Is scones profitable to sell on Amazon Germany?

The niche generates €35K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (44/100).

How competitive is the scones niche?

9 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in scones?

Top complaints mined from reviews: Geschmack insgesamt, Funktionalität insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.1%.

When does demand for scones peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the scones niche?

Listings span €3.25–€28.96; the average listing price is €13.58 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.

scones

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible58.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good€13.58

avg listing price — sweet spot $15–$100

Price range

Good€3.25–€28.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-30.4%

90-day search growth — must beat 0% to launch

Market size

Bad€35K

€35K/yr · 76K searches

Signals Low Review Barrier

According to Flapen's Amazon Germany niche tracking, scones is a €35K/yr Amazon Germany market (76K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

scones market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €41K–€54K; units × avg price
Conversion rate: 3.3%
Avg BSR: #128
Page quality: 0%
Prime: 29%
Sponsored: 29%
Out of stock: 22.0%
Avg brand age: 64 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Devon Cream Company50%
"Schrader"11%
Greens9%
Naschwerk9%
Green's9%
SHESTORE245%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -30.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top scones search terms

clotted cream37K/yr -32.1%2.2% conv.
scones15K/yr -29.9%1.5% conv.
clotted cream original11K/yr -27.9%3.5% conv.
scones and clotted cream5K/yr -27.4%2.3% conv.
scones backmischung5K/yr -30.7%6.1% conv.
clotted cream kaufen4K/yr -26.3%4.0% conv.

All search terms

Top scones products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CLOTTED CREAM 3x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (3)

Devon Cream Company€16.803.3★3 rev

CLOTTED CREAM 170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (1)

Devon Cream Company€7.003.3★3 rev

English Teatime Set | Scones Fertigbackmischung (280g) | Rahm Clotted Cream (170g) | Orangenmarmelade (250g)

"Schrader"€19.464.5★46 rev

Greens Classic Scones 280g - Backmischung

Greens€7.594.3★252 rev

Naschwerk Clotted Cream 170 g Englische Devon Cream im Glas perfekt für Scones Kuchen Pancakes & Desserts

Naschwerk€14.603.9★7 rev

Newest

by launch date

English Teatime Set | Scones Fertigbackmischung (280g) | Rahm Clotted Cream (170g) | Orangenmarmelade (250g)

"Schrader"€19.4646 rev

6mo ago

Naschwerk Clotted Cream 170 g Englische Devon Cream im Glas perfekt für Scones Kuchen Pancakes & Desserts

Naschwerk€14.607 rev

6mo ago

Scone Mix Backmischung für Scones 6X 280g importiert von Shestore24

SHESTORE24€12.4312 rev

1y ago

DOUBLE CREAM 3x170g creme-double english-devon von Coombe-Castle Schlagcreme & Creme Fraiche Alternative zu Scones Früchtekuchen Waffeln Saucen & Pasta (1) (3)

Devon Cream Company€12.121 rev

4y ago

CLOTTED CREAM 3x170g englischer Devon Streich-Rahm-Creme im Glass von Coombe-Castle passt zu Cones Apple-Pie-Kuchen Pancakes-Pfannkuchen Dessert-Toppings (3)

Devon Cream Company€16.803 rev

4y ago

What buyers say about scones

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt50%

“Super lecker”

Geschmack22%

“Gut Geschmack”

Benutzerfreundlichkeit6%

“so einfach war diese.”

Backen6%

“Prima für Zitronenkuchen ect”

Süße6%

“Hervorragend- schön fruchtig”

What buyers complain about

Geschmack insgesamt33%

“Geschmack wie Mascarpone im Laden”

Funktionalität insgesamt8%

“Geht gar nicht”

Textur/Konsistenz – insgesamt8%

“Textur ein bisschen flüssig”

Dicke8%

“so dünn”

Preis-Leistungs-Verhältnis8%

“etwas zu teuer”

Süße8%

“VIEL zu süß”

Common questions

Is scones profitable to sell on Amazon Germany?: The niche generates €35K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -30.4%. Flapen's verdict: Skip it (44/100).
How competitive is the scones niche?: 9 brands and 27 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in scones?: Top complaints mined from reviews: Geschmack insgesamt, Funktionalität insgesamt, Textur/Konsistenz – insgesamt. The return rate is 0.1%.
When does demand for scones peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the scones niche?: Listings span €3.25–€28.96; the average listing price is €13.58 (sweet spot $15–$100). The average incumbent carries 58 reviews — the moat a new listing must climb.