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Schwarzkümmel

Fail

Demand is soft, at -20.9% this quarter, so Schwarzkümmel is a Fail.

Flapen Score
41
41 / 100
Ranks 950 of 1,367 Lebensmittel & Getränke niches · −5 vs the category median of 46
Market size
€167K/yr138K searches / yr
90-day growth
-20.9%search demand this quarter
Competition
80%top-5 click share · 9 brands · 10 sellers

Flapen Score

Schwarzkümmel against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Schwarzkümmel is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarzkümmel market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarzkümmel 138K times last year and spent an estimated €167K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 10.7% of those searches ended in a purchase.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-20.9%
Conversion, latest week
10.7%
Market size, estimated
€167Ka year
Peak month
February1.4× the quietest month
Top search term
schwarzkümmel89K searches a year

02 · Price

A sale here is worth €11.36.

Listings sell for €11.36 on average, from €2.94 to €25.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At €11.36 that is €17K to €23K a year per listing.

Average price
€11.36under the $15 to $100 sweet spot
Price range
€2.94–€25.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
€17K–€23K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #399 within Gewürze & Fix-Produkte. It carries 1,199 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
2.3%
Average rank
#399in Gewürze & Fix-Produkte
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
1,199per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Schwarzkümmel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

€0€17K€33K€50K€67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

10

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

8%

  • MeerBach & Rose38%
  • Alpi Nature25%
  • OmVeda11%
  • natural elements7%
  • bioKontor6%
  • vom-Achterhof5%
  • Open — no brand owns it (3 brands, 8%)

Demand

Schwarzkümmel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schwarzkümmel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schwarzkümmel89K/yr
  • schwarzkümmelsamen21K/yr
  • schwarzkümmel samen9K/yr
  • black seed6K/yr
  • schwarzkümmel bio5K/yr
  • schwarzkümmelsamen bio5K/yr
  • schwarzkümmel samen bio3K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarzkümmel

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Geruch”
0.1%of orders come back
“Riecht auch nicht nach Schwarzkümmelöl”
A buyer, on “Geruch”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schwarzkümmel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data