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Sesamöl

Fail

Demand is soft, at -14.2% this quarter, so Sesamöl is a Fail.

Flapen Score
45
45 / 100
Ranks 687 of 1,367 Lebensmittel & Getränke niches · −1 vs the category median of 46
Market size
€306K/yr236K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
77%top-5 click share · 9 brands · 20 sellers

Flapen Score

Sesamöl against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Sesamöl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sesamöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Sesamöl 236K times last year and spent an estimated €306K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €306K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
14.5%
Market size, estimated
€306Ka year
Peak month
January1.4× the quietest month
Top search term
sesamöl158K searches a year

02 · Price

A sale here is worth €8.96.

Listings sell for €8.96 on average, from €2.33 to €28.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At €8.96 that is €18K to €22K a year per listing.

Average price
€8.96under the $15 to $100 sweet spot
Price range
€2.33–€28.87
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
€18K–€22K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Öl, Essig & Dressings. It carries 895 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Öl, Essig & Dressings
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
895per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Sesamöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • Brand 124%
  • Brand 221%
  • Brand 318%
  • Brand 414%
  • Brand 514%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Sesamöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Sesamöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sesamöl158K/yr
  • sesamöl geröstet38K/yr
  • sesame oil20K/yr
  • geröstetes sesamöl15K/yr
  • sesam öl4K/yr

Reviews and returns

What reviews say buyers love and hate about Sesamöl

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Geschmack insgesamt”
18%of negative reviews mention “Geschmack insgesamt”
0.1%of orders come back
“Leider überhaupt nicht mehr lecker”
A buyer, on “Geschmack insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Sesamöl questions

Answered from the same tracked data.