Schokomüsli
FailThe top 5 brands take 96% of clicks, so Schokomüsli is a Fail.
- Flapen Score
- 46 / 100Ranks 623 of 1,367 Lebensmittel & Getränke niches · on the category median46
- Market size
- €90K/yr120K searches / yr
- 90-day growth
- -18.8%search demand this quarter
- Competition
- 47%top-5 click share · 8 brands · 35 sellers
Flapen Score
Schokomüsli against its category
The dotted line is the Lebensmittel & Getränke average. Past it, Schokomüsli is stronger. Inside it, weaker.
Market
The Schokomüsli market on Amazon at a glance
Shoppers on Amazon Germany searched for Schokomüsli 120K times last year and spent an estimated €90K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €90K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -18.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- €90Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- kölln müsli35K searches a year
02 · Price
A sale here is worth €16.24.
Listings sell for €16.24 on average, from €1.37 to €33.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €16.24 that is €2K to €4K a year per listing.
- Average price
- €16.24inside the $15 to $100 sweet spot
- Price range
- €1.37–€33.90
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.0%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #0 within Frühstücksmüsli. It carries 196 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 33%
- Out of stock, average day
- 0.0%
- Average rank
- #0in Frühstücksmüsli
- Average rating
- 4.60 starsAmazon Germany average 4.37 stars
- Average reviews
- 196per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Schokomüsli products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
by Amazon Knusper Müsli Schokolade 500g
- Price
- €2.31
- Rating
- 4.6/5
- Reviews
- 1,107
- Age
- 1y ago

Kölln Müsli Schoko 30% w. Zucker 8x450g
- Price
- €31.82
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Kölln Schoko Müsli 1700 g
- Price
- €20.79
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago

Kölln Müsli Knusper Schoko & Keks 8x440g
- Price
- €31.22
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Kölln Müsli Schoko 8x450g
- Price
- €30.67
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago
Trending
estimated 90-day click momentum
Kölln Müsli Schoko 30% w. Zucker 1150g
- Price
- €7.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Kölln Müsli Schoko 30% w. Zucker 4x1150g
- Price
- €33.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Kölln Schoko Müsli 1700 g
- Price
- €20.79
- Rating
- 4.5/5
- Reviews
- 6
- Age
- 1y ago

by Amazon Schoko-nuss Getreidekissen 375g
- Price
- €1.37
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 9mo ago

Kölln Müsli Knusper Schoko Krokant 1.7 kg
- Price
- €17.56
- Rating
- 4.7/5
- Reviews
- 257
- Age
- 7y ago
Newest
by launch date
Kölln Müsli Schoko 30% w. Zucker 4x1150g
- Price
- €33.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Kölln Müsli Schoko 30% w. Zucker 1150g
- Price
- €7.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

by Amazon Schoko-nuss Getreidekissen 375g
- Price
- €1.37
- Rating
- 4.4/5
- Reviews
- 366
- Age
- 9mo ago

Kölln Müsli Schoko 30% w. Zucker 8x450g
- Price
- €31.82
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 1y ago

Kölln Müsli Knusper Schoko & Keks 8x440g
- Price
- €31.22
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
35
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 87%
Open market
2%
- Kölln55%
- by Amazon24%
- Alnatura10%
- Dr. Oetker4%
- Nestlé3%
- Bauck2%
- Open — no brand owns it (2 brands, 2%)
Demand
Schokomüsli search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Schokomüsli search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kölln müsli35K/yr
- schokomüsli16K/yr
- schoko müsli12K/yr
- müsli schoko9K/yr
- kölln11K/yr
- köln müsli6K/yr
- müsli kölln6K/yr
- kölln schoko müsli 5 kg6K/yr
- kölln schoko müsli8K/yr
- kölln müsli schoko4K/yr
Reviews and returns
What reviews say buyers love and hate about Schokomüsli
We read the reviews and the return reasons for every product selling here.
“Schmeckt gut und ist nicht so süß”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Schokomüsli questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









