Is schokowein profitable to sell on Amazon Germany?

The niche generates €128K/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (49/100).

How competitive is the schokowein niche?

5 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in schokowein?

Top complaints mined from reviews: Geschmack, Alkoholgehalt. The return rate is 0.1%.

When does demand for schokowein peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the schokowein niche?

Listings span €5.06–€60.79; the average listing price is €30.64 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.

schokowein

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible€30.64

avg listing price — sweet spot $15–$100

Price range

Great€5.06–€60.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good525.77

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay€128K

€128K/yr · 80K searches

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, schokowein is a €128K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schokowein market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: €184K–€245K; units × avg price
Conversion rate: 5.2%
Avg BSR: #96
Page quality: 0%
Prime: 77%
Sponsored: 81%
Out of stock: 3.5%
Avg brand age: 65 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

Scavi & Ray68%
Rosso Nobile Al Cioccolata16%
Rosso Nobile11%
Rotwild3%
VINOX1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top schokowein search terms

scavi & ray38K/yr +27.9%2.4% conv.
scavi ray5K/yr +114.2%2.8% conv.
schokowein11K/yr -34.0%7.3% conv.
schokoladenwein9K/yr -22.8%3.7% conv.
rosso nobile al cioccolata8K/yr -28.8%6.5% conv.
scavi ray wein schokolade5K/yr -41.9%9.5% conv.
schoko wein3K/yr -35.9%4.6% conv.

All search terms

Top schokowein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SCAVI & RAY Al Cioccolato Rotwein 0 75l süß aromatisierter Wein aus Italien fruchtig-intensiv mit Schokoladen-Note 10% Vol. Alkohol - kalt & heiß genießbar

Scavi & Ray€5.064.6★1,754 rev

Rosso Nobile Al Cioccolata - Edler Rotwein mit feinen Schokoladenaromen (6 x 0 75L)

Rosso Nobile Al Cioccolata€22.564.7★3,491 rev

SCAVI & RAY Wild Berry Sprizz Piccolo 24 x 0 2 l Glasflaschen fruchtiger Aperitif-Cocktail mit feiner Perlage Himbeere Brombeere Cranberry & Hibiskus 5 5% Vol. Alkohol perfekt für unterwegs

Scavi & Ray€45.805.0★1 rev

SCAVI & RAY Piccolo Mix Set 24 x 0 2l Glasflaschen Hugo Aperitivo & Sprizz Aperitivo mediterrane Aperitif-Spezialitäten Stilvoller Genuss für unterwegs & kleine Genussmomente

Scavi & Ray€45.104.6★15 rev

SCAVI & RAY Sprizz Aperitivo Piccolo 24 x 0 2l mediterraner Cocktail mit spritziger Grapefruit & Blutorange 5 5% Vol. Alkohol perfekt für unterwegs & kleine Genussmomente

Scavi & Ray€42.324.4★71 rev

Newest

by launch date

SCAVI & RAY Aperitivo Piccolo Mix Set 24 x 0 2l Hugo Sprizz & Wild Berry Ready to Drink Aperitif Mix mit 5 5% Vol. perfekt für Gartenpartys & kleine Genussmomente

Scavi & Ray€45.650 rev

1mo ago

SCAVI & RAY Al Cioccolato Rotwein 6 x 0 75l süß aromatisierter Wein fruchtig-intensiv mit Schokoladen-Note 10% Vol. Alkohol - kalt & heiß genießbar

Scavi & Ray€28.551,754 rev

3mo ago

SCAVI & RAY Wild Berry Sprizz Piccolo 24 x 0 2 l Glasflaschen fruchtiger Aperitif-Cocktail mit feiner Perlage Himbeere Brombeere Cranberry & Hibiskus 5 5% Vol. Alkohol perfekt für unterwegs

Scavi & Ray€45.801 rev

4mo ago

SCAVI & RAY alkoholfreier Sekt Sparkling 6 x 0 75l - 0 0% Alkohol halbtrocken fruchtig-frischer Schaumwein mit eleganter Perlage ohne Alkohol perfekt für stilvolle & alkoholfreie Momente

Scavi & Ray€31.961,188 rev

5mo ago

SCAVI & RAY Piccolo Mix Set 24 x 0 2l Glasflaschen Hugo Aperitivo & Sprizz Aperitivo mediterrane Aperitif-Spezialitäten Stilvoller Genuss für unterwegs & kleine Genussmomente

Scavi & Ray€45.1015 rev

1y ago

What buyers say about schokowein

What buyers praise and complain about, mined from review topics.

What buyers love

Geschmack insgesamt46%

“Super lecker”

Alkoholgeschmack25%

“Schokoladiger Weingenuss”

Süße10%

“Süffig und süß”

Geschmack5%

“Der Wild Berry Sprizz überzeugt mit ausgewogenem Geschmack - Himbeere, Brombeere, Cranberry + leichte Hibiskusnote und feiner Perlage”

Geschenk Zweck4%

“Top Geburtstagsgeschenk”

beworben Vs Tatsächliches Produkt3%

“perfekt”

Frische2%

“angenehm frisch”

What buyers complain about

Geschmack33%

“SCHOKOgeschmack fehlte beim 2.Kauf”

Alkoholgehalt17%

“Ich vermute mal stark, dass das ein Getränk ist, das allen Leuten schmeckt, die sonst nicht so auf Alkohol stehen”

Common questions

Is schokowein profitable to sell on Amazon Germany?: The niche generates €128K/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Skip it (49/100).
How competitive is the schokowein niche?: 5 brands and 25 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in schokowein?: Top complaints mined from reviews: Geschmack, Alkoholgehalt. The return rate is 0.1%.
When does demand for schokowein peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the schokowein niche?: Listings span €5.06–€60.79; the average listing price is €30.64 (sweet spot $15–$100). The average incumbent carries 526 reviews — the moat a new listing must climb.