Smarties

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €172K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

-8.3%

Conversion, latest week

5.3%

Market size, estimated

€172Ka year

Peak month

November1.8× the quietest month

Top search term

smarties111K searches a year

Listings sell for €11.01 on average, from €1.82 to €32.32. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At €11.01 that is €17K to €22K a year per listing.

Average price

€11.01under the $15 to $100 sweet spot

Price range

€1.82–€32.32

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

€17K–€22K

Returns

0.1%of orders · Amazon Germany median 1.1%

32% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #181 within Süßigkeiten & Knabbereien. It carries 771 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

84%

Out of stock, average day

9.5%

Average rank

#181in Süßigkeiten & Knabbereien

Average rating

4.47 starsAmazon Germany average 4.37 stars

Average reviews

771per listing

Listings tracked

19

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months