Is Sojamilch profitable to sell on Amazon Germany?

Flapen scores Sojamilch 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €157K a year across 16 tracked products. 1 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -15.9% in the last 90 days.

How competitive is the Sojamilch niche on Amazon Germany?

8 brands and 22 sellers compete in Sojamilch on Amazon Germany. The top 5 Sojamilch products take 71% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Sojamilch?

Sojamilch buyers on Amazon Germany complain most about Geschmack insgesamt, Preis-Leistungs-Verhältnis, and Ernährungs Gehalt. An estimated 0.1% of orders come back.

What does it cost to enter the Sojamilch niche?

Sojamilch sells for €12.24 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €0.92 to €29.42. The average product has 455 reviews, the count a new listing must catch up to.

Sojamilch

Fail

Demand is soft, at -15.9% this quarter, so Sojamilch is a Fail.

Flapen Score: 45
45 / 100Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size: €157K/yr158K searches / yr
90-day growth: -15.9%search demand this quarter
Competition: 71%top-5 click share · 8 brands · 22 sellers

Flapen Score

Sojamilch against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sojamilch is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Sojamilch market on Amazon at a glance

Shoppers on Amazon Germany searched for Sojamilch 158K times last year and spent an estimated €157K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months: 158K
Growth, 90 days vs prior 90: -15.9%
Conversion, latest week: 8.1%
Market size, estimated: €157Ka year
Top search term: sojamilch29K searches a year

02 · Price

A sale here is worth €12.24.

Listings sell for €12.24 on average, from €0.92 to €29.42. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €12.24 that is €9K to €12K a year per listing.

Average price: €12.24under the $15 to $100 sweet spot
Price range: €0.92–€29.42
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €9K–€12K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #6 within Frühstücksmüsli. It carries 455 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings: 56%
Prime listings: 75%
Out of stock, average day: 10.0%
Average rank: #6in Frühstücksmüsli
Average rating: 4.43 starsAmazon Germany average 4.37 stars
Average reviews: 455per listing
Listings tracked: 16

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 62 months

Products

Top Sojamilch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Brand 144%
Brand 234%
Brand 37%
Brand 45%
Brand 53%
Brand 63%
Open — no brand owns it (2 brands, 4%)

Demand

Sojamilch search demand

Weekly searches over the year. Pick a range.

Search terms

Top Sojamilch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

sojamilch29K/yr -0.4%5.6% conv.
sojaflocken23K/yr -32.7%11.9% conv.
soy25K/yr -25.8%0.1% conv.
soja20K/yr -14.9%1.1% conv.
sojamilch ohne zucker7K/yr +19.2%8.1% conv.
soja milch7K/yr +2.7%4.8% conv.
alpro soja milch ohne zucker7K/yr -16.3%16.5% conv.
alpro soja6K/yr +12.8%5.0% conv.
soja flocken4K/yr -22.1%10.4% conv.
alpro soja milch11K/yr -33.9%6.5% conv.

Reviews and returns

What reviews say buyers love and hate about Sojamilch

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Geschmack insgesamt”

23%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Schmeckt widerlich”

A buyer, on “Geschmack insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Sojamilch questions

Answered from the same tracked data.

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