Is Smirnoff Ice profitable to sell on Amazon Germany?

Flapen scores Smirnoff Ice 62 out of 100 on Amazon Germany, a Maybe. Shoppers spend €257K a year across 29 tracked products. 0 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +43.5% in the last 90 days.

How competitive is the Smirnoff Ice niche on Amazon Germany?

9 brands and 41 sellers compete in Smirnoff Ice on Amazon Germany. The top 5 Smirnoff Ice products take 47% of clicks, and the top 5 brands take 90%.

What do buyers complain about in Smirnoff Ice?

Smirnoff Ice buyers on Amazon Germany complain most about Geschmack insgesamt, Alkoholgehalt, and Haltbarkeit. An estimated 0.1% of orders come back.

When does demand for Smirnoff Ice peak?

Search demand for Smirnoff Ice on Amazon Germany peaks in May–Jul, and the busiest month runs 1.7× the quietest.

What does it cost to enter the Smirnoff Ice niche?

Smirnoff Ice sells for €18.14 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.24 to €63.35. The average product has 761 reviews, the count a new listing must catch up to.

Smirnoff Ice

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 90% of clicks, so Smirnoff Ice is a Maybe.

Flapen Score: 62
62 / 100Top 2% of 1,367 Lebensmittel & Getränke niches · +16 vs the category median of 46
Market size: €257K/yr273K searches / yr
90-day growth: +43.5%search demand this quarter
Competition: 47%top-5 click share · 9 brands · 41 sellers

Flapen Score

Smirnoff Ice against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Smirnoff Ice is stronger. Inside it, weaker.

62Maybe

This niche Category average

See the method

Market

The Smirnoff Ice market on Amazon at a glance

Shoppers on Amazon Germany searched for Smirnoff Ice 273K times last year and spent an estimated €257K. The top 5 brands take 90% of clicks. Demand peaks in May–Jul. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €257K a year.

Searches, last 12 months: 273K
Growth, 90 days vs prior 90: +43.5%
Conversion, latest week: 5.2%
Market size, estimated: €257Ka year
Peak month: July1.7× the quietest month
Top search term: smirnoff ice97K searches a year

02 · Price

A sale here is worth €18.14.

Listings sell for €18.14 on average, from €7.24 to €63.35. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €18.14 that is €5K to €9K a year per listing.

Average price: €18.14inside the $15 to $100 sweet spot
Price range: €7.24–€63.35
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€9K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #79 within Bier, Wein & Spirituosen. It carries 761 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 69%
Prime listings: 76%
Out of stock, average day: 2.9%
Average rank: #79in Bier, Wein & Spirituosen
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 761per listing
Listings tracked: 29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 0Amazon's first-year sales bar
Average brand age: 64 months

Products

Top Smirnoff Ice products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

Top-5 brand share

90%

Top 20: 97%

Top-5 click share

47%

Top 20: 91%

Open market

Brand 136%
Brand 231%
Brand 39%
Brand 47%
Brand 57%
Brand 63%
Open — no brand owns it (3 brands, 8%)

Demand

Smirnoff Ice search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jul · busiest ÷ quietest = 1.7×

Search terms

Top Smirnoff Ice search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

smirnoff ice97K/yr +54.6%1.3% conv.
prosecco dosen40K/yr +16.1%7.4% conv.
rotkäppchen fruchtsecco18K/yr +65.3%1.2% conv.
sekt dosen16K/yr +25.6%6.6% conv.
city secco dosen13K/yr +71.5%17.0% conv.
secco dosen11K/yr +31.1%8.5% conv.
fruchtsecco9K/yr +41.1%1.1% conv.
alkohol dosen7K/yr +71.9%1.4% conv.
mixgetränke mit alkohol dose8K/yr +51.4%0.9% conv.
rotkäppchen fruchtsecco alkoholfrei7K/yr +10.5%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Smirnoff Ice

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Geschmack insgesamt”

40%of negative reviews mention “Geschmack insgesamt”

0.1%of orders come back

“Der Geschmackseindruck war geradezu eklig, süßlich, gleichzeitig dünn”

A buyer, on “Geschmack insgesamt”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

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FAQ

Common Smirnoff Ice questions

Answered from the same tracked data.

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