Sherry
FailThe top 5 brands take 98% of clicks, so Sherry is a Fail.
- Flapen Score
- 42 / 100Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 4642
- Market size
- €33K/yr43K searches / yr
- 90-day growth
- -16.5%search demand this quarter
- Competition
- 62%top-5 click share · 6 brands · 27 sellers
Flapen Score
Sherry against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Sherry is stronger. Inside it, weaker.
Market
The Sherry market on Amazon at a glance
Shoppers on Amazon Germany searched for Sherry 43K times last year and spent an estimated €33K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 5.4% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- -16.5%
- Conversion, latest week
- 5.4%
- Market size, estimated
- €33Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- sherry39K searches a year
02 · Price
A sale here is worth €13.89.
Listings sell for €13.89 on average, from €3.78 to €30.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €13.89 that is €1K to €3K a year per listing.
- Average price
- €13.89under the $15 to $100 sweet spot
- Price range
- €3.78–€30.12
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #148 within Bier, Wein & Spirituosen. It carries 165 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #148in Bier, Wein & Spirituosen
- Average rating
- 4.45 starsAmazon Germany average 4.37 stars
- Average reviews
- 165per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 111 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 111 months
Products
Top Sherry products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
27
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Brand 164%
- Brand 220%
- Brand 37%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (0%)
Demand
Sherry search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Reviews and returns
What reviews say buyers love and hate about Sherry
We read the reviews and the return reasons for every product selling here.
“Extrem süß-leider zu süß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sherry questions
Answered from the same tracked data.