success
- —
- 0 of 1 new (360d)
- Conversion rate
- 13.8%
- Avg BSR
- #87
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 71%
- Out of stock
- 2.8%
- Avg brand age
- 82 months
- Avg seller age
- 186 days
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
57
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
48%
Top 20: 88%
Open market
10%
- LEE KUM KEE41%
- Kikkoman22%
- Emma Basic10%
- Shibanuma Soy Sauce Co.7%
- Diamond6%
- Bamboo Garden5%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 500 ml
LEE KUM KEE€3.174.7★1,031 rev
Lee Kum Kee Dunkle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml
LEE KUM KEE€1.674.7★1,889 rev
Emma Basic - Glutenfreie Sojasauce mit reduziertem Salzgehalt - 1 Liter
Emma Basic€3.384.6★1,141 rev
Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml
LEE KUM KEE€1.654.7★1,437 rev
KIKKOMAN - Sojasoße - (1 X 250 ML)
Kikkoman€3.784.7★629 rev
Newest
by launch date
Premium Dunkle Sojasauce Glutenfrei | Natürlich gebraut nach 1400 Jahren Tradition | Ohne Konservierungsstoffe Weizenfrei Non-GMO | Ideal für Wok Schmoren & Marinaden (250 ml) - Sauce Grandmaster
Sauce Grandmaster€14.5937 rev
Bamboo Garden - Chinesische Sojasauce | Würzsauce für Fleisch Geflügel Gemüse und vieles mehr | 200 ml in der Glasflasche
Bamboo Garden€2.73113 rev
Bamboo Garden - Sojasauce japanischer Art | Zum Würzen von Fleisch Geflügel Reis und weiteren fernöstlichen Gerichten | 150 ml in der Glasflasche
Bamboo Garden€2.1554 rev
Bamboo Garden - Helle Sojasauce | Asiatische Würzsauce für helleres Fleisch und Fisch | 150 ml in der Glasflasche
Bamboo Garden€2.21144 rev
Bamboo Garden Premium Sojasauce 150 ml
Bamboo Garden€2.4972 rev
Trending
90-day click momentumBamboo Garden - Sojasauce japanischer Art | Zum Würzen von Fleisch Geflügel Reis und weiteren fernöstlichen Gerichten | 150 ml in der Glasflasche
Bamboo Garden€2.154.2★
Kikkoman natürlich gebraute Sojasauce 1000ml
Kikkoman€9.994.8★
Lee Kum Kee Dunkle Sojasauce Premium Würzsauce auf Sojabasis 3 x 500 ml
LEE KUM KEE€9.984.5★
Premium Dunkle Sojasauce Glutenfrei | Natürlich gebraut nach 1400 Jahren Tradition | Ohne Konservierungsstoffe Weizenfrei Non-GMO | Ideal für Wok Schmoren & Marinaden (250 ml) - Sauce Grandmaster
Sauce Grandmaster€14.594.8★
Emma Basic - Glutenfreie Sojasauce mit reduziertem Salzgehalt - 1 Liter
Emma Basic€3.384.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beste Sojasoße”
“Beste Sojasauce, ever”
“Top Produkt”
“Preis Leistung ok”
“harmoniert super mit hellem Soja oder anderen Zutaten, ohne alles zu übersalzen.”
“Sojasauce at its best”
“hält was es verspricht”
“Ich habe diese glutenfreie Sojasoße im Rahmen eines kostenlosen Produkttest erhalten”
“Beim Kochen eingesetzt ist es Perfekt”
“einer angenehm karamelligen Süße.”
What buyers complain about
“Unendlich salzig”
“Preislich hoch”
“Geschmacklich kein Unterschied”
“man schmeckt den Alkohol”
“zu viele Zusatzstoffe”
“Ich habe von Zeit zu Zeit bemerkt, dass sie einen komischen Mundgeruch verursacht, besonders, wenn man sie pur einnimmt, also z. B. mit Sushi”
“dieses Produkt ist schlichtweg mangelhaft.”
“400% mehr Zucker”
“Dafür ist sie ein wenig dickflüssiger”
“Ich koche eigentlich nicht selbst”
Common questions
- Is sojasauce profitable to sell on Amazon Germany?
- The niche generates €511K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sojasauce niche?
- 13 brands and 57 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in sojasauce?
- Top complaints mined from reviews: Salzgehalt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.1%.
- When does demand for sojasauce peak?
- Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
- What does it cost to enter the sojasauce niche?
- Listings span €1.65–€29.06; the average listing price is €8.14 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.
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