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Snickers Mini

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -15.0% this quarter, so Snickers Mini is a Maybe.

Flapen Score
56
56 / 100
Top 11% of 1,367 Lebensmittel & Getränke niches · +10 vs the category median of 46
Market size
€302K/yr491K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
38%top-5 click share · 22 brands · 78 sellers

Flapen Score

Snickers Mini against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Snickers Mini is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snickers Mini market on Amazon at a glance

Shoppers on Amazon Germany searched for Snickers Mini 491K times last year and spent an estimated €302K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €302K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
3.5%
Market size, estimated
€302Ka year
Peak month
January3.7× the quietest month
Top search term
snickers207K searches a year

02 · Price

A sale here is worth €17.36.

Listings sell for €17.36 on average, from €2.04 to €44.21. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At €17.36 that is €17K to €22K a year per listing.

Average price
€17.36inside the $15 to $100 sweet spot
Price range
€2.04–€44.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
€17K–€22K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

49% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #427 within Süßigkeiten & Knabbereien. It carries 2,501 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
49%
Prime listings
79%
Out of stock, average day
2.9%
Average rank
#427in Süßigkeiten & Knabbereien
Average rating
4.40 starsAmazon Germany average 4.37 stars
Average reviews
2,501per listing
Listings tracked
43

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Snickers Mini products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

78

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

38%

Top 20: 76%

Open market

17%

  • Brand 138%
  • Brand 220%
  • Brand 310%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (16 brands, 17%)

Demand

Snickers Mini search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 3.7×

Search terms

Top Snickers Mini search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snickers207K/yr
  • bounty88K/yr
  • milky way65K/yr
  • bounty riegel28K/yr
  • bounty zartbitter25K/yr
  • snickers mini12K/yr
  • snikers8K/yr
  • snickers riegel14K/yr
  • bounty großpackung8K/yr
  • milkyway8K/yr

Reviews and returns

What reviews say buyers love and hate about Snickers Mini

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
16%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“schmeckt auch so”
A buyer, on “Geschmack insgesamt”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Snickers Mini questions

Answered from the same tracked data.