soja crispies
Skip itSoft demand (-23.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Price range
Good€2.01–€45.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,205.07avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.92avg listing price — sweet spot $15–$100
Market size
Okay€156K€156K/yr · 110K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, soja crispies is a €156K/yr Amazon Germany market (110K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 46/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
soja crispies market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- €109K–€137K
- units × avg price
- Conversion rate
- 13.0%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 71%
- Out of stock
- 12.7%
- Avg brand age
- 53 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
6%
- Alnatura39%
- KoRo31%
- Nutriheads13%
- Naughty Nuts5%
- Body Attack4%
- Vilgain2%
- Open — no brand owns it (4 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.9% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.1×
Top soja crispies search terms
- erdnussmus71K/yr
- koro erdnussmus15K/yr
- erdnussmus ohne zucker15K/yr
- erdnussmus bio4K/yr
- koro erdnussbutter3K/yr
- erdnussmus koro3K/yr
Top soja crispies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alnatura Bio Erdnussmus 250g
Alnatura€2.174.2★162 rev
KoRo Erdnussmus - 1 kg Vorratspackung - Cremige Konsistenz - Ohne Zuckerzusatz* & Stabilisatoren - Erdnussbutter aus 100% gerösteten Erdnüssen
KoRo€11.874.6★769 rev
ALNATURA Erdnuss Mus crunchy mit Erdnussstuckchen 250g
Alnatura€2.304.3★201 rev
Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren
Nutriheads€9.014.3★105 rev
NAUGHTY NUTS Bio Erdnussmus Smooth | Vegane Erdnussbutter | 100% Natürlich | Ohne Palmöl & Zucker | Ideal Als Topping Für Müsli | 500g
Naughty Nuts€6.463.7★155 rev
Newest
by launch date
by Amazon Erdnussmus Smooth 340g
by Amazon€2.0120 rev
GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g
Gerlinéa€4.2647 rev
Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren
Nutriheads€9.01105 rev
KoRo - Erdnussmus 2 x 1 kg - Aus 100% naturbelassenen Erdnüssen - Ideal zum Kochen und Backen - Im praktischen Zweierpack
KoRo€19.47769 rev
KoRo - Bio Erdnussmus 2 x 500 g - Bio-Qualität - Ohne Zusätze - Im praktischen Zweierpack
KoRo€16.1957 rev
Trending
90-day click momentumby Amazon Erdnussmus Smooth 340g
by Amazon€2.014.7★
GERLINÉA Fit&Protein Crunchy Erdnussbutter 100% Erdnüsse Leicht geröstet Ohne Zuckerzusatz Proteinquelle 350g
Gerlinéa€4.264.3★
Nutriheads Erdnussbutter Cremig 1000 g | Reine Erdnüsse in Extra Cremiger Konsistenz Ohne Zucker- & Salzzusatz Frei von Konservierungsstoffen Reich an Protein und Ungesättigten Fettsäuren
Nutriheads€9.014.3★
Alnatura Bio Erdnussmus 250g
Alnatura€2.174.2★
KoRo - Bio Erdnussmus 2 x 500 g - Bio-Qualität - Ohne Zusätze - Im praktischen Zweierpack
KoRo€16.194.6★
What buyers say about soja crispies
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Lecker Peanutbutter”
“Super Produkt”
“Die Konsistenz ist schön smooth und eignet sich perfekt als Brotaufstrich, für Porridge, Smoothies oder zum Backen”
“Das Produkt besteht zu 100% aus Erdnüssen”
“Fairer Preis”
“Liefert was besprochen wurde”
“30 % Protein – ideal als proteinreicher Snack oder Zusatz nach dem Sport”
“Smooth wie 'ne 1”
“kein Zucker”
What buyers complain about
“Ziemlich flüssig”
“Schmeckt schrecklich”
“2 Punkte für den Geschmack”
“Ziemlich dünnflüssig”
“Ölig, nicht cremig”
“Flüssig mit Klumpen”
“Schade, 1kg teuer für die Tonne”
“Dieses Produkt entspricht keiner Butter”
“überhaupt nicht süß”
“⚠️ ACHTUNG: IRREFÜHRENDE NÄHRWERTANGABEN”
Common questions
- Is soja crispies profitable to sell on Amazon Germany?
- The niche generates €156K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -23.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the soja crispies niche?
- 10 brands and 13 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in soja crispies?
- Top complaints mined from reviews: Verdünnt/wässrig, Geschmack insgesamt, Geschmack. The return rate is 0.1%.
- When does demand for soja crispies peak?
- Demand peaks in Jan–Feb; the busiest month runs 2.1× the quietest.
- What does it cost to enter the soja crispies niche?
- Listings span €2.01–€45.69; the average listing price is €10.92 (sweet spot $15–$100). The average incumbent carries 1,205 reviews — the moat a new listing must climb.