Sesam
FailPrices span $1.11–$15.55, mostly outside the sweet spot, so Sesam is a Fail.
- Flapen Score
- 38 / 100Ranks 1,135 of 1,367 Lebensmittel & Getränke niches · −8 vs the category median of 4638
- Market size
- €184K/yr199K searches / yr
- 90-day growth
- -29.4%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 8 sellers
Flapen Score
Sesam against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Sesam is stronger. Inside it, weaker.
Market
The Sesam market on Amazon at a glance
Shoppers on Amazon Germany searched for Sesam 199K times last year and spent an estimated €184K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €184K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -29.4%
- Conversion, latest week
- 14.0%
- Market size, estimated
- €184Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- sesam114K searches a year
02 · Price
A sale here is worth €6.61.
Listings sell for €6.61 on average, from €1.11 to €15.55. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At €6.61 that is €20K to €26K a year per listing.
- Average price
- €6.61under the $15 to $100 sweet spot
- Price range
- €1.11–€15.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- €20K–€26K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #526 within Gewürze & Fix-Produkte. It carries 471 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #526in Gewürze & Fix-Produkte
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 471per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Sesam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bamboo Garden - Sushi Sesam Mix Ideal für die Zubereitung von Sushi aller Art Hervorragend auch als Topping zahlreicher Gerichte im Müsli oder Porridge 1 x 50 g
- Price
- €1.11
- Rating
- 4.7/5
- Reviews
- 747
- Age
- 3y ago

Alpi Nature Weißer Sesam geschält 500g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €8.60
- Rating
- 4.8/5
- Reviews
- 520
- Age
- 4y ago

Emma Basic - Gerösteter schwarzer Sesam 150g | Ballaststoffreich | Proteinquelle | vegan | Reiches Aroma | Antioxidantien | Einfach streuen
- Price
- €2.71
- Rating
- 4.6/5
- Reviews
- 1,574
- Age
- 4y ago

Bamboo Garden - Sesam schwarz | Zum Würzen und Dekorieren von Sushi Miso-Suppen Nudelgerichten | 200 g im Beutel
- Price
- €3.01
- Rating
- 4.8/5
- Reviews
- 1,567
- Age
- 6y ago

Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €5.59
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 11mo ago
Trending
estimated 90-day click momentum
BIO Sesam ungeschält 1 kg vegan ballaststoffreiche Proteinquelle Getrocknete Sesamsaat aus kontrolliert biologischem Anbau
- Price
- €11.83
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2mo ago

Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €5.59
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 11mo ago

Alpi Nature Weißer Sesam ungeschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €4.75
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 10mo ago

Alpi Nature Schwarzer Sesam 1kg Sesam schwarz Sesamkörner schwarz Sesamkörner ganz Black Sesame Seeds
- Price
- €15.55
- Rating
- 4.5/5
- Reviews
- 965
- Age
- 4y ago

Emma Basic - Gerösteter schwarzer Sesam 150g | Ballaststoffreich | Proteinquelle | vegan | Reiches Aroma | Antioxidantien | Einfach streuen
- Price
- €2.71
- Rating
- 4.6/5
- Reviews
- 1,574
- Age
- 4y ago
Newest
by launch date
BIO Sesam ungeschält 1 kg vegan ballaststoffreiche Proteinquelle Getrocknete Sesamsaat aus kontrolliert biologischem Anbau
- Price
- €11.83
- Rating
- 4.8/5
- Reviews
- 27
- Age
- 2mo ago

Alpi Nature Weißer Sesam ungeschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €4.75
- Rating
- 3.4/5
- Reviews
- 5
- Age
- 10mo ago

Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds
- Price
- €5.59
- Rating
- 4.8/5
- Reviews
- 15
- Age
- 11mo ago

Alnatura BIO Sesam ungeschält (0.2 kg)
- Price
- €1.84
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 1y ago

BioWagner - Bio Sesamsaat ganz | für asiatische Gerichte oder als Topping für Salate oder Müsli | naturbelassene Bio-Zutaten | recyclebare Verpackung | 60 g
- Price
- €2.35
- Rating
- 4.7/5
- Reviews
- 75
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
8
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
2%
- Bamboo Garden42%
- Alpi Nature30%
- Emma Basic15%
- Löwenstark4%
- Alnatura4%
- BioWagner3%
- Open — no brand owns it (1 brand, 2%)
Demand
Sesam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 1.7×
Search terms
Top Sesam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sesam114K/yr
- sesamkörner52K/yr
- sesame seeds11K/yr
- sesamsamen9K/yr
- sesam mix4K/yr
- sesam bio3K/yr
- bio sesam2K/yr
- sesame3K/yr
Reviews and returns
What reviews say buyers love and hate about Sesam
We read the reviews and the return reasons for every product selling here.
“Moldy taste - Schimmeliger Geschmack”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sesam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









