How competitive is the Sherry niche on Amazon Germany?

6 brands and 27 sellers compete in Sherry on Amazon Germany. The top 5 Sherry products take 62% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Sherry?

Sherry buyers on Amazon Germany complain most about Süße, Geschmack, beworben Vs Tatsächliches Produkt, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Sherry niche?

Sherry sells for €13.89 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €3.78–€30.12. The average incumbent carries 165 reviews — the moat a new listing must climb.

Sherry

brand-locked demand (top 5 brands take 98% of clicks) — Sherry doesn't clear our bar today.

Flapen Score

Skip it

Ranks 893 of 1,367 Lebensmittel & Getränke niches · −4 vs the category median of 46

This niche Category average · 1,367 niches

Is Sherry profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sherry is a €33K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Sherry: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.5% over the last 90 days and 5.4% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr3K

Search volume / yr-16.5%43K

Conversion rate5.4%

Avg price€13.89

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 27

Top-5 product click share62%

Open market2%

Avg brand age111 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Sherry products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Osborne Sherry Golden Medium Hochwertiger halbtrockener Sherry hergestellt nach dem Solera-Verfahren aus Andalusien in Spanien mit 15 Prozent vol. (1 x 0 75l)

Price: €6.63
Rating: 4.7/5
Reviews: 184
Age: 6y ago

Osborne Sherry Pedro Ximenez 1827 Hochwertiger süßer Sherry hergestellt nach dem Solera-Verfahren aus Andalusien in Spanien mit 17% vol. (1 x 0 75l)

Price: €13.00
Rating: 4.5/5
Reviews: 185
Age: 8y ago

Lustau Amontillado Los Arcos Sherry Medium Dry (1 x 0.75 l)

Price: €13.18
Rating: 4.5/5
Reviews: 24
Age: 5y ago

Osborne Sherry Medium 15% Vol. 0 75l

Price: €6.74
Rating: 3.9/5
Reviews: 7
Age: 13y ago

Osborne Sherry Fino Hochwertiger trockener Sherry hergestellt nach dem Solera-Verfahren aus Andalusien in Spanien mit 15% vol. (1 x 0 75l)

Price: €6.42
Rating: 4.0/5
Reviews: 47
Age: 12y ago

Newest

by launch date

Capirete | Sherry-Essig Reserva (20 Jahre) - 750 ml

Price: €13.42
Rating: 4.6/5
Reviews: 30
Age: 1y ago

Dry Sack Medium Sherry 0 75L | Medium Sherry aus Jerez Spanien | Palomino & Pedro Ximénez Trauben | in Ex-Bourbonfässer gereift | 19 5% Vol | aufgespriteter Weißwein

Price: €8.08
Rating: 5.0/5
Reviews: 7
Age: 2y ago

Paul Corcellet Sherry Essig 250 ml

Price: €3.78
Rating: 4.2/5
Reviews: 22
Age: 5y ago

Lustau Amontillado Los Arcos Sherry Medium Dry (1 x 0.75 l)

Price: €13.18
Rating: 4.5/5
Reviews: 24
Age: 5y ago

Osborne Sherry Golden Medium Hochwertiger halbtrockener Sherry hergestellt nach dem Solera-Verfahren aus Andalusien in Spanien mit 15 Prozent vol. (1 x 0 75l)

Price: €6.63
Rating: 4.7/5
Reviews: 184
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Osborne64%
Lustau20%
Williams & Humbert7%
Harveys4%
Paul Corcellet3%
olivaoliva2%
Open — no brand owns it (0%)

Sherry demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR5.4%Products17Brands6Top 5 Brands98%OOS Rate0.0%Rating4.5★Reviews165Avg BSR#148

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

What reviews say buyers love and hate about Sherry

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Alkoholgeschmack30%

“Guter Sherry”

Qualität insgesamt25%

“Das Produkt ist grundsätzlich gut”

Geschmack25%

“Überraschend aromatisch und vielseitig”

Geschmack insgesamt10%

“Sehr lecker”

Preis-Leistungs-Verhältnis5%

“auch das Preis-Leistungs-Verhältnis stimmt.”

What buyers complain about

100% of reviews

Süße50%

“Extrem süß-leider zu süß”

Geschmack25%

“er hat einen billigen, unangenehmen Geschmack”

beworben Vs Tatsächliches Produkt25%

“Der Essig entspricht keinesfalls der Beschreibung”

Common Sherry questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sherry 42/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 17 tracked products. Search demand moved -16.5% over the last 90 days.