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soja granulat

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 17Conversion 76Competition 25Returns 100Price range 49Avg price 49Brand share 45Review moat 88Quality gap 58

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great242.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€11.82

avg listing price — sweet spot $15–$100

Price range

Okay€1.86–€27.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Market size

Bad€47K

€47K/yr · 56K searches

According to Flapen's Amazon Germany niche tracking, soja granulat is a €47K/yr Amazon Germany market (56K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Skip it — 45/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

soja granulat market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€71K–€95K
units × avg price
Conversion rate
7.1%
Avg BSR
#79
Page quality
0%
Prime
79%
Sponsored
57%
Out of stock
8.6%
Avg brand age
57 months
Avg seller age
211 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

17%

  • Lotao47%
  • Aroy-D11%
  • Alnatura7%
  • Planeo6%
  • Biona6%
  • TOMAMI5%
  • Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
3K2KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.4×

Top soja granulat search terms

  • jackfruit21K/yr
  • veggie hack9K/yr
  • veganes hack9K/yr
  • jackfrucht7K/yr
  • jackfruit dose4K/yr
  • veganes hackfleisch4K/yr
  • lotao veggie hack2K/yr
All search terms

Top soja granulat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€5K20%€9K30%€14K40%€19K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about soja granulat

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt34%

“Schmeckt ok”

Qualität insgesamt15%

“Super Qualität”

Textur/Konsistenz – insgesamt7%

“Super Konsistenz”

Geschmack7%

“Geschmack natürlich fast neutral”

Preis-Leistungs-Verhältnis6%

“Günstig”

Vegan/Biologisch6%

“Sehr gutes veganes Hack”

Ernährungs Gehalt4%

“Glutenfrei, proteinreich & gut verträglich”

beworben Vs Tatsächliches Produkt3%

“Wie beschrieben”

Würzigkeit3%

“sehr lecker zum würzen von Veggie-Hack”

Inhaltsstoffe – insgesamt3%

“Für mich das beste Sojagranulat was es gibt”

What buyers complain about

Geschmack insgesamt35%

“Schmeckt nicht”

Preis-Leistungs-Verhältnis6%

“Und es ist auch eine Kosten Frage”

Textur/Konsistenz – insgesamt5%

“hatte eine unangenehme Konsistenz.”

Qualität insgesamt5%

“Die Qualität hat leider nachgelassen”

Ernährungs Gehalt5%

“Nicht Glutenfrei”

Geruch5%

“Ansonsten fast geruchslose”

Salzgehalt2%

“naja essbare gefunden, die mir persönlich meist zu salzig waren.”

Common questions

Is soja granulat profitable to sell on Amazon Germany?
The niche generates €47K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
How competitive is the soja granulat niche?
12 brands and 17 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in soja granulat?
Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Textur/Konsistenz – insgesamt. The return rate is 0.0%.
When does demand for soja granulat peak?
Demand peaks in Sep; the busiest month runs 2.4× the quietest.
What does it cost to enter the soja granulat niche?
Listings span €1.86–€27.64; the average listing price is €11.82 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.