Is sesam profitable to sell on Amazon Germany?

The niche generates €184K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).

How competitive is the sesam niche?

7 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in sesam?

Top complaints mined from reviews: Geschmack insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.0%.

When does demand for sesam peak?

Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.

What does it cost to enter the sesam niche?

Listings span €1.11–€15.55; the average listing price is €6.61 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.

sesam

Skip it

Prices mostly outside the sweet spot ($1.11–$15.55) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Review moat

Great470.62

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€184K

€184K/yr · 199K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad€6.61

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Price range

Bad€1.11–€15.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, sesam is a €184K/yr Amazon Germany market (199K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

sesam market data

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: €198K–€264K; units × avg price
Conversion rate: 14.0%
Avg BSR: #526
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 62 months
Avg seller age: 194 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Bamboo Garden42%
Alpi Nature30%
Emma Basic15%
Löwenstark4%
Alnatura4%
BioWagner3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.7×

Open Trend

Top sesam search terms

sesam114K/yr -29.3%3.7% conv.
sesamkörner52K/yr -30.0%4.7% conv.
sesame seeds11K/yr -14.7%2.1% conv.
sesamsamen9K/yr -43.1%2.9% conv.
sesam mix4K/yr -23.8%8.2% conv.
sesam bio3K/yr -36.7%1.9% conv.
bio sesam2K/yr -30.1%2.1% conv.
sesame3K/yr -29.7%1.6% conv.

All search terms

Top sesam products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bamboo Garden - Sushi Sesam Mix Ideal für die Zubereitung von Sushi aller Art Hervorragend auch als Topping zahlreicher Gerichte im Müsli oder Porridge 1 x 50 g

Bamboo Garden€1.114.7★747 rev

Alpi Nature Weißer Sesam geschält 500g Sesamkörner ganz weiß Sesam weiß Sesame Seeds

Alpi Nature€8.604.8★520 rev

Emma Basic€2.714.6★1,574 rev

Bamboo Garden - Sesam schwarz | Zum Würzen und Dekorieren von Sushi Miso-Suppen Nudelgerichten | 200 g im Beutel

Bamboo Garden€3.014.8★1,567 rev

Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds

Alpi Nature€5.594.8★15 rev

Newest

by launch date

BIO Sesam ungeschält 1 kg vegan ballaststoffreiche Proteinquelle Getrocknete Sesamsaat aus kontrolliert biologischem Anbau

Löwenstark€11.8327 rev

2mo ago

Alpi Nature Weißer Sesam ungeschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds

Alpi Nature€4.755 rev

10mo ago

Alpi Nature Weißer Sesam geschält 250g Sesamkörner ganz weiß Sesam weiß Sesame Seeds

Alpi Nature€5.5915 rev

11mo ago

Alnatura BIO Sesam ungeschält (0.2 kg)

Alnatura€1.846 rev

1y ago

BioWagner - Bio Sesamsaat ganz | für asiatische Gerichte oder als Topping für Salate oder Müsli | naturbelassene Bio-Zutaten | recyclebare Verpackung | 60 g

BioWagner€2.3575 rev

3y ago

What buyers say about sesam

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Super Produkt”

Geschmack insgesamt22%

“Schmeckt”

Geschmack11%

“Guter Geschmack”

Preis-Leistungs-Verhältnis5%

“Super Preis /Leistung”

Backen5%

“ideal für alle, die regelmäßig mit Sesam kochen oder backen.”

Vegan/Biologisch4%

“BIO-QUALITÄT: Ungeschälte Sesamsaat aus kontrolliert biologischem Anbau, zertifiziert durch DE-ÖKO-003, vegan und natürlich”

Ernährungs Gehalt4%

“NÄHRSTOFFREICH: Mit 17,7 g Protein und 11,8 g Ballaststoffen pro 100 g eine wertvolle Proteinquelle für eine ausgewogene Ernährung”

Frische3%

“ist frisch”

beworben Vs Tatsächliches Produkt3%

“Das Produkt ist genau wie beschrieben”

Würzigkeit2%

“Sehr lecker und würzig”

What buyers complain about

Geschmack insgesamt19%

“Moldy taste - Schimmeliger Geschmack”

Geruch14%

“Keine Spur des normalen nussigen Aromas/Geschmacks”

Preis-Leistungs-Verhältnis10%

“zwar nicht so günstig,”

Haltbarkeit10%

“Kurzes Haltbarkeitsdatum”

beworben Vs Tatsächliches Produkt7%

“Sieht erstmal "wenig" aus, aber der Schein trügt”

Abgestanden/verfault/verwöhnt7%

“Ungeziefer”

Kontamination7%

“Lebensmittel Motten Larven”

Qualität insgesamt5%

“Dann lässt die Qualität nach”

Bitter3%

“merkwürdig bitter, irgendwie nach Chemie.”

Gesamtgröße2%

“Jedoch ist die Menge einfach riesengross”

Common questions

Is sesam profitable to sell on Amazon Germany?: The niche generates €184K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).
How competitive is the sesam niche?: 7 brands and 8 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in sesam?: Top complaints mined from reviews: Geschmack insgesamt, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.0%.
When does demand for sesam peak?: Demand peaks in Jan–Feb; the busiest month runs 1.7× the quietest.
What does it cost to enter the sesam niche?: Listings span €1.11–€15.55; the average listing price is €6.61 (sweet spot $15–$100). The average incumbent carries 471 reviews — the moat a new listing must climb.