Scones
FailShoppers spend an estimated $35K a year here, so Scones is a Fail.
- Flapen Score
- 44 / 100Ranks 762 of 1,367 Lebensmittel & Getränke niches · −2 vs the category median of 4644
- Market size
- €35K/yr76K searches / yr
- 90-day growth
- -30.4%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 27 sellers
Flapen Score
Scones against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Scones is stronger. Inside it, weaker.
Market
The Scones market on Amazon at a glance
Shoppers on Amazon Germany searched for Scones 76K times last year and spent an estimated €35K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €35K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -30.4%
- Conversion, latest week
- 3.3%
- Market size, estimated
- €35Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- clotted cream37K searches a year
02 · Price
A sale here is worth €13.58.
Listings sell for €13.58 on average, from €3.25 to €28.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €13.58 that is €1K to €3K a year per listing.
- Average price
- €13.58under the $15 to $100 sweet spot
- Price range
- €3.25–€28.96
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #128 within Geschenkkörbe & Feinkostgeschenke. It carries 58 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 29%
- Out of stock, average day
- 22.0%
- Average rank
- #128in Geschenkkörbe & Feinkostgeschenke
- Average rating
- 4.09 starsAmazon Germany average 4.37 stars
- Average reviews
- 58per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Scones products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
8%
- Brand 150%
- Brand 211%
- Brand 39%
- Brand 49%
- Brand 59%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Scones search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Scones search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clotted cream37K/yr
- scones15K/yr
- clotted cream original11K/yr
- scones and clotted cream5K/yr
- scones backmischung5K/yr
- clotted cream kaufen4K/yr
Reviews and returns
What reviews say buyers love and hate about Scones
We read the reviews and the return reasons for every product selling here.
“Geschmack wie Mascarpone im Laden”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Scones questions
Answered from the same tracked data.