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Schwarzer Reis

Fail

Shoppers spend an estimated $44K a year here, so Schwarzer Reis is a Fail.

Flapen Score
43
43 / 100
Ranks 829 of 1,367 Lebensmittel & Getränke niches · −3 vs the category median of 46
Market size
€44K/yr48K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
77%top-5 click share · 9 brands · 18 sellers

Flapen Score

Schwarzer Reis against its category

The dotted line is the Lebensmittel & Getränke average. Past it, Schwarzer Reis is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schwarzer Reis market on Amazon at a glance

Shoppers on Amazon Germany searched for Schwarzer Reis 48K times last year and spent an estimated €44K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
7.8%
Market size, estimated
€44Ka year
Top search term
schwarzer reis31K searches a year

02 · Price

A sale here is worth €11.67.

Listings sell for €11.67 on average, from €3.40 to €35.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €11.67 that is €3K to €6K a year per listing.

Average price
€11.67under the $15 to $100 sweet spot
Price range
€3.40–€35.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€3K–€6K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #558 within Nudeln, Reis & Hülsenfrüchte. It carries 203 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
82%
Out of stock, average day
0.5%
Average rank
#558in Nudeln, Reis & Hülsenfrüchte
Average rating
4.45 starsAmazon Germany average 4.37 stars
Average reviews
203per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Schwarzer Reis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

11%

  • Brand 131%
  • Brand 221%
  • Brand 317%
  • Brand 47%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (3 brands, 11%)

Demand

Schwarzer Reis search demand

Weekly searches over the year. Pick a range.

1K600Mar '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Schwarzer Reis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • schwarzer reis31K/yr
  • black rice11K/yr
  • schwarzer reis bio7K/yr

Reviews and returns

What reviews say buyers love and hate about Schwarzer Reis

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Geschmack insgesamt”
27%of negative reviews mention “Kochanleitung”
0.1%of orders come back
“Lange Kochzeit”
A buyer, on “Kochanleitung”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Schwarzer Reis questions

Answered from the same tracked data.