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Smoothie Bowl

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Smoothie Bowl is a Maybe.

Flapen Score
57
57 / 100
Top 9% of 1,367 Lebensmittel & Getränke niches · +11 vs the category median of 46
Market size
€393K/yr353K searches / yr
90-day growth
-44.1%search demand this quarter
Competition
37%top-5 click share · 5 brands · 9 sellers

Flapen Score

Smoothie Bowl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Smoothie Bowl is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smoothie Bowl market on Amazon at a glance

Shoppers on Amazon Germany searched for Smoothie Bowl 353K times last year and spent an estimated €393K. All 5 brands take every click. Demand peaks in Jan–Feb–Mar. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -44.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €393K a year.

Searches, last 12 months
353K
Growth, 90 days vs prior 90
-44.1%
Conversion, latest week
5.9%
Market size, estimated
€393Ka year
Peak month
January4.8× the quietest month
Top search term
oatsome90K searches a year

02 · Price

A sale here is worth €18.99.

Listings sell for €18.99 on average, from €1.38 to €47.49. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.99 that is €5K to €9K a year per listing.

Average price
€18.99inside the $15 to $100 sweet spot
Price range
€1.38–€47.49
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€9K
Returns
0.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 17.3% of listings are out of stock. The average listing ranks #42 within Frühstücksmüsli. It carries 119 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
71%
Out of stock, average day
17.3%
Average rank
#42in Frühstücksmüsli
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
119per listing
Listings tracked
35

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Smoothie Bowl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

5 rising

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 87%

Open market

0%

  • Brand 151%
  • Brand 243%
  • Brand 34%
  • Brand 41%
  • Brand 51%

Demand

Smoothie Bowl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.8×

Search terms

Top Smoothie Bowl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oatsome90K/yr
  • smoothie bowl69K/yr
  • brekky bowl67K/yr
  • brekky29K/yr
  • oatsome smoothie bowl30K/yr
  • brekky bowl starter set18K/yr
  • protein bowl8K/yr
  • smoothie bowl pulver9K/yr
  • oatsome high protein bowl5K/yr
  • oatsome probierpaket5K/yr

Reviews and returns

What reviews say buyers love and hate about Smoothie Bowl

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “Geschmack insgesamt”
21%of negative reviews mention “Geschmack insgesamt”
<0.1%of orders come back, a rate Amazon rounds to zero
“Schmeckt überhaupt nicht”
A buyer, on “Geschmack insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smoothie Bowl questions

Answered from the same tracked data.