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Soja Big Steaks

Fail

The top 5 brands take 100% of clicks, so Soja Big Steaks is a Fail.

Flapen Score
40
40 / 100
Ranks 1,025 of 1,367 Lebensmittel & Getränke niches · −6 vs the category median of 46
Market size
€30K/yr24K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
76%top-5 click share · 4 brands · 5 sellers

Flapen Score

Soja Big Steaks against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Soja Big Steaks is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soja Big Steaks market on Amazon at a glance

Shoppers on Amazon Germany searched for Soja Big Steaks 24K times last year and spent an estimated €30K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €30K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
4.3%
Market size, estimated
€30Ka year
Top search term
soja big steak9K searches a year

02 · Price

A sale here is worth €28.55.

Listings sell for €28.55 on average, from €11.74 to €63.42. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €28.55 that is €3K to €7K a year per listing.

Average price
€28.55inside the $15 to $100 sweet spot
Price range
€11.74–€63.42
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #50 within Konserven & Eingelegtes. It carries 231 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
25%
Out of stock, average day
8.3%
Average rank
#50in Konserven & Eingelegtes
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
231per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
87 months

Products

Top Soja Big Steaks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 221%
  • Brand 310%
  • Brand 48%
  • Open — no brand owns it (0%)

Demand

Soja Big Steaks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.7× · 7 of 12 months tracked

Search terms

Top Soja Big Steaks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soja big steak9K/yr
  • soja big steaks11K/yr
  • soja steaks4K/yr

Reviews and returns

What reviews say buyers love and hate about Soja Big Steaks

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschmack insgesamt”
22%of negative reviews mention “Pulverisiert/zerbröselt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bitte kein krümelzeug”
A buyer, on “Pulverisiert/zerbröselt”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Soja Big Steaks questions

Answered from the same tracked data.