smirnoff ice
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Great€7.24–€63.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.14avg listing price — sweet spot $15–$100
Review moat
Good761.28avg incumbent reviews — the moat a new listing must climb
Growth
Good+43.5%90-day search growth — must beat 0% to launch
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€257K€257K/yr · 273K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
According to Flapen's Amazon Germany niche tracking, smirnoff ice is a €257K/yr Amazon Germany market (273K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 62/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
smirnoff ice market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- €272K–€363K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 69%
- Out of stock
- 2.9%
- Avg brand age
- 64 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
41
Top-5 brand share
90%
Top 20: 97%
Top-5 click share
47%
Top 20: 91%
Open market
8%
- City36%
- Smirnoff31%
- BREE9%
- Generisch7%
- Rotkäppchen7%
- --3%
- Open — no brand owns it (3 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.5% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 1.7×
Top smirnoff ice search terms
- smirnoff ice97K/yr
- prosecco dosen40K/yr
- rotkäppchen fruchtsecco18K/yr
- sekt dosen16K/yr
- city secco dosen13K/yr
- secco dosen11K/yr
- fruchtsecco9K/yr
- alkohol dosen7K/yr
- mixgetränke mit alkohol dose8K/yr
- rotkäppchen fruchtsecco alkoholfrei7K/yr
Top smirnoff ice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smirnoff Ice Original Mixgetränk mit Smirnoff Vodka und prickelndem Zitronen Geschmack 10% Alkohol 12 Dosen x 250 ml (EINWEG Verpackung) fertige Cocktails perfekt für Partys und gesellige Anlässe
Smirnoff€25.314.3★207 rev
City Secco White Frizzante (12 x 0.2l)
City€8.764.6★219 rev
ICE Original Vodka Limonade 275ml Flasche 4er Pack
Generisch€24.800.0★0 rev
City Rosato (12 x 0 2l)
City€7.724.6★146 rev
6 x Smirnoff Ice (6 x 0 7L) Wodka Mix Getränk mit 4% Alkohol
Smirnoff€60.123.9★51 rev
Newest
by launch date
12 Dosen Smirnoff Ice & Crush Mix 10% vol. Orginal inc. EINWEGPfand a 0 25L aus 6 Sorten
Onlineshop Bormann€28.560 rev
ICE Original Vodka Limonade 275ml Flasche 4er Pack
Generisch€24.800 rev
Bree Wild Berry Spritz (12 x 0 2l) spritzig-fruchtiger Genuss mit intensiven Aromen wilder Beeren der den Sommer aufleben lässt perfekt eiskalt aus der Dose oder mit Strohhalm
BREE€8.2831 rev
Smirnoff Ice Raspberry 12 Dosen prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Raspberry Geschmack perfekt für Partys und gesellige Anlässe 10 Prozent Alkohol 250-ml-Dosen
Smirnoff€18.9026 rev
Smirnoff Ice Original 4er-Pack prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Zitronengeschmack perfekt für Partys und gesellige Anlässe 10% Vol 250 ml Dosen
Smirnoff€7.2422 rev
Trending
90-day click momentum12 Dosen Smirnoff Ice & Crush Mix 10% vol. Orginal inc. EINWEGPfand a 0 25L aus 6 Sorten
Onlineshop Bormann€28.560.0★
ICE Original Vodka Limonade 275ml Flasche 4er Pack
Generisch€24.800.0★
Süss & Fruchtig Secco Rosé Sekt Dosen Fruchtig-Spritziger Weinschorle-Genuss aus Württemberg 12 x 0 2 l Dose
Süss & Fruchtig€18.053.8★
Smirnoff Ice Raspberry 12 Dosen prickelndes Mixgetränk mit Smirnoff Vodka und spritzigem Raspberry Geschmack perfekt für Partys und gesellige Anlässe 10 Prozent Alkohol 250-ml-Dosen
Smirnoff€18.904.6★
Rotkäppchen Fruchtsecco Set Himbeere Granatapfel Holunderblüte Pfirsich Mango Schwarze Johannisbeere (12 x 0 2l)
Rotkäppchen€28.064.7★
What buyers say about smirnoff ice
What buyers praise and complain about, mined from review topics.What buyers love
“Schmeckt”
“Guter Vodka”
“Süß”
“bei Amazon preislich fast umschlagbar.”
“Qualitätswodka”
“Top Geschmack”
“Für ein Geschenk super”
What buyers complain about
“Der Geschmackseindruck war geradezu eklig, süßlich, gleichzeitig dünn”
“ich finde die Alkoholkonzentration etwas zu hoch.”
“Nicht mehr lange haltbar”
“Bei dem Preis finde ich das echt schade”
“Schmeckt künstlich”
Common questions
- Is smirnoff ice profitable to sell on Amazon Germany?
- The niche generates €257K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +43.5%. Flapen's verdict: Worth a look (62/100).
- How competitive is the smirnoff ice niche?
- 9 brands and 41 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in smirnoff ice?
- Top complaints mined from reviews: Geschmack insgesamt, Alkoholgehalt, Haltbarkeit. The return rate is 0.1%.
- When does demand for smirnoff ice peak?
- Demand peaks in May–Jul; the busiest month runs 1.7× the quietest.
- What does it cost to enter the smirnoff ice niche?
- Listings span €7.24–€63.35; the average listing price is €18.14 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.