How competitive is the Sojasauce niche on Amazon Germany?

13 brands and 57 sellers compete in Sojasauce on Amazon Germany. The top 5 Sojasauce products take 48% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Sojasauce?

Sojasauce buyers on Amazon Germany complain most about Salzgehalt, Preis-Leistungs-Verhältnis, Geschmack, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sojasauce niche?

Sojasauce sells for €8.14 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.65–€29.06. The average incumbent carries 793 reviews — the moat a new listing must climb.

Sojasauce

Sojasauce shows low returns (0.1%), but soft demand (-19.6% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

Top 18% of 1,367 Lebensmittel & Getränke niches · +7 vs the category median of 46

This niche Category average · 1,367 niches

Is Sojasauce profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sojasauce is a €511K/yr Amazon Germany market (455K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 53/100.

Sojasauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -19.6% over the last 90 days and 13.8% of searches end in a purchase.

€511K

revenue / yr

Units sold / yr80K

Search volume / yr-19.6%455K

Conversion rate13.8%

Avg price€8.14

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers13 · 57

Top-5 product click share48%

Open market15%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 31 products

Top Sojasauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 500 ml

Price: €3.17
Rating: 4.7/5
Reviews: 1,031
Age: 10y ago

Lee Kum Kee Dunkle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml

Price: €1.67
Rating: 4.7/5
Reviews: 1,889
Age: 6y ago

Emma Basic - Glutenfreie Sojasauce mit reduziertem Salzgehalt - 1 Liter

Price: €3.38
Rating: 4.6/5
Reviews: 1,141
Age: 5y ago

Lee Kum Kee Helle Sojasauce Premium Würzsauce auf Sojabasis 1 x 150 ml

Price: €1.65
Rating: 4.7/5
Reviews: 1,437
Age: 6y ago

KIKKOMAN - Sojasoße - (1 X 250 ML)

Price: €3.78
Rating: 4.7/5
Reviews: 629
Age: 16y ago

Newest

by launch date

Bamboo Garden - Chinesische Sojasauce | Würzsauce für Fleisch Geflügel Gemüse und vieles mehr | 200 ml in der Glasflasche

Price: €2.73
Rating: 4.6/5
Reviews: 113
Age: 3y ago

Bamboo Garden - Sojasauce japanischer Art | Zum Würzen von Fleisch Geflügel Reis und weiteren fernöstlichen Gerichten | 150 ml in der Glasflasche

Price: €2.15
Rating: 4.2/5
Reviews: 54
Age: 3y ago

Bamboo Garden - Helle Sojasauce | Asiatische Würzsauce für helleres Fleisch und Fisch | 150 ml in der Glasflasche

Price: €2.21
Rating: 4.7/5
Reviews: 144
Age: 3y ago

Bamboo Garden Premium Sojasauce 150 ml

Price: €2.49
Rating: 4.5/5
Reviews: 72
Age: 4y ago

Umami Japanische Sojasauce 750ml - Hergestellt in Japan aus Japanischen Zutaten - Handwerklich im Kioke-Fass Gereift - Alkoholfrei Ohne GVO - Authentischer handwerklicher Geschmack

Price: €14.61
Rating: 4.7/5
Reviews: 586
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

48%

Top 20: 88%

Open market

10%

LEE KUM KEE41%
Kikkoman22%
Emma Basic10%
Shibanuma Soy Sauce Co.7%
Diamond6%
Bamboo Garden5%
Open — no brand owns it (7 brands, 10%)

Sojasauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume455KCVR13.8%Products31Brands13Top 5 Brands85%OOS Rate2.8%Rating4.7★Reviews793Avg BSR#87

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Top Sojasauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sojasauce211K/yr -18.1%10.7% conv.
kikkoman sojasauce51K/yr -12.0%5.8% conv.
helle sojasauce26K/yr -19.4%15.9% conv.
sojasoße30K/yr -42.3%9.2% conv.
dunkle sojasauce23K/yr -24.3%16.9% conv.
soy sauce19K/yr -11.6%7.9% conv.
soya soy sauce18K/yr -7.2%8.5% conv.
soja sauce12K/yr -20.5%9.7% conv.
sojasauce hell12K/yr -26.5%13.0% conv.
soja soße8K/yr -18.0%7.5% conv.

What reviews say buyers love and hate about Sojasauce

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Geschmack insgesamt26%

“Beste Sojasoße”

Geschmack16%

“Beste Sojasauce, ever”

Qualität insgesamt14%

“Top Produkt”

Preis-Leistungs-Verhältnis9%

“Preis Leistung ok”

Salzgehalt5%

“harmoniert super mit hellem Soja oder anderen Zutaten, ohne alles zu übersalzen.”

What buyers complain about

51% of reviews

Salzgehalt17%

“Unendlich salzig”

Preis-Leistungs-Verhältnis10%

“Preislich hoch”

Geschmack7%

“Geschmacklich kein Unterschied”

Geschmack insgesamt4%

“man schmeckt den Alkohol”

Inhaltsstoffe – insgesamt4%

“zu viele Zusatzstoffe”

Common Sojasauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sojasauce 53/100 on Amazon Germany — Worth a look. The niche generates €511K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.6% over the last 90 days.