Is smoothie bowl profitable to sell on Amazon Germany?

The niche generates €393K/yr across 35 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the smoothie bowl niche?

5 brands and 9 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in smoothie bowl?

Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.

When does demand for smoothie bowl peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 4.8× the quietest.

What does it cost to enter the smoothie bowl niche?

Listings span €1.38–€47.49; the average listing price is €18.99 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

smoothie bowl

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great118.66

avg incumbent reviews — the moat a new listing must climb

Avg price

Great€18.99

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great37%

top-5 click share — an open shelf

Price range

Good€1.38–€47.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Market size

Good€393K

€393K/yr · 353K searches

Growth

Bad-44.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, smoothie bowl is a €393K/yr Amazon Germany market (353K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 57/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

smoothie bowl market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: €285K–€380K; units × avg price
Conversion rate: 5.9%
Avg BSR: #42
Page quality: 0%
Prime: 71%
Sponsored: 94%
Out of stock: 17.3%
Avg brand age: 41 months
Avg seller age: 188 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

37%

Top 20: 87%

Open market

Brekky Bowl51%
Oatsome43%
SÜSSUNDCLEVER.DE est 20164%
RUF1%
3Bears1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.1% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 4.8×

Open Trend

Top smoothie bowl search terms

oatsome90K/yr -42.8%5.6% conv.
smoothie bowl69K/yr -50.8%3.1% conv.
brekky bowl67K/yr -57.8%5.7% conv.
brekky29K/yr -4.4%4.6% conv.
oatsome smoothie bowl30K/yr -34.5%7.9% conv.
brekky bowl starter set18K/yr -47.2%3.5% conv.
protein bowl8K/yr -42.1%1.8% conv.
smoothie bowl pulver9K/yr -36.5%2.8% conv.
oatsome high protein bowl5K/yr -40.5%6.2% conv.
oatsome probierpaket5K/yr -51.9%1.9% conv.

All search terms

Top smoothie bowl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oatsome€14.704.4★722 rev

BREKKY - Smoothie Bowl Set - Gratis Kokosnusbowl und Löffel - vegan - 100% natürlich - ohne Zuckerzusatz - perfektes Frühstück

Brekky Bowl€42.554.1★118 rev

BREKKY - Protein Blueberry - Smoothie Bowl - Vegan - 100% natürliche Zutaten - ohne Zuckerzusatz - easy Zubereitung - Superfood Mix - Frühstück

Brekky Bowl€16.994.3★128 rev

BREKKY - Blueberry Wave- Smoothie Bowl - vegan - 100% natürlich - ohne Zuckerzusatz - perfektes Frühstück

Brekky Bowl€15.194.1★192 rev

Oatsome€16.574.0★104 rev

Newest

by launch date

Oatsome€17.454 rev

7mo ago

Brekky innovatives Chia Samen Upgrade (Made in Germany & Vegan) für deine Darmgesundheit | 1 Mrd. Probiotika & Präbiotika | OMEGA 3 und Ballaststoffe | Chiasamen (Berry Chia Pudding)

Brekky Bowl€21.0027 rev

8mo ago

BREKKY - Protein Cheesecake - Smoothie Bowl - Vegan - 100% natürliche Zutaten - ohne Zuckerzusatz - easy Zubereitung - Superfood Mix - Frühstück

Brekky Bowl€17.2214 rev

8mo ago

SÜSSUNDCLEVER.DE est 2016€22.2612 rev

9mo ago

BREKKY - Wildberry Mix - Smoothie Bowl - Glutenfrei - Vegan - 100% natürliche Zutaten - ohne Zuckerzusatz - easy Zubereitung - Superfood Mix - Frühstück

Brekky Bowl€15.9162 rev

1y ago

What buyers say about smoothie bowl

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt48%

“Bestes Frühstück”

Geschmack10%

“Super leckere Smoothie Bowl”

Ernährungs Gehalt5%

“Cookie high Protein”

Kochanleitung5%

“Zubereitung in kürzester Zeit - 50g in Schüssel, heisses Wasser - umrühren - genießen”

Qualität insgesamt4%

“Danke, super Produkt”

Süße2%

“sehr schokoladig”

Gesundheitliche Vorteile – insgesamt2%

“Für mich eine gesunde Alternative - würde ich definitiv wieder bestellen”

Frische2%

“frischen Erdbeeren ein schnelles Frühstück.”

Textur/Konsistenz – insgesamt2%

“Chia-Pudding mit angenehmer Konsistenz”

Benutzerfreundlichkeit2%

“Praktisch und lecker”

What buyers complain about

Geschmack insgesamt21%

“Schmeckt überhaupt nicht”

Preis-Leistungs-Verhältnis20%

“30€ für nichts”

Geschmack9%

“Geschmacklose und unschöne Pampe für viel Geld”

Süße4%

“Schmeckt gut nicht süß”

Textur/Konsistenz – insgesamt3%

“Konsistenz irritiert mich”

Geruch2%

“Packung stinkt penetrant nach Räucherstäbchen”

beworben Vs Tatsächliches Produkt2%

“Das Produkt erfüllt nur leider nicht mal ansatzweise die Erwartung”

Brock/Klump/Sammlung1%

“Leider war das Pulver in der Verpackung sehr klumpig”

Inhaltsstoffe – insgesamt1%

“Wenig Inhalt”

Funktionalität insgesamt1%

“Aber nicht ständig”

Common questions

Is smoothie bowl profitable to sell on Amazon Germany?: The niche generates €393K/yr across 35 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the smoothie bowl niche?: 5 brands and 9 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in smoothie bowl?: Top complaints mined from reviews: Geschmack insgesamt, Preis-Leistungs-Verhältnis, Geschmack. The return rate is 0.0%.
When does demand for smoothie bowl peak?: Demand peaks in Jan–Feb–Mar; the busiest month runs 4.8× the quietest.
What does it cost to enter the smoothie bowl niche?: Listings span €1.38–€47.49; the average listing price is €18.99 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.