Smirnoff Ice

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €257K a year.

Searches, last 12 months

273K

Growth, 90 days vs prior 90

+43.5%

Conversion, latest week

5.2%

Market size, estimated

€257Ka year

Peak month

July1.7× the quietest month

Top search term

smirnoff ice97K searches a year

Listings sell for €18.14 on average, from €7.24 to €63.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.14 that is €5K to €9K a year per listing.

Average price

€18.14inside the $15 to $100 sweet spot

Price range

€7.24–€63.35

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

€5K–€9K

Returns

0.1%of orders · Amazon Germany median 1.1%

69% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #79 within Bier, Wein & Spirituosen. It carries 761 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

76%

Out of stock, average day

2.9%

Average rank

#79in Bier, Wein & Spirituosen

Average rating

4.44 starsAmazon Germany average 4.37 stars

Average reviews

761per listing

Listings tracked

29

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months